tag:blogger.com,1999:blog-37654295513946014322024-02-25T09:17:40.266+01:00ComuniQuandoDiscussioni intorno alla comunicazione pubblicitaria.Unknownnoreply@blogger.comBlogger40125tag:blogger.com,1999:blog-3765429551394601432.post-81817854965369916372013-10-01T13:54:00.002+02:002013-10-01T13:54:25.806+02:00Barracciu, una campagna per il popolo BUE.<a href="https://www.blogger.com/blogger.g?blogID=3765429551394601432" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a><br />
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<span class="Apple-style-span" style="color: #444444; font-size: x-small;">N.B. Ho deciso di pubblicare questo post dopo le primarie del 29 settembre perché non ho voluto sostenere, sia pure indirettamente, nessuno dei candidati.</span></div>
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<span class="Apple-style-span" style="color: #444444;">In questi caldi giorni di fine settembre mi aggiravo ramingo per le vie di una Cagliari tirata a lucido per l'imminenete arrivo di <b>Papa Francesco</b>.</span></div>
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<span class="Apple-style-span" style="color: #444444;">Ad un certo punto, schivando l'ennesima cacca di un cane irrispettoso delle leggi sia terrene che divine, venivo attirato da un bel poster di <b>Daniela Santachè</b>. </span></div>
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<span class="Apple-style-span" style="color: #444444;">Qualcosa però non torna. Malgrado miopia, astigmatismo e senilità precoce ci sono troppi elementi che non collimano con le mie credenze acquisite in anni di esposizione forzata ai media.</span></div>
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<span class="Apple-style-span" style="color: #444444;"><b>Il colore dominante del poster è il rosso,</b> tonalità cromatica non certo adatta al partito in cui milita il personaggio in questione. La scritta obliqua, quasi a scivolar via di lato, mal si attaglia a un carattere forte e rissoso come quelllo della pitonessa del centrodestra.</span></div>
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<span class="Apple-style-span" style="color: #444444;"><b>Ma è ancor più strano che una persona attenta al look (non certo all'etichetta) come la Santachè possa sfoggiare in un manifesto così importante una foto di qualità così scadente.</b></span></div>
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<span class="Apple-style-span" style="color: #444444;">Inforcati un paio di occhiali con lenti spesse un palmo mi si palesa l'impalesabile, mi si manifesta l'immanifestabile, mi si evidenzia l'inevidenziabile.</span></div>
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<span class="Apple-style-span" style="color: #444444;">La persona raffigurata non è infatti una Santachè d'importazione ma l'autoctona <b>Francesca Barracciu</b> candidata <b>Presidente della Regione Sardegna</b> tra le file del centro sinistra.</span></div>
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<span class="Apple-style-span" style="color: #444444;">Come da prassi del mio inutile blog non commento né i programmi né le motivazioni che spingono i vari candidati ad afferrare la poltrona di governatore ma mi limito, con poca modestia e molta presunzione, a fare un'analisi dell'immagine della campagna elettorale cercando di evidenziarne pregi ma soprattutto difetti (il che è più divertente e sicuramente più interessante per chi avrà la compiacenza di leggere queste righe malandate).</span></div>
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<span class="Apple-style-span" style="color: #444444;">Iniziamo dalla già citata foto. Il fatto che in questa immagine la dottoressa Barracciu assomigli alla signora Santachè apre un mondo di battute e doppi sensi che non sarebbe nel mio stile non approfondire.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjM5bzmPcgGZs_h5BcAQNWlKOSZeGxhembtkT6W4WI_qfcDqh2gxP001KGJK-JDXES8Ro1WHiuBKCu_minqwv4RY12XwqZszRXCwLre_UQD-mMBEWHDlCT8uHA0CzjRpD_NeoGNS_ZnzVjI/s1600/gestacci_santanche_dito_medio_littizzetto.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjM5bzmPcgGZs_h5BcAQNWlKOSZeGxhembtkT6W4WI_qfcDqh2gxP001KGJK-JDXES8Ro1WHiuBKCu_minqwv4RY12XwqZszRXCwLre_UQD-mMBEWHDlCT8uHA0CzjRpD_NeoGNS_ZnzVjI/s640/gestacci_santanche_dito_medio_littizzetto.jpg" height="400" width="640" /></a></div>
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<span class="Apple-style-span" style="color: #444444;">Ma prima delle cose maliziose spiegate in modo malizioso vorrei parlare dell'impaginato.</span></div>
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<span class="Apple-style-span" style="color: #444444;">Articolo uno del <b>codice di comunicazione visiva Vasari-Motta*</b>:</span></div>
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<span class="Apple-style-span" style="color: #444444;"><i>I testi maiuscoli sono testi gridati. Ovvero se scriviamo in maiuscolo il lettore deve recepire il messaggio come se fosse letto a voce alta, con stile autoritario e imperioso. Si urla per rimproverare, per ammonire, per ordinare.</i></span></div>
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<span class="Apple-style-span" style="color: #444444;">Tutti i testi del manifesto sono maiuscoli.</span></div>
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<span class="Apple-style-span" style="color: #444444;">Un altro fattore dell'elemento testuale che mi lascia perplesso è rappresentato dalla loro inclinazione. Questi appaiono ruotati quel tanto che basta per disorientare il lettore che si chiede: ma è storto il manifesto o sono storto io? </span></div>
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<span class="Apple-style-span" style="color: #444444;">L'articolo due del <b>codice di comunicazione visiva Vasari-Motta</b> afferma: <i>Un testo inclinato deve essere giustificato dalla presenza di elementi che ne reggano e ne giustiufichino la pendenza altrimenti il messaggio apparirà debole, che poggia su basi incerte e talmente precarie da rischiare di rovinare fuori dal foglio.</i></span></div>
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<span class="Apple-style-span" style="color: #444444;"><i><span class="Apple-style-span" style="font-size: x-small;">*Ci tengo a sottolineare, per i soliti precisini, che gli articoli del <b>codice di comunicazione visiva Vasari-Motta</b> sono solo due e sono stati entrambi scritti da me poche righe fa.</span></i></span></div>
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<span class="Apple-style-span" style="color: #444444;">Lo slogan scelto dalla candidata per questa campagna elettorale è un beneaugurante <b>"così vince la Sardegna"</b> ed è associato al visual di cui abbiamo già parlato e di cui parleremo più diffusamente in seguito (il dolce, come sempre, va servito alla fine del pasto).</span></div>
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<span class="Apple-style-span" style="color: #cc0000; font-size: x-large;"><b>COSì VINCE LA SARDEGNA</b></span></div>
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<span class="Apple-style-span" style="color: #444444;">Leggendo questo slogan, il popolo bue si chiede: </span><span class="Apple-style-span" style="color: #444444;"><b>Così vince la Sardegna, ma così come? Con la giacca blu e lo sguardo da gatta morta? </b>Questo slogan non ha un'identità ben precisa, non connota, non distingue.</span></div>
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<span class="Apple-style-span" style="color: #444444;">Direi che è quasi un <b>bello senz'anima</b>. Un esercizio linguistico privo di un significato che vada oltre quello letterale.</span></div>
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<span class="Apple-style-span" style="color: #444444;">Lo stesso slogan sul manifesto di Ganau avrebbe avuto la stessa valenza.</span></div>
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<span class="Apple-style-span" style="color: #444444;">Lo slogan, in quest'ottica, presuppone fiducia incondizionata nel leader che con la sua sola presenza fisica potrà assicurare benessere e soprattutto <b>vincite per tutti i sardi</b>. Il sospetto è che a vincere, come al solito, sia solo chi vince, quasi a dire: vinciamo tutti ma incasso io (e gli amici miei).</span></div>
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<span class="Apple-style-span" style="color: #444444;">A supporto di questa tesi ecco che spunta nella pagina di Facebook della dottoresa Barracciu un bel post del <b>segretario Epifani</b> lesto a salire sul carro del vincitore con </span><span class="Apple-style-span" style="color: #444444;">un'affermazione intelligentissima <b>"Francesca Barracciu può dare un futuro diverso alla Sardegna"</b>.</span></div>
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<span class="Apple-style-span" style="color: #444444;">Da buon politico non dice se il futuro sarà positivo o negativo.</span></div>
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<span class="Apple-style-span" style="color: #444444;">La Barracciu ringrazia.</span></div>
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<span class="Apple-style-span" style="color: #444444;">Detto questo torniamo allo slogan. Quello che proprio non mi va giù non è tanto tanto l'ambiguità dello stesso e la sua sostanziale vuotezza, ma bensì le basi su cui si poggia.</span></div>
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<span class="Apple-style-span" style="color: #444444;">Affermare <b>"Così vince la Sardegna"</b> presuppone che le risorse sarde vengano esaltate e sfruttate per il bene comune.</span></div>
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<span class="Apple-style-span" style="color: #444444;">C'è da tappare un buco in una strada? Chiamo l'operaio di Fordongianus, così vince la Sardegna.</span></div>
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<span class="Apple-style-span" style="color: #444444;">C'è da rattoppare la giacca logora di Cappellacci? Chiamo un sarto di Villaputzu, così vince la Sardegna.</span></div>
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<span class="Apple-style-span" style="color: #444444;">Se invece, per rattoppare strade e giacche, ci rivolgiamo alle pur valide maestranze oltremare mi pare che la Sardegna abbia poco da vincere.</span></div>
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<span class="Apple-style-span" style="color: #444444;"><b>Voi direte, questo che c'entra? Io vi rispondo che c'entra eccome.</b> </span></div>
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<span class="Apple-style-span" style="color: #444444;">Dovete sapere che la campagna elettorale della Barracciu "così vince la Sardegna" è stata partorita oltremare.</span></div>
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<span class="Apple-style-span" style="color: #444444;">L'agenzia che la firma è infatti la <b>Proforma di Bari </b>che ha seguito le campagne elettorali di molti esponenti del PD nazionale a partire da Vendola.</span></div>
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<span class="Apple-style-span" style="color: #444444; font-size: x-small;"><i>Ecco la pagina di Facebook della Proforma con la campagna della Barracciu. Alla grande.</i></span></div>
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<b><span class="Apple-style-span" style="color: #cc0000;">Appare evidente che la fiducia nelle professionalità sarde nel settore della comunicazione è talmente bassa che ha preferito rivolgersi altrove. </span></b></div>
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<span class="Apple-style-span" style="color: #444444;">Se da Governatore continuerà su questo passo a noi sardi non resterà altro che metterci<b> l'anello al naso </b>e genufletterci adoranti di fronte agli Dei provenienti dal continente e capaci di offrirci (a caro prezzo) oggetti magici come specchietti e perline colorate. E tutti a dire grazie.</span></div>
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<span class="Apple-style-span" style="color: #444444;">A sostenere questa tesi c'è il fatto che se la <b>Proforma cura tutta la strategia di comunicazione</b></span><span class="Apple-style-span" style="color: #444444;"> (ovvio, mica esistono strateghi sardi) esiste uno studio sardo che svolge il lavoro sporco eseguendo gli ordini impartiti dall'alto.</span></div>
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<span class="Apple-style-span" style="color: #444444;">La solita vecchia storia... i soldi veri li spostiamo in continente mentre le briciole ritornano in Sardegna sotto forma di elemosina (però state sereni, oh lettori, perché anche in questo caso piove sul bagnato).</span></div>
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<span class="Apple-style-span" style="color: #444444;"><b>Voi che avete la coda di paglia direte, "Nel mercato globale è giusto mettersi in gioco alla pari degli altri!". </b></span></div>
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<span class="Apple-style-span" style="color: #444444;">Vi rispondo che qui in Sardegna non saremo mai alla pari con gli altri perché non sardi siamo i primi a non dare fiducia a noi stessi.</span></div>
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<span class="Apple-style-span" style="color: #444444;"><b>Vi pare che Vendola verrebbe mai a cercare un'agenzia di comunicazione in Sardegna?</b> Vendola ha preferito puntare sulla sua regione, la Puglia, affidandosi ad un'agenzia che ha avuto la possibilità di crescere e fare cose importanti. </span></div>
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<span class="Apple-style-span" style="color: #444444;">Vi rispondo che quando la nostra classe politica, di cui la Barracciu evidentemente fa parte, imparerà a riconoscere le professionalità senza badare a parentele e amicizie convenienti, sarà allora che la Sardegna potrà vincere.</span></div>
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<span class="Apple-style-span" style="color: #444444;">Lo slogan <b>Così vince la Sardegna</b> con queste premesse <b>suona come l'ennesima presa in giro</b>, come la premessa di un ulteriore impoverimento della nostra isola.</span></div>
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<span class="Apple-style-span" style="color: #444444;">Se poi, ma spero che non sia così, la Barracciu non ha creduto nelle possibilità offerte dalle agenzie della Sardegna allora il problema è un altro, ben più grave ed è tutto suo. In questo caso la Barracciu non potrà mai essere un buon rappresentante per la Sardegna.</span></div>
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<span class="Apple-style-span" style="color: #444444;">Torniamo però alla fredda analisi della campagna. <b>Come nei più bei film western degli anni '40</b> gli indiani (nel nostro caso i sardi) sono rappresentati come esseri privi di cervello e, tendenzialmente, degli sfaticati buoni a nulla.</span></div>
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<span class="Apple-style-span" style="color: #444444;"><b>Tale genia degenerata può essere facilmente controllata investendola di messaggi infarciti di mirabolanti promesse iperrealistiche e iperboliche.</b></span></div>
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<span class="Apple-style-span" style="color: #444444;"><b>Numeri sparati letteralmente "a cazzo" in modo da confondere e irretire il popolo bue (di cui umilmente faccio parte).</b></span></div>
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<span class="Apple-style-span" style="color: #444444;">Che ci piaccia o no (anche per voi elettori del PD), questa è la strategia adottata. Alle primarie ha funzionato ma, a onor del vero, la Barracciu correva da sola. A parte qualche strumento di comunicazione prodotto da <b>Ganau</b> gli altri candidati si sono rifugiati nell'illusione che una campagna in rete potesse avere qualche speranza di incidere sull'intenzione di voto.</span></div>
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<span class="Apple-style-span" style="color: #444444;"><b>Sostengo che una contro-campagna ben organizzata avrebbe avuto gioco facile a smontare le assurde tesi della campagna della Barracciu</b> (conosco qualche agenzia continentale che ne avrebbe organizzato di efficacissime...).</span></div>
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<span class="Apple-style-span" style="color: #444444;">Ma torniamo ai messaggi della campagna elettorale.</span></div>
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<span class="Apple-style-span" style="color: #444444;">Come dicevo <b>è stata strutturata per confondere il decerebrato medio</b> che nelle intenzioni di questa campagna rappresenta il target a cui rivolgersi.</span></div>
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<span class="Apple-style-span" style="color: #444444;">(Attenzione, questa parte è molto importante perché dietro ogni campagna di comunicazione c'è sempre una riunione a tavolino in cui il committente e l'agenzia individuano il target, ovvero la tipologia di elettore medio a cui rivolgere la comunicazione).</span></div>
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<span class="Apple-style-span" style="color: #444444;"><b>Ma come si fa a capire se ci stiamo rivolgendo a un pubblico pensante o a una massa di ignoranti?</b> </span></div>
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<span class="Apple-style-span" style="color: #444444;">Le varie declinazioni della campagna elettorale si basano su una serie di manifesti che riportano tre elementi costanti: il volto della candidata, un numero, un testo di spiegazione.</span></div>
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<span class="Apple-style-span" style="color: #444444;"><b>Il numero è scritto molto in grande mentre i testi di spiegazione sono molto piccoli, praticamente illegibili. </b>Non è un caso ovviamente, si è ritenuto che oltre il numero la lettura fosse già faticosa e superflua.</span></div>
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<span class="Apple-style-span" style="color: #444444;"><b>Nell'immaginario collettivo del politico e del pubblicitario medio il popolo non ha né la voglia né la capacità di capire. </b></span></div>
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<span class="Apple-style-span" style="color: #444444;">Se invece vogliamo comprendere meglio quello di cui stiamo parlando ecco alcuni di questi messaggi:</span></div>
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<span class="Apple-style-span" style="color: #444444;">Il primo è meraviglioso:</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9mLdmvUy43e-FwKzA-9y6NU7xiHmABts6MhgVI9jObKarxvZpMVz6ivY6BmhKcMFgZ3j50VWHTfuWvdHOkvnZM-n9Rtz-A81i_FnR_v7aAYqOO82BCxOvGHoKQBVjaZSP06yuV6qCpGt7/s1600/1378266_233075846842899_542901711_n.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9mLdmvUy43e-FwKzA-9y6NU7xiHmABts6MhgVI9jObKarxvZpMVz6ivY6BmhKcMFgZ3j50VWHTfuWvdHOkvnZM-n9Rtz-A81i_FnR_v7aAYqOO82BCxOvGHoKQBVjaZSP06yuV6qCpGt7/s400/1378266_233075846842899_542901711_n.jpg" height="400" width="400" /></a></div>
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<span class="Apple-style-span" style="color: #444444;"><b><i><span class="Apple-style-span" style="font-size: x-large;">+250</span> </i></b><i>i milioni di investimenti aggiuntivi in ricerca e innovazione per rendere competitive le nostre imprese.</i></span></div>
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<span class="Apple-style-span" style="color: #444444;">Infatti il primo passo che ha fatto è stato quello di portare le prime risorse economiche fuori dalla Sardegna.</span></div>
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<span class="Apple-style-span" style="color: #444444;">Il secondo vorrebbe stupire con effetti speciali:</span></div>
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<span class="Apple-style-span" style="color: #444444;"><i><span class="Apple-style-span" style="font-size: x-large;"><b>500 megawatt</b></span>, le rinnovabili al servizio delle piccole imprese...</i></span></div>
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<span class="Apple-style-span" style="color: #444444;">Sembra un numero iperbolico ma non basta per stupici! è risaputo che servono almeno 1,21 gigawatt di potenza per poter fare il salto nel futuro grazie al flusso canalizzatore installato nella DeLorean del Prof. Emmett Brown. Cosa volete che siano 500 megawatt.</span></div>
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<span class="Apple-style-span" style="color: #444444;"><a href="http://www.youtube.com/watch?v=CqrAkcwgD8k">http://www.youtube.com/watch?v=CqrAkcwgD8k</a></span></div>
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<span class="Apple-style-span" style="color: #444444; font-size: x-small;"><i>Il Professor Brown e la dottoressa Barracciu provano la macchina del tempo.</i></span></div>
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<span class="Apple-style-span" style="color: #444444;">Il terzo affascina:</span></div>
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<span class="Apple-style-span" style="color: #444444;"><span class="Apple-style-span" style="font-size: x-large;"><b><i>ZERO</i></b></span><i> burocrazia e tempi di attesa...</i></span></div>
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<span class="Apple-style-span" style="color: #444444;">Probabilmente eliminando i servizi.</span></div>
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<span class="Apple-style-span" style="color: #444444;">Il quarto esalta:</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjLvhQ8ex_Mz_0xhBsaaFqxvYuII0YRFlZPe05Er8xHnOc9ljTfQman4OeKLpRQycM-6wekt2shUVqJ-VRVdFMaqE4-OMsP2HgP8Ocroljy2QrY_W8xsekQpeUnZ4gfrTqoYSPdXh6lWsy/s1600/1209018_231239773693173_1851779082_n.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjLvhQ8ex_Mz_0xhBsaaFqxvYuII0YRFlZPe05Er8xHnOc9ljTfQman4OeKLpRQycM-6wekt2shUVqJ-VRVdFMaqE4-OMsP2HgP8Ocroljy2QrY_W8xsekQpeUnZ4gfrTqoYSPdXh6lWsy/s400/1209018_231239773693173_1851779082_n.jpg" height="400" width="400" /></a></div>
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<span class="Apple-style-span" style="color: #444444; font-size: x-large;"><b><i>1.1 MILIARDI</i></b></span></div>
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<span class="Apple-style-span" style="color: #444444;"><i>600 milioni dalla vertenza entrate e 500 milioni dal taglio degli sprechi per ridurre le imposte e migliorare i servizi a cittadini e imprese.</i></span></div>
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<span class="Apple-style-span" style="color: #444444;">E "sti cazzi" dove li mettiamo?</span></div>
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<span class="Apple-style-span" style="color: #444444;">Lo schema è quindi molto semplice, direi banale.</span></div>
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<span class="Apple-style-span" style="color: #444444;">- Un numero iperbolico che non significa nulla e non è verificabile.</span></div>
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<span class="Apple-style-span" style="color: #444444;">- Una frase di accompagnamento che cavalca qualche luogo comune.</span></div>
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<span class="Apple-style-span" style="color: #444444;">-Il volto della candidata che supporta il messaggio.</span></div>
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<b><span class="Apple-style-span" style="color: #cc0000;">Ecco fatta una campagna a misura di imbecille, tutta per noi.</span></b></div>
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<span class="Apple-style-span" style="color: #444444;">Mi pare, facendo un facile e stucchevole gioco di parole, che la Barracciu in questa campagna elettorale <b>abbia dato letteralmente i numeri </b>e sono cosidetti numeri <i>sparati ad minchiam </i>cioè non supportati da fatti e argomentazioni credibili. </span></div>
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<span class="Apple-style-span" style="color: #444444;">Faccio notare che in questa campagna si è scelto il risparmio, non certo in termini di risorse economiche investite, ma bensì sui segni di interpunzione. Nei testi di spiegazione alla fine dei vari periodi mancano i punti fermi.</span></div>
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<span class="Apple-style-span" style="color: #444444;"><b>Non comprendo scelte stilistiche che aggirano la grammatica italiana specie se tra le tante declinazioni c'è anche quella rivolta a raddoppiare il numero dei laureati.</b></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiznPideGwsNpb3V5kfGO1NkgmgunBPMzJ2BFxSGyHuOJbPdVriZ8q0vcdPlxYxWwBsO3Ma37mhRMAy0w54CxdUP2Q3KBBo9Nn51wbXB7jW7d2Hw6OEGpCqUhwNjAh2vZoLxiDSoZMcuk44/s1600/1240553_231476513669499_982218383_n-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiznPideGwsNpb3V5kfGO1NkgmgunBPMzJ2BFxSGyHuOJbPdVriZ8q0vcdPlxYxWwBsO3Ma37mhRMAy0w54CxdUP2Q3KBBo9Nn51wbXB7jW7d2Hw6OEGpCqUhwNjAh2vZoLxiDSoZMcuk44/s400/1240553_231476513669499_982218383_n-1.jpg" height="400" width="400" /></a></div>
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<b><span class="Apple-style-span" style="color: #cc0000;">Tra i tanti numeri manca però quello relativo all'abbassamento degli stipendi dei consiglieri regionali e dei costi della politica.</span></b></div>
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<span class="Apple-style-span" style="color: #cc0000;">Quelli il popolo bue li avrebbe capiti e poi li avrebbe pretesi.</span></div>
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<span class="Apple-style-span" style="color: #444444; font-size: x-small;">A supporto di questa tesi, notizia fresca fresca: <b><a href="http://www.sardiniapost.it/politica/rolex-libri-antichi-penne-montblanc-ecco-le-spese-regione/">http://www.sardiniapost.it/politica/rolex-libri-antichi-penne-montblanc-ecco-le-spese-regione/</a></b></span></div>
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<span class="Apple-style-span" style="color: #444444;"><b>Di seguito una serie di possibili declinazioni della campagna elettorale con numeri più facilmente comprensibili.</b></span></div>
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<span class="Apple-style-span" style="color: #444444;"><b>Dove aver esaminato i testi direi di passare all'immagine.</b> Immagine che ha fatto infuriare tutti i fotografi professionisti con cui mi sono confrontato e considerata un autentico schiaffo alla categoria. </span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZrbpBG__jVV0PnRBk6XnEn-1DqU2W2TCTip12lFCEFZLs5ewKO7hONWA3yoNFNockjHNRr0FHQ5PJBba6ezz5Im6IBo0hbIOdfWo9quWDiQoDvSPFf5J54MblhL_l0qcRcTUUIl76wv1X/s1600/Foto.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZrbpBG__jVV0PnRBk6XnEn-1DqU2W2TCTip12lFCEFZLs5ewKO7hONWA3yoNFNockjHNRr0FHQ5PJBba6ezz5Im6IBo0hbIOdfWo9quWDiQoDvSPFf5J54MblhL_l0qcRcTUUIl76wv1X/s640/Foto.jpg" height="640" width="604" /></a></div>
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<span class="Apple-style-span" style="color: #444444;"><b>Questa foto con quell'espressione maliziosa, con quel labbro languidamente ammiccante, con lo sguardo fisso quasi a dirci "ti corico" (per dirla alla sarda) presenta molte magagne.</b></span></div>
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<span class="Apple-style-span" style="color: #444444;">La fotografia è tecnicamente piatta, impersonale e priva di contrasti. </span></div>
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<span class="Apple-style-span" style="color: #444444;">Le fotografie all'occhio di un professionista rivelano un mondo, il mondo che c'è dietro all'obiettivo del fotografo.</span></div>
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<span class="Apple-style-span" style="color: #444444;">Questa foto ci racconta due cose fondamentali:</span></div>
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<span class="Apple-style-span" style="color: #444444;">La prima è che chi l'ha scattata non è riuscito a cogliere la determinazione e la forza che nelle intenzioni avrebbe dovuto trasparire dall'immagine. Chi ha scattato la foto mi sembra più <b>focalizzato sulla presente Signora che sulla futura Presidente</b>, ma è una mia impressione.</span></div>
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<span class="Apple-style-span" style="color: #444444;">Per capire quanto sia importante l'aspetto fotografico in una campagna elettorale basta guardare l'immagine immediatamente sotto.</span></div>
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<span class="Apple-style-span" style="color: #444444;">Si riferisce alla campagna per le <b>comunali di Cagliari</b> (vinte poi da <b>Massimo Zedda</b>) e ritrae il candidato <b>Massimo Fantola</b>. </span></div>
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<span class="Apple-style-span" style="color: #444444;">La prima è una foto amatoriale utilizzata nella prima parte della campagna elettorale, la seconda è una foto professionale scattata negli ultimi giorni prima delle votazioni.</span></div>
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<span class="Apple-style-span" style="color: #444444;">Voi a chi dareste il voto dovendo scegliere tra le due immagini?</span></div>
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<span class="Apple-style-span" style="color: #444444;"><a href="http://comuniquando.blogspot.it/2011/03/ricicliamo-idee-siamo-riformatori.html">http://comuniquando.blogspot.it/2011/03/ricicliamo-idee-siamo-riformatori.html</a></span></div>
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<span class="Apple-style-span" style="color: #444444;">Per commentare invece lo stile mi sono rivolto a un fotografo (che preferisco rimanga anonimo) specializzato nella fotografia di moda, ben più esperto di me nel cogliere dettagli importanti che sfuggono all'occhio (ma non alla percezione) del profano.</span></div>
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<span class="Apple-style-span" style="color: #444444;"><i>In un ritratto a mezzo busto se decidi di far entrare in scena le mani (che in un ritratto hanno un impatto enorme) lo fai nel migliore dei modi possibili: non sezionandole.</i></span></div>
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<span class="Apple-style-span" style="color: #444444;"><i>(Lasciamo da parte le disquisizioni sulla prossemica, mani in atteggiamento di chiusura o di apertura. Ritengo che una persona che non faccia la modella di professione abbia il diritto di farsi fotografare nella posizione che ritiene più comoda e rilassata).</i></span></div>
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<span class="Apple-style-span" style="color: #444444;"><i>La magliettina bianca sotto la giacca blu è assolutamente OUT, meglio lasciar la pelle nuda. Quindi, bene il blazer blu, ma a contatto con la pelle senza elementi di disturbo intermedi. Un contrasto decisamente più femminile ed elegante, anche in una posa come questa.</i></span></div>
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<span class="Apple-style-span" style="color: #444444;"><i>Sulle luci avrei scelto qualcosa di più incisivo e tridimensionale con un uso calibrato di luci e ombre con ritratto a tre quarti.</i></span></div>
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<span class="Apple-style-span" style="color: #444444;"><i>Va notato che ogni sessione di ritratto commerciale merita la cura di un esperto Hair Stylist e un buon make-up artist.</i></span></div>
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<span class="Apple-style-span" style="color: #444444;"><i>La pelle dovrà apparire luminosa e fresca. Lo sguardo, che nel ritratto è tutto, dovrà essere sottolineato e valorizzato dal truccatore anche, all’occorrenza, con la copertura delle occhiaie.</i></span></div>
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<span class="Apple-style-span" style="color: #444444;"><i>Il capello curato - anche quando si tratta di un effetto spettinato come in questo caso -merita attenzione. Mondandolo anche da imperfezioni geometriche che rendano la lettura del ritratto disturbata e non armoniosa agli occhi dello spettatore (aggiungerei che in questa foto i capelli sembrano sporchi).</i></span></div>
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<span class="Apple-style-span" style="color: #444444;"><span style="font: 19.0px Helvetica;">I</span>l realismo, a mio avviso, è il peggior difetto di questa foto. Qui,<b> la Barracciu non sembra la Baracciu</b> ma scusando il termine la sorella <i>abbagassata</i> (latinismo sardo).</span></div>
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<span class="Apple-style-span" style="color: #444444;">Se lo scopo è quello puntare sulla seduzione mi pare che il risultato sia buono, non ottimo però... c'è ancora molta strada da fare prima di raggiungere i livelli della Santachè.</span></div>
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<span class="Apple-style-span" style="color: #444444;">Quindi avremo anche noi una <b>Presidente pitonessa</b>? O ancora, visto che sta muovendo i primi passi verso una svolta sexy della propria carriera politica, una futura <b>Presidente Biscessa</b>. Ma a pensarci bene l'appellativo <b>Biscessa di Sorgono</b> non sembra rendere giustizia a una bella donna come <b>Francesca Barracciu.</b></span></div>
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<span class="Apple-style-span" style="color: #444444;">Per chiudere il discorso vorrei ricollegarmi ai temi papali dell'inizio del post: <b>il piccolo crocefisso sull'ampia scollatura</b> necessario per ancorare la propria immagine di donna a quella di credente </span><span class="Apple-style-span" style="color: #444444;">(ricordo a tutti che la campagna è stata affissa, come da strategia, proprio nei giorni immediatamente precedenti l'arrivo del Santo Padre)</span><span class="Apple-style-span" style="color: #444444;">.</span></div>
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<span class="Apple-style-span" style="color: #444444;"><b>Direi quindi, per concludere, che Francesca Barracciu fa le fusa e graffia come una gatta, è una donna, è una santa ma non ancora una... Santachè.</b></span></div>
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<span class="Apple-style-span" style="color: #444444;">Chiudo con la certezza che se anche la carriera politica non dovesse seguire il corso sperato c'è sempre un posto per lei a <b>Canale 5</b> dove potrebbe far coppia con un'altra sua sosia, la giornalista <b>Elena Guarnieri, </b>manca solo un po' di trucco e... si vede.</span></div>
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Unknownnoreply@blogger.com3tag:blogger.com,1999:blog-3765429551394601432.post-76090953022392635332012-01-27T13:40:00.002+01:002012-01-27T20:14:04.760+01:00Partito Democratico in salsa tonnata.<div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444; font-weight: normal;"> </span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Il <b>Partito Democratico</b> per tesserare nuovi simpatizzanti e svecchiare la sua immagine ha deciso di puntare su una <b>campagna virale</b> nelle intenzioni ma <b>virulenta</b> nei risultati.</span></span></span></div><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"> </span><br />
<div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;">Dal momento che per ovvi motivi (leggi <i>leadership</i>) non si può ringiovanire il partito, si cerca di rinnovare l'immagine in modo che sembri, non che sia, un partito moderno e</span></span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">al passo con i tempi.</span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><b>Prima di iniziare voglio premettere che, capaci o incapaci, i pubblicitari traducono in un testo</b> (pubblicitario) <b>il messaggio che il politico vuole trasmettere agli elettori. </b></span></span> </span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">La strada scelta dal <b>PD</b> per la propria promozione è tra quelle più pericolose e le cui probabilità di insuccesso sono talmente alte da averne la quasi certezza.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Si cerca di fare <b>marketing virale</b>, lanciare dei messaggi ambigui in modo da suscitare l'interesse delle persone che, incuriosite, dovrebbero scoprire chi è l'emittente e in seguito, conquistati dall'operazione, riproporre <i>urbi et orbi</i> lo stesso messaggio.</span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b>Il problema però sta nel fatto che la campagna è nata sotto il segno dell'abuso o meglio dell'abusivismo. </b>Infatti i primi manifesti distribuiti a Roma (non so se anche in altre città) hanno suscitato l'indignazione dell'opinione pubblica in quanto affissi illegalmente su tutte le superfici disponibili.</span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">In questa fase, denominata in gergo<i> teaser</i>, i manifesti erano come quello proposto di seguito: un fumettone con scritto Conosci Eva, Conosci Farouk ecc...</span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
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</span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Lo scopo era quello di indirizzare gli incuriositi a cliccare il <b>"mi piace"</b> della pagina creata appositamente su <b>Facebook</b>.</span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Lo scempio paesaggistico però aveva già irritato alcuni <b>dirigenti del PD del Lazio</b> che avevano preso subito le distanze dall'iniziativa attraverso post su <b>Facebook</b> poi ripresi e diffusi da media come <b>Repubblica</b> e <b>Sky</b>.</span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: x-small;"><a href="https://www.facebook.com/imiei/posts/146940805418221">https://www.facebook.com/imiei/posts/146940805418221</a></span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444; font-size: x-small;"><br />
</span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: x-small;"><a href="http://tg24.sky.it/tg24/politica/2012/01/16/campagna_tesseramento_pd_manifesti_abusivi_roma_conosci_i_miei_facebook_gli_sgommati.html">http://tg24.sky.it/tg24/politica/2012/01/16/campagna_tesseramento_pd_manifesti_abusivi_roma_conosci_i_miei_facebook_gli_sgommati.html</a></span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444; font-size: x-small;"><br />
</span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: x-small;"><a href="http://www.repubblica.it/politica/2012/01/16/news/pd_manifesti_abusivi_e_polemiche_la_campagna_del_tesseramento_un_flop-28174192/">http://www.repubblica.it/politica/2012/01/16/news/pd_manifesti_abusivi_e_polemiche_la_campagna_del_tesseramento_un_flop-28174192/</a></span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">La pagina di <b>Facebook</b> chiamata <b>Conosci i miei </b>al momento dell'articolo su <b>Repubblica</b> (16 gennaio) contava <b>poche decine di "mi piace", perlopiù di insulti.</b> Insomma un clamoroso flop.</span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;">Se fossi stato al posto del pubblicitario che ha ideato la campagna avrei consigliato a<b> Bersani</b> di prenderne le distanze in modo da <b>cercare di salvare il salvabile</b>. </span></span> </span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Ma <b>Bersani,</b> perdonatemi il confronto, al contrario di uomini di ben altra pasta, <b>da buon capitano preferisce affondare con la nave ma lo fa ancora prima di levare le ancore.</b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b><br />
</b></span></span></span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijZPNJHW5cY2AcXeQeptshcNflpW6Dxywp1sjmmVN_tDT-zyt3RMg6do5UEfh52_hDk6pf9c2dZBdGjmMbVDP-_c0szWcTg28ZTrJMnF6ggDkpcyP2JSSseUGlMhoZJMKtO1h1JrntNWN6/s1600/Bersani-Pescatore.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijZPNJHW5cY2AcXeQeptshcNflpW6Dxywp1sjmmVN_tDT-zyt3RMg6do5UEfh52_hDk6pf9c2dZBdGjmMbVDP-_c0szWcTg28ZTrJMnF6ggDkpcyP2JSSseUGlMhoZJMKtO1h1JrntNWN6/s1600/Bersani-Pescatore.jpg" /></a></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><br />
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</span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
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</span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b>L'unica cosa chiara a questo punto è che la questa campagna è nata male, senza una sufficiente programmazione e senza una strategia ben precisa.</b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b><br />
</b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Personalmente ritengo che non sia stata sviluppata da pubblicitari ma probabilmente da <b>facenti funzioni</b>, ovvero quella categoria di persone che pur non avendo <b>né titoli né esperienza</b> svolgono <b>incarichi ben al di sopra delle loro capacità</b>, con i risultati che conosciamo.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">I <b>facenti funzione</b> sono un'invenzione tipica delle istituzioni pubbliche come ministeri, regioni, province o comuni. <b>Sono riconoscibili frontalmente per la faccia tosta e posteriormente per l'impronta della scarpa ancora ben stampata nel sedere.</b></span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Mi sono chiesto <b>come far capire a chi non è addetto ai lavori il modo in cui deve funzionare una strategia complessa come quella legata a una campagna pubblicitaria</b> nazionale estremamente segmentata e con influenze da molti fronti, interni ed esterni. L'unico modo è semplificare.</span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;">Per sfoggiare la mia<b> passione per il mare</b> e ribadire<b> origini carlofortine</b> voglio paragonare la campagna di comunicazione alla pesca, in particolare quella del tonno. </span></span> </span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Vediamo come grazie allo schema della tonnara riportato di seguito.</span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmXdySmwRMaQUJfsVZ4wzrOaVKJi7bsGcTTI75ITHDgI5Xk1htnTY0q_2Y2-p-pDdDX0R6YM4zClfh6aL-gaVswL7arirxYIRMSmynGwosZ7_BwlE20eVBwqcVZleMrOJIj1hOsS0RV2d-/s1600/schema-carloforte.gif" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="231" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmXdySmwRMaQUJfsVZ4wzrOaVKJi7bsGcTTI75ITHDgI5Xk1htnTY0q_2Y2-p-pDdDX0R6YM4zClfh6aL-gaVswL7arirxYIRMSmynGwosZ7_BwlE20eVBwqcVZleMrOJIj1hOsS0RV2d-/s320/schema-carloforte.gif" width="320" /></a></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
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</span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
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</span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Il tonno si pesca con un sistema di reti e ancore complesso e molto antico:<b> la tonnara</b>. Ogni elemento è sistemato con un unico scopo, portare il pesce nell'ultima rete chiamata per ovvi motivi <b>camera della morte</b>. L'elemento principale della tonnara è la <b>coda</b>, una lunga parete di rete che dalla costa arriva fino al mare aperto. <b>Serve a sbarrare la strada al tonno</b> e a indirizzarlo verso le camere destinate a contenere gli animali catturati fino al momento della pesca vera e propria.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b>Se la coda è sistemata male non si prenderanno pesci </b>e tutto il lavoro fatto fino a quel momento si rivelerà inutile. A capo di tutto, responsabile di ogni decisione, c'è il<b> Rais</b>.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b>Per diventare Rais non servono raccomandazioni, serve esperienza e polso.</b></span></span></span></div><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;">Ok ma che c'entra con la pubblicità?</span><br />
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</span><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"> </span><br />
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</span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
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<span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Immaginiamo che la <b>coda</b> sia rappresentata dalla <b>campagna pubblicitaria</b> che ha lo scopo di incanalare i potenziali tesserati sulla prima camera (la pagina <b>Facebook</b>). Attraverso le discussioni sul<b> social network</b> l'utente è pronto per il passo successivo, entrare nella <b>camera della morte</b> e quindi arrivare al <b>tesseramento</b> (il paragone <b>tesseramento-morte</b> è puramente casuale per chi crede al caso).</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Essendo in epoca <b>2.0</b> i nostri tonni-tesserandi sono più evoluti dei loro amici pinnuti ed emettono un richiamo in tonnesco per attirare nuovi potenziali iscritti <b>ampliando a dismisura la coda</b>.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></span></div><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;">Ma in questa campagna come abbiamo già detto<b> non c'è un Rais ma un facente funzione Rais</b></span></span></span><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;">. La pesca si è rivelata quindi un fallimento. </span></span></span></span><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><b>Sulla pagina Facebook a cui rimanda la campagna figurano pochissimi tonni... ops pochissimi contatti.</b></span></span></span></span></div><div><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><b><br />
</b></span><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"></span><br />
<div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Il giorno stesso in cui leggo l'articolo su <b>Repubblica</b> entro su Facebook e clicco <b>"mi piace"</b>. Sono il <b>275°</b>... ciò significa che praticamente nessuno è rimasto colpito dal messaggio proposto.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b>Una campagna nazionale focalizzata su Facebook che malgrado il "passaggio" su Repubblica (ma anche altri siti) ha in quel momento meno di 300 contatti.</b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b><br />
</b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Da una lettura più approfondita dei commenti appare chiaro che <b>gran parte di "mipiacisti" sono "insultatori".</b></span></span></span><br />
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</b></span></span></span></div><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><b>Rimanendo in tema di pesca è come se i tonni entrino volontariamente dentro la rete per dileggiare i pescatori senza il benché minimo rischio di rimanere intrappolati.</b></span></div><div><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><b><br />
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</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">C'è anche qualche<b> timido messaggio</b> di supporters chiaramente molto vicini allo staff. Sono post finti come quelli che qualche albergo inserisce su <b>TripAdvisor</b> per arginare le critiche dei vari ospiti scontenti.</span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Gli amministratori, non sapendo quali pesci pigliare, si affannano a spiegare i motivi della campagna e del perché non è stata capita di fatto attestandone ufficialmente la morte.</span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></span></div><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;">Ad oggi,<b> 27 gennaio 2012</b>, la pagina <b>Conosci i miei </b>ha un totale ridicolo di <b>5.660 mi piace</b>, mentre il numero delle condivisioni è altissimo, <b>5.389</b>.</span><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"> </span><br />
<span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">La pagina personale di <b>Pierluigi Bersani</b>, benché gestita in maniera becera (piena di insulti), conta più di <b>69.278</b> <b>iscritti</b> ma solo poco meno di <b>2.000 condivisioni</b>.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Come si spiega questa forbice? Facile, i detrattori hanno ripostato le critiche più feroci andando ad indebolire un messaggio già fiacco (su questo aspetto <b>Luigi Vargiu</b> potrebbe essere più preciso).</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
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</span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxFPJFPO0iM4qP6q3kB9Zzz-QiPXVqsHrkPTlp5l_ouzoWYSYo2yFLEGd3S8ZRP7b3pPpK8lnKwzcRiey-OEYKZaUcizh8yDE9Wu-a4t5_RVDeOnmLxQh1okhXDgnismdaw2Rr82UuXqha/s1600/PD-Bersani-FB3.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxFPJFPO0iM4qP6q3kB9Zzz-QiPXVqsHrkPTlp5l_ouzoWYSYo2yFLEGd3S8ZRP7b3pPpK8lnKwzcRiey-OEYKZaUcizh8yDE9Wu-a4t5_RVDeOnmLxQh1okhXDgnismdaw2Rr82UuXqha/s400/PD-Bersani-FB3.jpg" width="315" /></a></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
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</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b>A complicare una faccenda già complicata</b> sono intervenuti i soliti entusiasti che privi di mezzi, capacità e visione si sono inventati una pagina parallela chiamata <b>"ti presento i nostri"</b>.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b>In pratica si tratta di una pagina attraverso la quale gli iscritti inviano delle foto orrende, dei testi stupidi e i cui amministratori, privi di capacità grafica e gusto, realizzano una pagina pubblicitaria amatoriale e la postano su Facebook.</b></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b><br />
</b></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">La nascita di questo gruppo nelle intenzioni vuole essere come un <i>upgrade</i> di reti per allungare la famosa "coda" di cui abbiamo già parlato. Ecco come gli amministratori presentano il gruppo:</span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="font-weight: normal; line-height: 0.53cm; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><i>Questa non è una pagina ufficiale del P.D. Appoggia l'iniziativa "Ti presento i miei" per il tesseramento al PD.</i></span></span></div><div align="LEFT" style="font-weight: normal; line-height: 0.53cm; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><i>Con la campagna "Ti presento i miei" il Partito Democratico ha affidato all'immagine di alcuni suoi iscritti il ruolo di "testimonial" per il tesseramento 2012.</i></span></span></div><div align="LEFT" style="font-weight: normal; line-height: 0.53cm; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><i>Alcune persone non hanno apprezzato questa iniziativa. Noi invece ci siamo limitati ad appoggiarla e sostenerla, mettendoci ... la nostra faccia.</i></span></span></div><div align="LEFT" style="font-weight: normal; line-height: 0.53cm; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><i>La faccia di persone che, senza secondi fini, hanno deciso di iscriversi al partito per partecipare più direttamente alla vita democratica del nostro paese.</i></span></span></div><div align="LEFT" style="font-weight: normal; line-height: 0.53cm; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><b>Che teneri, sembrano boy scout, ma anche in questo caso i riscontri sono bassissimi: 647 mi piace. </b></span></span> </span></div></span><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;">Visti i numeri non ci sarebbero gli estremi per <b>ammonire questi sprovveduti</b> se non ci fosse il fatto, grave, che condividono queste immagini sulla pagina <b>Conosci i miei</b> che come abbiamo visto già non gode di buona salute. </span></div><div><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><b>La cosa più grave è che i nostri pubblicitari, </b>preoccupati dai risultati inesistenti,<b> incoraggiano la condivisione nella loro bacheca le pagine pubblicitarie amatoriali sperando di salvare il salvabile. </b></span><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;">Risultato: non si capisce più quali sono i <i>testimonials</i> finti e quali sono quelli veri.</span><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"></span><br />
<div align="LEFT" style="font-weight: normal; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Già il fatto he si possa creare confusione tra vero e falso la dice lunga sulla qualità grafica degli annunci firmati conosci i miei (come vedremo dopo).</span></span></span></div><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"></span><br />
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</b></span></div>Stabilito che il messaggio non è arrivato adesso voglio dimostrare come anche i grafici che hanno realizzato la campagna non sono dei professionisti ma dei cialtroni.</b></span><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><div align="LEFT" style="margin-bottom: 0cm;"></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b>I primi manifesti sono graficamente ben realizzati,</b> ritengo che la parola <b>Conosci</b> sia scritta con un carattere troppo lezioso che si amalgama male con il <i>sans serif</i> con cui è scritto il nome del testimonial. I colori proposti sono tutti brillanti e piacevoli.</span></span></div></span><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><div><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><br />
</span></div><b>L'evoluzione del primo manifesto</b> si ha con l'inserimento dell'annuncio all'interno di un contesto cittadino. Foto cartolina prese da <b>Shutterstock</b></span><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"> delle maggiori città italiane: Roma, Milano, Torino e Napoli (Nord-est e isole non pervenute).</span></div><div><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><br />
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<span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">In questi elaborati si vedono le<b> prime crepe</b> circa la professionalità dei grafici in forza al <b>PD</b>.<b> Photoshop</b> è infatti utilizzato in maniera grossolana con risultati a volte grotteschi come si può notare, ad esempio, nel cartello che viene inserito all'interno del <b>Colosseo</b>.</span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Ricordiamo ai soliti buonisti che su una campagna nazionale in cui vengono investiti centinaia di migliaia di euro non si può prescindere dall'utilizzo di un esperto di fotoritocco.</span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">A questo punto della campagna sono cominciate a piovere critiche. Quindi che fare? Bloccare tutto o continuare a farsi del male magari cospargendosi di sale le ferite? <b>Parlando del PD chiaramente si propende per la seconda strada.</b></span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><br />
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</span></span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><br />
</span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><b><br />
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<span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><b>Nel manifesto troviamo un Pierluigi Bersani circondato da tanta bella gente. </b></span></span> </span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><b><br />
</b></span></span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;">Se i primi due lavori erano perlomeno dignitosi questo è un'offesa alla grafica, alla comunicazione, alla pubblicità. </span></span> </span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><br />
</span></span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;">Mi viene il dubbio che, secondo una prassi di Fantolesca memoria (vedi <i>link</i>), si sia cercato di cambiare le carte in tavola affidandosi a una cura peggiore del male. </span></span> </span></span></div><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><a href="http://comuniquando.blogspot.com/2011/04/il-sito-web-di-fantola-e-sempre-pasqua.html">http://comuniquando.blogspot.com/2011/04/il-sito-web-di-fantola-e-sempre-pasqua.html</a></span></div><div><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><br />
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<div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b>Una pagina pubblicitaria deve rispettare delle regole formali che servono ad aiutarne la leggibilità e a favorire la comprensione del messaggio proposto.</b></span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;">Il primo livello di leggibilità dovrebbe essere l'immagine, capace di attirare l'attenzione e suscitare risposte "emozionali". </span></span> </span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b>Un luogo comune della comunicazione vuole che l'emozione vende al 95% l'informazione al 5%.</b></span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b>Analizziamo allora l'immagine: </b>è piatta, senza ombre, senza contrasto, sembra il frutto di uno scatto fatto con la fotocamera digitale da un fotografo non professionista (sappiamo bene che il fotografo è solo un accessorio. Infatti è la macchina che conta, più costa migliori saranno le foto).</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b>Gli scontorni sono dozzinali e l'effetto che suscita è quello di un politico intervenuto alla festa del partito del paesello dove i soliti mattacchioni si stanno preparando per fare il trenino al ritmo di <i>Fio Maravilha</i>.</b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Addirittura grottesca la figura della donna che, con uno<b> smalto rosso terrificante</b>, si sistema dei capelli che sembrano attaccati sulla testa con delle puntine da disegno.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Il<b> tono di marrone</b> del maglione dell'anziano barbuto <b>evoca immagini di pensioni da fame e privazioni di ogni sorta.</b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Bisogna capire di chi sia la mano dell'<b>alieno a quattro dita </b>che incombe sulla spalla del povero pensionato e che fine ha fatto la <b>parte inferiore del corpo della donna</b> che sta sulla destra (guardando il monitor) di <b>Bersani</b>.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Spero che a <b>Voyager Roberto Giacobbo</b> possa approfondire l'argomento.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Ora la domanda più interessante da porsi non è<b> "chi è Faruk?"</b> ma <b>"dove diavolo è finito Faruk?</b>", nella fotografia infatti non c'è.</span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b>"Ti presento i miei"</b> è lo slogan principale, il <i>leitmotiv</i> della campagna. Dovrebbe essere l'elemento più leggibile dell'impaginato invece rimane nascosto in alto in un <b>deprimente motivo decorativo verde </b>disegnato senza apparente logica.</span></span></span></div><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;">Si tratta dell'elemento più importante dal momento che l'immagine, come poi vedremo, è destinata ad essere sostituita.<b> Lo slogan invece sarà sempre lo stesso: ti presento i miei.</b></span><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"></span><br />
<span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b>Il terzo livello di lettura</b> è dato dai nomi dei personaggi che circondano<b> Pierluigi Bersani</b>. Sono scritti in <i>frutiger black</i> ed essendo dello stesso corpo sia dello slogan sia del <i>payoff </i> <b>"l'Italia di domani" </b>risultano poco leggibili e privi di impatto (anche se mi chiedo che impatto emotivo possano avere una serie di nomi).</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b>L'allineamento centrato di tutti i testi confonde ulteriormente</b> il lettore non offrendo nessun punto di riferimento su cui posare lo sguardo e dare un ordine all'insieme. Nei manifesti successivi l'allineamento sarà modificato ma i risultati saranno sempre approssimativi.</span></span></div></span><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;">Quello che lascia perplessi è però il ragionamento (se c'è stato ma ne dubito) che ha portato alla realizzazione grafica di <b>quell'orrendo segno a forma di clessidra verde e rossa</b> che occupa gran parte dello spazio obbligando gli impaginatori a salti, tutti mortali, nella sistemazione degli elementi.</span><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"> <div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">La parte della <b>clessidra rossa</b> è poi talmente pervasiva e mal utilizzata che sembra avere l'unico scopo di nascondere le immagini. <b>I soggetti fotografati probabilmente cercano riparo dal pubblico ludibrio riparandosi dietro un sipario che, come loro, è rosso per la vergogna.</b></span></span></div></span><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;">In basso a destra il marchio del partito con l'invito al <b>tesseramento per l'anno 2012</b></span><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;">.</span></div><div><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><br />
</span></div><div><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;">Di seguito alcuni dei manifesti ufficiali proposti dal PD.</span><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><br />
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<span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Di seguito invece gli agghiaccianti manifesti realizzati dai supporter della pagina <b>Ti presento i nostri </b>e accolte con entusiasmo nella pagina<b> Conosci i miei. </b>Meravigliosa la trovata grafica della chioma che va al di sopra del motivo decorativo rosso nel<b> manifesto di Antonella</b> e l'originalità della posa di <b>Franco, l'uomo col pesce in mano.</b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
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<span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Basta inviare una foto brutta ed ecco magicamente il manifesto bell'è pronto.</span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5XZC8gCJgcMp7crS_nN9zwNw3URWPIi-erDUFvh6HU3EeDosGJSK3ZB4lLSaAh5RRj9xUmiDF3XOjHVfcFFDYRhaWK6OAjkzVd3S7icr-HeyIUVPE4O9zXyPscvVmwoxXKw6RTitTA4z2/s1600/PD-Cagata.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="372" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5XZC8gCJgcMp7crS_nN9zwNw3URWPIi-erDUFvh6HU3EeDosGJSK3ZB4lLSaAh5RRj9xUmiDF3XOjHVfcFFDYRhaWK6OAjkzVd3S7icr-HeyIUVPE4O9zXyPscvVmwoxXKw6RTitTA4z2/s640/PD-Cagata.jpg" width="640" /></a></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Graficamente i risultati migliori si sono ottenuti nei manifesti delle parodie.</span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiC63x1d3KrcLorKINckRQUxm1wQoBuYFuulFfdN9PYNDOTri3J9qVmNnRsNXAFN3OJdOs1Y8I6SUkdguyRM8xFaWZo9LeAv8ZtMwp5QVN3JW_V7sdpxM-aekHYkgt1X0QnIbDAtE4IR-2C/s1600/PD-Parodie.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="372" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiC63x1d3KrcLorKINckRQUxm1wQoBuYFuulFfdN9PYNDOTri3J9qVmNnRsNXAFN3OJdOs1Y8I6SUkdguyRM8xFaWZo9LeAv8ZtMwp5QVN3JW_V7sdpxM-aekHYkgt1X0QnIbDAtE4IR-2C/s640/PD-Parodie.jpg" width="640" /></a></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
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<span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Per non dilungarmi ulteriormente finisco qui ma con questi materiali si potrebbe scrivere un libro sul come <b>non fare</b> una campagna pubblicitaria.</span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b>Chiudo però in bruttezza e cattivo gusto, alla Comuniquando.</b></span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Se il <b>PD </b>cerca i voti degli immigrati non cerchi di essere <b>così disgustosamente ruffiano</b> da infilare tra i testimonial un <b>Faruk appassionato di approfondimento politico e gastronomo</b>.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b>Gli extracomunitari hanno già tanti problemi, la fame è uno di quelli, sarà il caso di prenderli pure per il culo per raccattare due voti?</b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><b><br />
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</span></div></div></div>Unknownnoreply@blogger.com5tag:blogger.com,1999:blog-3765429551394601432.post-26675955200853935372011-11-26T16:43:00.004+01:002011-11-26T20:15:46.492+01:00Salerno, brutta malattia la vecchiaia.<div align="LEFT" style="font-style: normal; margin-bottom: 0cm; page-break-before: always;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">In questi giorni fa <b>brutta mostra</b> di sé il nuovo marchio della Città di Salerno.</span></span><br />
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</span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAvVRsZUD9j9vPAuCzscnKb3VWkH1YafbISPEJ2i2EaYf6jSvKht-yQv1vEvZmL1d5XS0qMZUiRUQ5PB2Ym_Y-S4lK0d_BUWiF2QacPuZRD-BhK-rzClsm7COj-K_moTK6DQqhNpRQphLB/s1600/nuovo-logo-salerno-620x620.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><br />
</a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAvVRsZUD9j9vPAuCzscnKb3VWkH1YafbISPEJ2i2EaYf6jSvKht-yQv1vEvZmL1d5XS0qMZUiRUQ5PB2Ym_Y-S4lK0d_BUWiF2QacPuZRD-BhK-rzClsm7COj-K_moTK6DQqhNpRQphLB/s1600/nuovo-logo-salerno-620x620.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAvVRsZUD9j9vPAuCzscnKb3VWkH1YafbISPEJ2i2EaYf6jSvKht-yQv1vEvZmL1d5XS0qMZUiRUQ5PB2Ym_Y-S4lK0d_BUWiF2QacPuZRD-BhK-rzClsm7COj-K_moTK6DQqhNpRQphLB/s320/nuovo-logo-salerno-620x620.jpg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm; page-break-before: always;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b>A prima vista il marchio ha due difetti: è banale ed è brutto.</b> Ma non ho sempre sostenuto attraverso questo blog che la bellezza di un marchio è un valore soggettivo? </span></span><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;">È vero ma a tutto c'è un limite <b>soprattutto quando si investono cifre importanti,</b> per lo sviluppo del marchio e dell'immagine coordinata sono stati investiti <b>200.000 euro</b> freschi di stampa. Inoltre dimostrerò come a questo marchio manchi totalmente la<b> personalità</b> e la capacità di suscitare emozioni.</span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;">Insomma mi sembra che non soddisfi le promesse che l'autore, <b>Massimo Vignelli</b>, indica come indispensabili nel design.</span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpuihcWb9UJxxBzyrjwRWrYdt_C9VxYnWtVPAl3bjnyY0lyCuTcA5qSvtzsOVOCOdfJYOQWn4yNqG0jeSOTlrNCBKkOuUUY4qYXd24vqWj5P2cANpJ4Ol4yK-JJ65LaGLmZ2QFl4MNxUNZ/s1600/Doti.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="330" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpuihcWb9UJxxBzyrjwRWrYdt_C9VxYnWtVPAl3bjnyY0lyCuTcA5qSvtzsOVOCOdfJYOQWn4yNqG0jeSOTlrNCBKkOuUUY4qYXd24vqWj5P2cANpJ4Ol4yK-JJ65LaGLmZ2QFl4MNxUNZ/s400/Doti.jpg" width="400" /></a></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><br />
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</span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><span class="Apple-style-span" style="font-size: x-small;"><i>Le regole del buon design</i></span> </span></span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
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<span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Ma iniziamo <b style="font-style: normal;">“dal comincio”</b> ovvero dalla nascita del progetto <b style="font-style: normal;">Logo di Salerno</b>. Inutile dire che, come sempre, regna sovrana la confusione intorno alla parola<b style="font-style: normal;"> logo</b> che in questo caso viene <b style="font-style: normal;">utilizzata per definire il marchio</b>. Il logo si dovrebbe riferire alla parola <b style="font-style: normal;">Salerno</b> e non ad una sola lettera inserita in un segno grafico. <b style="font-style: normal;">Quello di Salerno è un marchio</b> (l'autore parla nel suo testo di <i>logo</i> ma vivendo da anni negli Stati Uniti lo utilizza secondo il significato anglosassone del termine che indica genericamente il marchio).</span></span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;">Il marchio che si spera diventi <b>il "simbolo" della città di Salerno</b> è stato commissionato dall'amministrazione comunale a uno dei più grandi designer della storia,<b> Massimo Vignelli</b>. Un uomo le cui gesta sono cantate dai bardi in tutte le corti del vecchio e del nuovo mondo.</span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><b>Un uomo con un'idea ben precisa circa la comunicazione: la semplicità portata ai suoi minimi termini, un uomo coerente.</b></span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Il problema, mi è parso di capire approfondendo la questione, è che il <b style="font-style: normal;">Sindaco Vincenzo De Luca</b> abbia comprato un nome e non uno <i>stile grafico</i>.</span></span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Se il <b>Papa</b> commissiona la nuova mitra allo stilista<b> Cavalli</b> poi non si dovrà stupire se gli verrà proposta una versione leopardata del paramento liturgico.</span></span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyckMeLhw0NDZmSJcABiElpJdcXIzLVJoILXOlGmjerXdtFYlUrhYXmKkE9sfCpQKezoq91pNR3oFC45gYXRTmtLoGnq4DeqmAPccw8UAG__An65XArTvgNqYNHZqcBC-T_e-cPuNtveB9/s1600/PapaMitra.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="283" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyckMeLhw0NDZmSJcABiElpJdcXIzLVJoILXOlGmjerXdtFYlUrhYXmKkE9sfCpQKezoq91pNR3oFC45gYXRTmtLoGnq4DeqmAPccw8UAG__An65XArTvgNqYNHZqcBC-T_e-cPuNtveB9/s320/PapaMitra.jpg" width="320" /></a></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
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</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444;"><span class="Apple-style-span" style="font-size: x-small;"><i>Il Papa con la Mitra Just Cavalli</i></span> </span></span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
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</span></span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Per curiosità e completezza dell'informazione si può seguire il video della cerimonia di presentazione del marchio che si è svolta nella meravigliosa cornice del <b>Teatro G. Verdi di Salerno</b>.</span></span><br />
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</span></span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444;"><a href="http://www.comune.salerno.it/client/scheda_news.aspx?news=3012&prov=76&stile=7"><span class="Apple-style-span" style="font-size: x-small;">http://www.comune.salerno.it/client/scheda_news.aspx?news=3012&prov=76&stile=7</span></a> </span></span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">La serata inizia con il <b>discorso del Sindaco,</b> è interessante analizzarlo per capire come funziona la comunicazione e quali sono gli espedienti utilizzati per forzare il pubblico a sostenere la tesi proposta. In politica (e purtroppo anche nell'informazione) si utilizzano giornalmente questi espedienti, conoscerli significa evitare tranelli e <b>non farsi influenzare dall'interlocutore</b>. Per questo la facoltà di<b> Scienze della Comunicazione</b> è la più odiata da <b>Bruno Vespa</b> che sulla discomunicazione regge l'impianto della trasmissione <b>Porta a Porta</b>.</span></span><br />
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</span></span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Ma torniamo alla presentazione, ecco alcuni brani dal<b> discorso del Sindaco</b> (testo blu in italico):</span></span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #073763; font-family: 'Times New Roman', serif;"><span style="font-size: small;"><i>Come ogni simbolo, necessita di tempo, di abitudine, di osservazione: sono certo che ai salernitani piacerà e che diventerà l’emblema della nuova Salerno. </i></span></span><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><i><span class="Apple-style-span" style="color: #073763;">È naturale e comprensibile che si esprimano opinioni e che si creino dibattiti</span><span class="Apple-style-span" style="color: #444444;">.</span></i></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><i>Il discorso parte con un <b>presupposto</b> per anticipare le critiche. Chiaramente sono argomenti tendenziosi che influenzano l'interlocutore.</i></span></span><br />
<span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><i><span class="Apple-style-span" style="font-style: normal;"><i>Inoltre il Sindaco utilizza come sinonimi di marchio le parole simbolo ed emblema. In entrambi i casi sbaglia.</i></span></i></span></span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #073763; font-size: small;"><i>Anche la Tour Eiffel ha suscitato anni di polemiche: ora è un simbolo internazionale che identifica Parigi nel mondo.</i></span></span><br />
<span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><i>Argomento fallace, non è detto che quello che è avvenuto per la Tour Eiffel sia un processo automatico di tutte le nuove creazioni artistiche.</i></span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #073763; font-size: small;"><i>Quando ci si confronta con personalità di questo calibro è, però, auspicabile che ci sia sempre rispetto e umiltà nei confronti del loro geniale talento</i>.</span></span><br />
<span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><i>Qui addirittura prepara il pubblico a non tirare la verdura nel momento in cui viene svelato il marchio, questo è l'elemento chiave di tutto il discorso di Vignelli che poi vedremo: affermare la propria competenza per prevenire eventuali critiche.</i></span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Insomma con queste dichiarazioni <b>il Sindaco "mette le mani avanti"</b>, prepara il pubblico a digerire una polpetta che anche a lui è rimasta sullo stomaco e soprattutto sul groppone. Infatti se fosse stato <b>assolutamente sicuro del risultato</b> prodotto non avrebbe di certo fatto un discorso fallace come quello analizzato.</span></span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;">Concluso tra gli applausi il discorso del Sindaco la parola passa al <b>prof. Vignelli</b> che in una interessantissima e divertente lezione ripercorre tutte le tappe della sua lunga carriera, molto lunga, lunghissima... <b>60 anni</b>. Due ore e passa di <b>ho fatto questo, codesto e quello, medesimo, tale e quale. </b></span></span> </span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;">Come già accennato, mi sono chiesto il perché di un discorso <b>tanto lungo e tanto preciso</b> sul passato di un artista che di sicuro non ha bisogno di dimostrare niente a nessuno. Basta andare nei <b>musei di arte moderna</b> più famosi al mondo per trovare qualcuna delle sue creazioni, oppure raggiungere una qualsiasi <b>stazione ferroviaria italiana</b> e accorgersi che tutta la segnaletica è stata creata da lui. </span></span> </span><br />
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</span></span></span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">La risposta è una sola: affabulare il pubblico per impedire la critica, per <b>offrire garanzie alla platea</b>, per rassicurare. <b>Vi porto a pensare che se il marchio non vi piace probabilmente siete degli ignoranti</b> o meglio, come spesso dice rispolverando origini milanesi, dei <b>“barboni”</b> (al momento dello "svelamento" del marchio non parte nessun applauso n.d.r.).</span></span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b>Vignelli è nato nel 1931, oggi ha 81 anni, </b>è affetto da quella che oggi viene considerata una malattia, </span></span><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b>la vecchiaia.</b></span></span><br />
<span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Vignelli dovrebbe farsi da parte con stile, insegnare, trasmettere idee, raccontare, come è capace di fare, episodi della sua vita ed essere d'esempio per i giovani oppure, più prosaicamente, recarsi a Central Park e dare da mangiare ai piccioni e godersi la "malattia".</span></span><br />
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<span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><b>Vignelli è come Pelè nel calcio</b>, una star assoluta, ma come un calciatore che a causa dell'età lascia il calcio giocato anche un artista dovrebbe trovare il coraggio di dire basta.</span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Immaginate se <b>Pelè, che di anni ne ha 71</b>, scendesse in campo domenica tra le file del<b> Cagliari </b>contro il Bologna. Assisteremmo a scene patetiche: tiri fiacchi, fiatone, crampi dal primo minuto, svenimenti, massaggio cardiaco, decesso, sospensione del match, esequie.</span></span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Pensate invece a quanto è bella una conferenza di <b>Pelè</b> che parla ai<b> bambini delle scuole calcio</b> raccontando le sue esperienze con la maglia del <b>Brasile</b>.</span></span><br />
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</span></span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b>Vignelli è Pelè che parla ai bambini nelle sue conferenze e lezioni.</b></span></span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b>Vignelli è Pelè che ritorna a giocare a calcio quando disegna un marchio.</b></span></span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHmxDpQetOsqHbO7Hnpf5sjkzefYzp9dJd2L5blLe2veypKvUFlspzBc7IXuYNKGNKuZB224wDCJLkBF58NSz8qsDL-4yWieY4QQOIudWkA9dkhjrxJ_z2092CAlhfeYFxMgXZHmjeYNBK/s1600/VignelliPele.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHmxDpQetOsqHbO7Hnpf5sjkzefYzp9dJd2L5blLe2veypKvUFlspzBc7IXuYNKGNKuZB224wDCJLkBF58NSz8qsDL-4yWieY4QQOIudWkA9dkhjrxJ_z2092CAlhfeYFxMgXZHmjeYNBK/s400/VignelliPele.jpg" width="400" /></a></div><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: x-small;"><i>Vignelli e Pelè</i></span></span><br />
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</span></span></div><div style="font-style: normal;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Cosa spinge il Sindaco di Salerno a recarsi a <b>New York</b>, dove Vignelli vive e paga le tasse, a offrire <b>200.000 euro</b> dei tempi della crisi? <b>Vignelli elogia questa operazione</b> sostenendo che nessuno mai avrebbe fatto una cosa del genere... e meno male aggiungo io.</span></span></div><div style="font-style: normal;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Il Sindaco <b>cercava solo un nome</b>, lo dice lui nel discorso di apertura, <b>non uno stile</b>. Pensava, sbagliando, che <b>l'abito facesse il monaco</b> ed ecco spiegato lo strano discorso di apertura.</span></span></div><div style="font-style: normal;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
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</span></span></div></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif; font-size: x-small;"><i>Vignelli e il Sindaco</i></span> </span></div><div align="LEFT" style="margin-bottom: 0cm;"><div style="font-style: normal;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
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</span></span></div><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">L'intervento di Vignelli racchiude tutto il mio pensiero a proposito della nostra società <b style="font-style: normal;">ostaggio della gerontocrazia</b>. Dei due <b style="font-style: normal;">“giovani assistenti"</b> che accompagnano il Maestro nessuno ha il dono della parola, è un <i>one man show</i>.</span></span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b>Due ore a parlare del passato</b> e nemmeno un minuto dedicato al futuro, questo fanno i vecchi, è il loro compito. Due ore divertenti, lui è bravo a raccontarsi, ma con momenti che sfiorano il patetico quando consiglia al mattino la musica di Mozart al posto della "musica di oggi" che non è cultura ma imbarbarisce.</span></span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><br />
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<span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;">Dicevamo del marchio, <b>lo stile è semplice, alla Vignelli,</b> ma purtroppo il risultato è fiacco, stanco, vecchio.<b> L'idea è poco originale, addirittura banale,</b> leggete nell'immagine sotto gli elementi che compongono il marchio.</span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJeB64BOGnrUty1AZJVZq3hk5MUGa8xYzwA0pEl28lYvlvnztp63tFmZUf1-g2hTtjSQ8ywPUzDIOpaeKnDnWShQR4bcVWGGglBkrzFvMQjEluQ4FpchqNPHchOFKigINRhLH6Zi1bNT4U/s1600/14-MAX_0749.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJeB64BOGnrUty1AZJVZq3hk5MUGa8xYzwA0pEl28lYvlvnztp63tFmZUf1-g2hTtjSQ8ywPUzDIOpaeKnDnWShQR4bcVWGGglBkrzFvMQjEluQ4FpchqNPHchOFKigINRhLH6Zi1bNT4U/s400/14-MAX_0749.JPG" width="266" /></a></div><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><b><br />
</b></span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><span class="Apple-style-span" style="font-size: x-small;"><i>Dammi tre parole... sole, mare, amore...</i></span></span></span><br />
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<span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;">Cielo, sole, orizzonte, mare, tramonto. Tutto qui, una canzonetta di Baglioni, prof. Vignelli in questo marchio dov'è Mozart? <b>Salerno agli occhi dell'emigrante</b> è un <b>mix di luoghi comuni</b> validi però per qualsiasi posto di mare.</span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Anche a <b>San Francisco</b> hanno cielo, sole, orizzonte, mare, tramonto. Mi sbilancio e scommetto che pure a <b>Ostia</b> possiamo attribuire queste caratteristiche, l'acqua sarà magari più sporca ma il mare c'è.</span></span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><br />
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<span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><b>Dov'è l'identità? Dov'è l'emozione? Semplicemente non c'è. </b>Troviamo una lettera, la<b> S</b>, le cui curve, con salti mortali, qualche tiro di canna e parecchia fantasia, potrebbero ricordare il segno stilizzato di un delfino e dell'ippocampo, elementi rappresentativi della città di Salerno.</span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
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</span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Graficamente il marchio è composto da un<b> cerchio troncato al centro</b> con all'interno la lettera <b>S</b> anch'essa troncata a metà.</span></span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">La parte superiore azzurro chiaro sfuma sul bianco e rappresenta il <b>cielo</b>.</span></span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">La parte inferiore di un azzurro più scuro, anch'esso sfumato, rappresenta il<b> mare</b>.</span></span><br />
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</span></span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Un marchio che <b>guarda al futuro</b> come nelle intenzioni non può avere un approccio da principiante come la <b>rappresentazione del colore attraverso la sfumatura</b>. I colori sfumati inoltre creano problemi di declinazione del marchio su supporti particolari come ad esempio i metalli.</span></span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">La lettera <b>S</b>, colorata di giallo, rappresenta idealmente il <b>sole</b> che tramonta sul <b>mare</b>. La parte inferiore, di colore più scuro, suggerisce la lettera semisommersa vista attraverso il mare limpido della Campania.</span></span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b><br />
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<span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b>Suggestiva, nel racconto di Vignelli, la visione del cerchio come l'oblò di una nave da cui si osserva la scena del sole che tramonta sul mare.</b></span></span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Esistono<b> marchi molto famosi simili a questo</b> ma che hanno una forza e un'efficacia ben diversa proprio grazie alla capacità di<b> isolare ed evidenziare una sola lettera</b> di per se anonima e banale, conferendogli forza e personalità di marchio.</span></span><br />
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</span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Lo stesso marchio dell'<b>American Airlines</b>, disegnato da <b>Vignelli</b>, acquista valore grazie alla presenza del simbolo tutto americano dell'aquila.</span></span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiU8oMAml-uqrNLG6koUoF4CkOrPVqZ3C7U1_FykqdoUmBUFANs_Wtv8tzNV-fiS56VHqEoX4DtZF_7skqq5Kzk5qeZq0YLxI8rLom47SOEejlLDaoN8pswi6-Ryf4aLKqEJoBOtWFFSULm/s1600/AA_American_Airlines-logo-F114ACE3E1-seeklogo.com.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiU8oMAml-uqrNLG6koUoF4CkOrPVqZ3C7U1_FykqdoUmBUFANs_Wtv8tzNV-fiS56VHqEoX4DtZF_7skqq5Kzk5qeZq0YLxI8rLom47SOEejlLDaoN8pswi6-Ryf4aLKqEJoBOtWFFSULm/s1600/AA_American_Airlines-logo-F114ACE3E1-seeklogo.com.gif" /></a></div><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;">Quindi per concludere, <b>quello di Salerno è un marchio da buttare?</b> Vignelli dice giustamente che un marchio <b>si afferma con il tempo,</b> è vero ma non dice l'altra verità<b>. Il marchio si afferma con gli investimenti,</b> sono i soldi che permettono a quel marchio di diventare elemento acquisito e imprescindibile. <b>Solo investendo sulla comunicazione si ha la possibilità di imporre il marchio. </b>Altrimenti, da solo, quel marchio è già morto, non ha vita propria, non affascina, non comunica.</span><br />
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</span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Esistono marchi che diventano culto prima di essere prodotto (<b>A-Style)</b> altri, come quello di Salerno, che hanno bisogno di una <b>grossa spinta</b> economica per affermarsi altrimenti <b>l'unica spinta</b>, alludendo al marchio A-Style, l'avranno subita i committenti e soprattutto i contribuenti.</span></span><br />
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</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><i>Vox web populi </i>dice che il progetto del <b style="font-style: normal;">marchio di Salerno</b> <i>(comprensivo di tutta l'immagine coordinata ndr)</i> vale meno dei <b>200.000 euro spesi</b> dall'amministrazione comunale, ma cosa ci aspettiamo quando andiamo a bussare alla porta degli studi più famosi?</span><br />
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<span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;">Lo stesso concorso pubblico di idee indetto dall'<b>amministrazione comunale di Salerno</b> non aveva prodotto risultato migliore. Il marchio scelto come vincitore era addirittura <b>catastrofico</b> (immagine in basso). </span><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;">Giustamente si è cercato di rimediare all'errore coinvolgendo un professionista (ci si accorge sempre tardi che per fare un marchio ci vuole un grafico e non uno studente o un appassionato di disegno) <b>peccato però aver puntato su leone dagli artigli spuntati</b>, con tutto il rispetto del leone e del suo regno.</span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhp3m17Ea8dlAfoP3KCTeKEf1FUikIoyxo4X3WAKcM6tJ_yc5HJQhL3g8ADcbY5MW1M34NiSRQ5r0RgWQG0Y5Bis5_wU587R3TxQcJ76eX7c64pkauRvlK60KGdnSvQjEqzYUqbPEdabKLm/s1600/salerno2--190x130.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="136" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhp3m17Ea8dlAfoP3KCTeKEf1FUikIoyxo4X3WAKcM6tJ_yc5HJQhL3g8ADcbY5MW1M34NiSRQ5r0RgWQG0Y5Bis5_wU587R3TxQcJ76eX7c64pkauRvlK60KGdnSvQjEqzYUqbPEdabKLm/s200/salerno2--190x130.JPG" width="200" /></a></div><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;">Concludo con il confronto, già proposto da altri in diversi blog, tra il neonato marchio della <b>città di Salerno</b> e il marchio della </span><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><b>squadra di calcio del Napoli. </b>Che sia un segnale per stemperare la rivalità storica tra le due tifoserie<b>? Chissà magari al prossimo derby al posto dello storico gagliardetto i capitani si scambieranno le lettere in segno di pace e amicizia.</b></span><br />
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<span class="Apple-style-span" style="color: #444444;">Se <b>questo post </b>vi è piaciuto pigiate il <b>bottone SI</b> in basso a sinistra, se non vi è piaciuto il <b>bottone NO</b> in basso a destra.</span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxiuJhNHmE3SWlkF2ZHqrPFsVlVRzte4-mA0NifQ9AKpNGYtk0Ksr_jkyYxfZObwFTzimPrcqeETjhqcKog1EDVOf9fbx4qmBDWM7TJL7ZrLbsV0uu3C2cFI5l7aoAqWmJTc3Z3fUTqwfO/s1600/loghi_notizia--190x130.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxiuJhNHmE3SWlkF2ZHqrPFsVlVRzte4-mA0NifQ9AKpNGYtk0Ksr_jkyYxfZObwFTzimPrcqeETjhqcKog1EDVOf9fbx4qmBDWM7TJL7ZrLbsV0uu3C2cFI5l7aoAqWmJTc3Z3fUTqwfO/s1600/loghi_notizia--190x130.jpg" /></a></div><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><b><br />
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</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><i>Dedicato a <a href="http://www.bravosoloaparole.it/">www.bravosoloaparole.it</a></i> </span></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3765429551394601432.post-54357160241136333442011-11-17T18:25:00.001+01:002011-11-18T16:33:35.603+01:00Il tuo bacio è come un flop<div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">In questi giorni si fa un "medio" parlare della campagna pubblicitaria <b>UnHate di Benetton</b> ideata, come al solito, della<b> fabbrica creativa</b> fondata da <b>Oliviero Toscani</b>, l'uomo che è sinonimo di provocazione.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Nelle intenzioni si vorrebbe replicare il successo delle precedenti campagne realizzate da <b>Oliviero Toscani</b> e che hanno fatto della provocazione<b> il punto di forza di ogni messaggio pubblicitario.</b></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Inutile dire che quando in un ristorante si cambia il cuoco si deve cambiare anche il menù. <b>A chi verrebbe in mente di proporre<i> toscanate</i> senza Toscani?</b></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b>Oliviero Toscani</b>, fotografo, artista, pubblicitario discusso, discutibile ma sicuramente un maestro che ha portato ai massimi livelli il genere dello <i><b>shockvertising</b></i>: <i>visual</i> fortissimi che spesso non hanno bisogno di essere rafforzati da un testo, ottima tecnica grafica e fotografica, enormità del messaggio proposto.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Quando il <b>Re della moda</b> in franchising si avvale dell'ausilio del <b>Re dei provocatori</b> il risultato sarà sempre quello di una campagna pubblicitaria da ricordare, magari da osteggiare, da rifiutare ma di cui è impossibile non apprezzarne la grandezza.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Memore di questi successi il <b>gruppo Benetton</b> ha deciso di continuare con il filone <i>shockvertising</i> cambiando però mente creativa. L'agenzia di comunicazione <b>Fabrica</b>, orfana di Toscani, è alla guida del progetto <b>UnHate</b></span></span><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b>, Benetton contro l'odio.</b></span></span><br />
<span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><i>http://unhate.benetton.com/</i></span><br />
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</i></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Quindi sempre personaggi di prim'ordine, <i>budget</i> infiniti e giornalisti modaioli compiacenti pronti a rilanciare con enfasi la notizia.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Queste evidentemente le premesse di una campagna da <b>botto mediatico</b> che però più che il botto ha fatto un tonfo. Si è trattato piuttosto di un rumore più onomatopeico simile a un <b>flop</b>, quel suono tipico dello spumante di terz'ordine stappato durante il cenone di fine anno dal <b>ragionier Ugo Fantozzi</b>.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;">La campagna proposta da <b>Fabrica</b>, che prevede come idea di base dei <b>baci </b>molto appassionati <b>tra leader religiosi e politici,</b> non sorprende, non emoziona e in definitiva sembra frutto di una <b>creatività alla canna del gas,</b> di un vorrei ma non posso. </span></span> </span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Inutile sottolineare che l'obiettivo dell'azienda è quello di far parlare di se, nel bene o nel male evidentemente presupponendo che l'importante è che se ne parli sia nel bene che nel male.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Perché <b>in pubblicità è facilissimo provocare, disturbare, muovere le coscienze</b>, ma bisogna farlo con intelligenza e con stile, la forza di Toscani era questa, provocare proponendo al contempo delle argomentazioni valide. </span></span><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;">Quella che stiamo andando a commentare è, a mio avviso, <b>un patetico tentativo di provocazione fine a se stessa.</b></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><b><br />
</b></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;">L'idea, poco originale*, è quella di prendere dei leader, possibilmente in antitesi fra di loro, e farli incontrare attraverso il bacio in un ideale gesto di pace.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif; font-size: x-small;"><i>*su Internet è pieno di fotomontaggi, fatti più o meno bene, che propongono la stessa idea nei più svariati contesti). </i></span> </span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif; font-size: x-small;"><i><br />
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</div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Uno dei modi più facili per "provocare" è quello di <b>ribaltare dei valori condivisi</b> e tradurli in immagini capaci di decentrare convinzioni e regole etiche creando quindi un corto circuito tra credenze personali e messaggio proposto. <b>Tra i valori più facili da colpire ci sono ovviamente quelli religiosi.</b> Valori che i pubblicitari ignorano in quanto <b>non credono in Dio ma tendono ad identificarsi con esso. </b>Dal canto loro gli imprenditori, <b>avendo già venduto l'anima al diavolo</b>, non si preoccupano di scomuniche e indici.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b>Prendere dei valori, manipolarli e utilizzarli ai nostri scopi: creare scandalo per vendere un prodotto o affermare una marca.</b></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444;">Il <b style="font-size: medium;">tema del bacio</b> come già detto è poco originale e tra l'altro già utilizzato dalla stessa <b style="font-size: medium;">Benetton</b> per una famosissima campagna pubblicitaria <b style="font-size: medium;">realizzata da Oliviero Toscani</b>. Stiamo parlando della celebre immagine che ha fatto la storia della pubblicità dove <i>"quella bella suora con il velo inamidato che baciava, con tumida e devota passione, un distaccato pretino" (Cit. Gianluca Nicoletti ) <span class="Apple-style-span" style="font-size: x-small;">http://www.lastampa.it/_web/CMSTP/tmplRubriche/obliquamente/grubrica.asp?ID_blog=347&ID_articolo=33</span></i></span></span><br />
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</i></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b>Era il 1991</b>, vent'anni fa, e<b> Oliviero Toscani aveva già detto tutto</b> con un'immagine che all'epoca venne censurata perché troppo dissacrante.</span></span><br />
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<span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><b>Una foto perfetta, equilibrata, poetica ma al tempo stesso dirompente. </b>Non si può far meglio di così.</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Da poco ci hanno provato, naturalmente senza riuscirci, i "maestri" anglosassoni <b>per pubblicizzare un gelato italiano.</b> (A proposito l'allusione gelato-sesso era vecchia già ai tempi di <b>Pupo</b> non si potrebbe inventare qualcosa di nuovo?).</span></span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgknnyuJ39OfnV9S8gvm-sCaCM7I8sj_XX4v5E3phG7qhaI7DykWUzc4YC8j9X9RnPrGWQnK-xjnbbac1BX_eTkp0TOn8OdcYIwl7yDnouzArI6DpEYqTna9G7JFxg9mf37N8sqJkgLd_tG/s1600/orig_C_0_fotogallery_5263_listaorizzontale_foto_0_fotoorizzontale.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgknnyuJ39OfnV9S8gvm-sCaCM7I8sj_XX4v5E3phG7qhaI7DykWUzc4YC8j9X9RnPrGWQnK-xjnbbac1BX_eTkp0TOn8OdcYIwl7yDnouzArI6DpEYqTna9G7JFxg9mf37N8sqJkgLd_tG/s320/orig_C_0_fotogallery_5263_listaorizzontale_foto_0_fotoorizzontale.jpg" width="218" /></a></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgixv8Qbqtq2UwOTJLuRltiKuKnX_3c0-G-6s8a4dU0Hf-zSmLsxnUY56KPkv8ut_Ttlc_cdQ7nXGb_japk9GhpPGqfIUUpFShDiHxhMxlt8oROkTN7q1TwDQevOmVKq_AQaAZQCPnfEr1U/s1600/orig_C_0_fotogallery_5263_listaorizzontale_foto_1_fotoorizzontale.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgixv8Qbqtq2UwOTJLuRltiKuKnX_3c0-G-6s8a4dU0Hf-zSmLsxnUY56KPkv8ut_Ttlc_cdQ7nXGb_japk9GhpPGqfIUUpFShDiHxhMxlt8oROkTN7q1TwDQevOmVKq_AQaAZQCPnfEr1U/s320/orig_C_0_fotogallery_5263_listaorizzontale_foto_1_fotoorizzontale.jpg" width="254" /></a><br />
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<span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">La tristezza infinita <b>di questi due deficienti</b> vestiti da religiosi la dice lunga sul livello intellettivo dei pubblicitari e soprattutto del cliente che commissiona e approva il lavoro.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;">In questo<i> post</i> però non parliamo di una<b> pietra miliare</b> nel mondo della pubblicità ma di una <b>pagliacciata</b>, perché di pagliacciata si tratta. </span></span> </span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b>L'idea di fare "scandalo"</b> con immagini di leader politici che si baciano<b> risulta ridicola sia per la poca originalità</b> ma soprattutto dopo che <b>la classe politica italiana ha sdoganato l'indecenza istituzionale</b> e dopo che l'opinione pubblica, purtroppo, ci ha fatto il callo.</span></span><br />
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</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Pensate se a noi italiani che abbiamo letto, sentito, ascoltato e ridacchiato alle cronache del<b> bunga bunga</b> con <b>Silvio Berlusconi</b> ed </span></span><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><b>Emilio Fede</b> </span><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;">che palpano come vecchi bavosi <b>branchi di minorate maggiorate prezzolate </b>sotto la supervisione di una <b>consigliera comunale</b> milanese vestita da <b>dottoressa sexy...</b> pensate che fastidio può darci l'immagine di un bacio tra <b>Obama</b> e <b>Chàvez</b> o tra <b>Sarkozy</b> e la <b>Merkel</b>. <b>Quisquilie e pinzillacchere</b><span style="font-weight: normal;"> direbbe il Principe.</span></span><br />
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</span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzUzQfyRUAddrfea8wYlEMWIL2GCcvCbmgYZfOnagF2gLMcndd2nxQ-6hX_s2m9rY6g-XU856Ri_I6x734C3V4wL2lFt0xK17FeNmPsp5LoPWoP239OOmRxVhyWZj5hjPuLX5_ZmbnVM4O/s1600/bunga-bunga.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="236" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzUzQfyRUAddrfea8wYlEMWIL2GCcvCbmgYZfOnagF2gLMcndd2nxQ-6hX_s2m9rY6g-XU856Ri_I6x734C3V4wL2lFt0xK17FeNmPsp5LoPWoP239OOmRxVhyWZj5hjPuLX5_ZmbnVM4O/s320/bunga-bunga.jpg" width="320" /></a></div><br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9NJ7-F1KJxrXuMAtHVSdwacedW0k9vJhdFctE2HL8MDaXwRdWRxPXOMXlqQEssKkQ_BLGEOwFaeJn_YH03Rrri06fw8mYI6yFni_mJo_sw0mIK_hnwzzO7rIX0S3qQvrUZgQkS3UI6FsC/s1600/2011020510Intervista-a-Nicole-Minetti.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9NJ7-F1KJxrXuMAtHVSdwacedW0k9vJhdFctE2HL8MDaXwRdWRxPXOMXlqQEssKkQ_BLGEOwFaeJn_YH03Rrri06fw8mYI6yFni_mJo_sw0mIK_hnwzzO7rIX0S3qQvrUZgQkS3UI6FsC/s200/2011020510Intervista-a-Nicole-Minetti.jpg" width="200" /></a></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><b><br />
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<span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><b>Per creare il vero scandalo con poco sforzo bisogna colpire i valori della religione.</b> Ma attenzione bisogna scegliere una religione con poche controindicazioni: la<b> religione cattolica</b> ad esempio si presta benissimo. <b>Chiunque può ingiuriare il Papa</b>, se questo risponde i garanti della libertà di pensiero saranno sempre pronti a additare il <b>Papa</b> come inquisitore, illiberale e censorio di fatto limitando all'autorità religiosa quella libertà che, per gli altri, difendono con tanta forza.</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-weight: normal;">Bisogna magari pensare che l'autorità massima della religione cattolica abbia tutto il diritto di </span><b>tutelare la propria immagine</b><span style="font-weight: normal;"> quando questa venga utilizzata con </span><b>lo scopo di associarla a dei prodotti.</b><span style="font-weight: normal;"> Non regge neppure la possibile argomentazione della foto di cronaca in quando essendo manipolata attraverso un programma di fotoritocco </span><b>i protagonisti acquistano lo status di testimonial.</b><span style="font-weight: normal;"> Involontari, ma pur sempre testimonial.</span></span></span></span><br />
<span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-weight: normal;">Bisogna anche considerare che esiste un </span><b>codice dell'Istituto di Autodisciplina Pubblicitaria che afferma che non è lecito violare i sentimenti religiosi</b><span style="font-weight: normal;"> per di più a fini commerciali. </span></span></span> </span><br />
<span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: x-small; font-weight: normal;"><i>http://www.iap.it/</i></span></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Semplificando, <b>Benetton</b> realizza una campagna pubblicitaria utilizzando un'immagine di<b> Benedetto XVI</b> che bacia l'<b>Imam del Cairo</b>.</span></span><br />
<span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Il <b>Papa</b> ha il diritto di dire che <b>Benetton è un idiota</b> perché usa la sua immagine per vendere mutande. L'<b>Imam</b> ha il diritto di dire che<b> Benetton è un idiota</b> perché usa la sua immagine per vendere canottiere. Se qualche<b> integralista islamico</b> decide che quell'immagine è blasfema e offende l'Islam </span></span><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b>Benetton perde il diritto fondamentale, quello della libertà. </b>Perché questa è la controindicazione della religione islamica e per questo pochi hanno il coraggio di misurarsi in un terreno troppo scottante.</span></span><br />
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</div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">In prima battuta bisogna rendere atto alla Fabrica e a Benetton <b>di aver avuto quel coraggio che molti altri che sfruttano la religione a scopi commerciali non hanno.</b></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Però il <b>ritiro dell'immagine incriminata</b> il giorno successivo alla sua diffusione</span></span><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"> e le scuse formali hanno </span><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><b>il sapore amaro della vigliaccata</b></span><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;">. La dichiarazione per la quale nessuno pensava che qualcuno potesse offendersi è chiaramente il frutto di una </span><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><b>precisa strategia di marketing</b></span><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"> che intendeva ottenere la massima visibilità iniziale grazie a quell'immagine "scioccante"per poi ritrattare la propria posizione e presentare le proprie scuse.</span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Ma esaminiamo le argomentazioni che l'azienda fornisce per supportare la campagna pubblicitaria:</span></span></div><div align="JUSTIFY" style="line-height: 0.46cm; margin-bottom: 0.35cm;"><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><i><span style="font-weight: normal;">Con questa campagna abbiamo deciso di dare </span><b>visibilità mondiale</b><span style="font-weight: normal;"> a un'idea alta di tolleranza, per invitare i cittadini di tutti i Paesi, in un momento storico di grandi turbamenti e non meno grandi speranze, </span><b>a riflettere su come l'odio nasca soprattutto dalla 'paura dell'altrò e di ciò che non si conosce</b><span style="font-weight: normal;"> - </span>aggiunge Alessandro Benetton - La nostra è una campagna universale, che utilizza strumenti come il web, il mondo dei social media, l'immaginazione artistica,<span style="font-weight: normal;"> e unica perchè chiama all'azione coloro ai quali si rivolge, i cittadini del mondo. Al contempo,</span><b> è pienamente inscritta nei valori e nella storia di Benetton</b><span style="font-weight: normal;"> che, scegliendo</span><b> temi sociali</b><span style="font-weight: normal;"> e promuovendo attivamente </span><b>cause umanitarie</b><span style="font-weight: normal;"> che altrimenti non avrebbero potuto essere comunicate su scala globale, ha dato senso e valore al proprio marchio...</span><span style="font-weight: normal;">. </span></i></span></span> </span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b>Queste le intenzioni del gruppo Benetton</b>, eliminare l'odio attraverso la conoscenza dell'altro. Peccato che almeno per quanto riguarda la figura del Papa, ma immagino anche per quella dell<b>'Imam</b>, queste intenzioni siano del tutto sbagliate. <b>Non ho mai sentito il Papa parlare di odio semmai il contrario</b> e proprio un Papa, <b>Giovanni Paolo II</b>, è stato il principale interprete di un percorso di incontro e di ascolto tra le religioni. Ultimamente ad <b>Assisi</b> proprio <b>Benedetto XVI</b> ha invitato tutti i <b><i>leader</i> delle varie religioni mondiali</b> ad un <b><i>meeting</i> basato sui valori del rispetto e della tolleranza.</b></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: x-small;"><i>http://www.ilsole24ore.com/art/notizie/2011-10-27/papa-assisi-leader-altri-105906.shtml?uuid=AaA4wPGE</i></span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b>L'odio si combatte con il suo opposto, l'amore. L'ignoranza con il suo opposto, la conoscenza. </b>Quindi i creativi di <b>Fabrica</b> si fanno promotori di una riconversione di valori privi di basi, vogliono cambiare il contenuto di un vaso senza sapere cosa contiene ma limitandosi a sporcarne la superficie.</span></span><br />
<span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Qui hanno toppato per eccesso di superbia e per mancanza di informazione.</span></span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;">Se analizziamo <b>da un punto di vista del messaggio</b> le immagini proposte è palese che<b> in questi baci, </b>siano essi omosessuali o meno, <b>manca appunto l'amore, la complicità, l'estasi dell'incontro</b> che hanno reso immortali i due "religiosi" che abbiamo incontrato prima. </span></span> </span></div><div align="LEFT" style="font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><span style="font-weight: normal;">Inoltre il bacio, </span><b>politicamente parlando,</b><span style="font-weight: normal;"> aveva già detto tutto con una </span><b>famosa opera dalla forza dirompente</b><span style="font-weight: normal;"> realizzata nella parte est del</span><b> muro di Berlino</b><span style="font-weight: normal;"> e che reinterpreta il bacio tra</span><b> Breznev</b><span style="font-weight: normal;"> (leader dell'Unione Sovietica) e </span><b>Honecher</b><span style="font-weight: normal;"> (capo del Partito Socialista della Germania Est).</span></span></span><br />
<span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><span style="font-weight: normal;">La dicitura ,in caratteri cirillici, </span><i><b>Signore! Aiutami a sopravvivere a questo amore letale</b><span style="font-weight: normal;"> </span></i><span style="font-style: normal;"><span style="font-weight: normal;">anticipa i tempi e spiega meglio di qualsiasi articolo</span><b> l'inutilità di una campagna pubblicitaria fiacca come le argomentazioni che propone.</b></span></span></span><br />
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</span></span></div><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Oggi, <b style="font-style: normal;">questi stanchi, tristi e impacciati baci,</b> non regalano nulla di nuovo alla pubblicità e <b style="font-style: normal;">il gruppo Benetton ne è cosciente</b> se è costretto a <b style="font-style: normal;">proporre diversi soggetti </b>per spalmare la crema creativa sul maggior numero di fette di probabili <b style="font-style: italic;">indignados</b> pronti a rilanciare il messaggio.</span></span><br />
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<span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Quindi dentro americani, tedeschi, francesi, coreani, cinesi.... sembra di raccontare una <b>vecchia barzelletta</b> dove però l'unico che fa la parte del fesso è chi la racconta e non sapendola raccontare non fa nemmeno ridere.</span></span></div><div align="LEFT" style="font-style: normal; font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b>Il tutto con un'unica finalità </b>che non è quella filantropica di condividere l'amore universale ed avversare l'odio ma, più prosaicamente, <b>vendere, vendere e ancora vendere.</b></span></span></div><div align="LEFT" style="font-style: normal; font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="font-style: normal; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b>Se poi mascheriamo la strategia di vendita in servizio socialmente utile allora le barzellette alla Benetton se le stanno raccontando da soli e queste qui si che fanno ridere.</b></span></span></div><div align="LEFT" style="font-style: normal; font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif; font-size: x-small;"><i>http://unhate.benetton.com</i></span></div><div align="LEFT" style="font-style: normal; font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
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</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3765429551394601432.post-52424328675906752182011-10-07T17:39:00.003+02:002011-10-30T15:27:57.164+01:00Un calcio nel culo dagli esiti differenti<div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;"><b>Finalmente la Provincia di Carbonia-Iglesias ha stemma e gonfalone!</b></span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: medium;">A Carbonia e ad Iglesias non si parla d'altro, nei bar tiene banco la notizia e tra un caffè ed un prosecco le opinioni sono sempre le più disparate. La maggior parte degli avventori si domanda cosa sia un gonfalone la minor parte cosa sia uno stemma. </span></span> </span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;">Dopo un operazione <b>poco cristallina</b> e che lascia molti dubbi sulla regolarità dell'iter burocratico, stemma e gonfalone sono stati ufficialmente presentati.</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444; font-size: medium;">Potete leggere la notizia ufficiale al seguente link: </span><span class="Apple-style-span" style="font-size: x-small;"><a href="http://www.provincia.carboniaiglesias.it/eventi/2011/09/30/la-provincia-ha-stemma-e-gonfalone">http://www.provincia.carboniaiglesias.it/eventi/2011/09/30/la-provincia-ha-stemma-e-gonfalone</a>.</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><br />
</div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;">Per quanto riguarda l'iter burocratico, in <b>"pilloloni"</b> (efficace neologismo inventato da un mio ex professore universitario), ricordiamo che il bando è passato attraverso varie fasi:</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;"><br />
</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;">1) <b>concorso pubblico</b> rivolto a tutti coloro i quali “abbiano interesse”.</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;"><br />
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</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: medium;">2<span class="Apple-style-span" style="color: #444444;">)<span class="Apple-style-span" style="font-family: 'Times New Roman', serif; font-size: medium; line-height: 24px;"> </span><span class="Apple-style-span" style="font-family: 'Times New Roman', serif; font-size: medium; line-height: 24px;"><b>concorso affidato ad esperti</b></span><span class="Apple-style-span" style="font-family: 'Times New Roman', serif; font-size: medium; line-height: 24px;"> </span></span></span></span><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif; font-size: medium; line-height: 24px;">di riconosciuto valore artistico.</span></span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif; font-size: medium; line-height: 24px;"><br />
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</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: medium;">3) <span class="Apple-style-span" style="font-family: 'Times New Roman', serif; font-size: medium; line-height: 24px;"><b>concorso vinto</b></span></span></span><span style="font-family: 'Times New Roman', serif;"><span style="font-size: medium;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif; font-size: medium; line-height: 24px;"> da qualcuno in qualche modo.</span></span></span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif; font-size: medium; line-height: 24px;"><br />
</span></span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif; font-size: medium; line-height: 24px;"></span></span></span></div><div style="font-family: Times; font-size: medium; line-height: 24px; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: medium;">Come abbiamo <b>già discusso in precedenti post</b>, sempre tramite <b>Comuniquando</b>, il bando prevedeva che lo stemma dovesse contenere quella <b>Dea Madre</b> che un trium<i>vintage</i>rato di saggi aveva scelto, tra una tisana e una pillola di Aricept, come <b>simbolo unificante</b></span></span><span style="font-family: 'Times New Roman', serif;"><span style="font-size: medium;"> della Provincia.</span></span></span></span></div><div style="font-family: Times; font-size: medium; line-height: 24px; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: medium;"><span class="Apple-style-span" style="color: purple; font-size: x-small;"><a href="http://comuniquando.blogspot.com/2011/07/formiche-cicale-e-campagne.html">http://comuniquando.blogspot.com/2011/07/formiche-cicale-e-campagne.html</a></span></span></span></div><div style="font-family: Times; font-size: medium; line-height: 24px; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: medium;"><span class="Apple-style-span" style="font-size: x-small;"><a href="http://comuniquando.blogspot.com/2011/08/unaltra-originale-idea-madre.html">http://comuniquando.blogspot.com/2011/08/unaltra-originale-idea-madre.html</a></span></span></span></div><br />
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</span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;"><b>Il risultato finale di questa operazione è lo stemma che ripropongo di seguito. </b></span></span> </div><div class="separator" style="clear: both; text-align: center;"><br />
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</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;"><b>Graficamente ineccepibile,</b> tranne alcune imprecisioni in allineamenti e spazi (confuta la mia affermazione che il lavoro sarebbe stato affidato a un incapace), <b>ma oggettivamente discutibile</b>, presenta alcune caratteristiche che ritengo possano essere interessanti ai fini di un discorso di <b>comunicazione istituzionale</b>.</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: medium;">Preciso, perché è molto importante, che ad oggi venerdì 7 ottobre 2011 <b>in nessuna fonte ufficiale o ufficiosa sono citati gli autori materiali dello stemma</b>. Non sono indicati nel sito della Provincia, nell'articolo sull'<b>Unione Sarda</b> del 1 ottobre e neppure in quello de <b>La Nuova Sardegna</b> del 5 ottobre 2011. </span></span> </span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;">La mia prima impressione, di fronte allo stemma, è stata<b> <<io questo l'ho già visto>></b>, non mi sbagliavo.</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;"><b>Di seguito dimostrerò come questo lavoro è stato fatto sulla base dello stemma della Provincia di Cagliari realizzato nel 2007.</b></span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;">Lo stemma della Provincia di Cagliari è stato realizzato dai grafici <b>Stefano Asili</b> e <b>Alessandro Cortes</b>, quello della Provincia di Carbonia-Iglesias ancora non lo sappiamo, o meglio, non lo so'.</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><span class="Apple-style-span" style="font-size: medium;">Il fatto che il </span><b style="font-size: large;">Presidente della Provincia Tore Cherchi</b><span class="Apple-style-span" style="font-size: medium;"> fosse il Sindaco di Carbonia quando Stefano Asili realizzò il progetto per il </span><b style="font-size: large;">Museo del Carbone</b><span class="Apple-style-span" style="font-size: medium;">, che lo stesso Presidente sia tra i relatori, insieme ad Asili, della </span><b style="font-size: large;">Settimana Internazionale della Grafica</b></span><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" style="color: #444444;"> a Cagliari </span>(</span><a href="http://www.aiap.it/documenti/12895/270"><span class="Apple-style-span" style="color: purple; font-size: x-small;">http://www.aiap.it/documenti/12895/270</span></a><span class="Apple-style-span" style="color: #444444; font-size: medium;">), che nel </span><b style="font-size: large;"><span class="Apple-style-span" style="color: #444444;">Carbonia Landscape</span> <span class="Apple-style-span" style="color: #444444;">Machine</span></b><span class="Apple-style-span" style="color: #444444;"><span class="Apple-style-span" style="font-size: medium;"> del giugno 2011 premio del paesaggio del Consiglio d'Europa 2011 si segnala la presenza dello stesso Asili tra gli interventi e di Tore Cherchi tra i relatori e che ancor prima, nel dicembre del 2009, troviamo gli stessi nomi nel convegno </span><b style="font-size: large;">Comunicare l'Arte</b></span><span class="Apple-style-span" style="font-size: medium;"> <span class="Apple-style-span" style="color: #444444;">(</span></span><a href="http://www.comune.carbonia.ci.it/urbiportal/content/it_IT/910.html"><span class="Apple-style-span" style="color: purple; font-size: x-small;">http://www.comune.carbonia.ci.it/urbiportal/content/it_IT/910.html</span></a><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" style="color: #444444;">) qualche dubbio lo elimina.</span></span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;">Nel caso gli autori non fossero loro... allora si tratterebbe di una clamorosa copiatura.</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><br />
</div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;">Lasciamo le <b>polemiche politiche</b> e torniamo all'analisi dello stemma che, come dicevamo, presenta numerosi elementi ripresi da quello della Provincia di Cagliari.</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;"><br />
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<span class="Apple-style-span" style="font-family: 'Times New Roman', serif; font-size: medium;"><span class="Apple-style-span" style="color: #444444;"><b>G</b></span></span><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif; font-size: medium;"><b>li elementi identici sono</b>:</span></div><div style="line-height: 150%; margin-bottom: 0cm;"><br />
</div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;">1 - Fronde</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;">2 - Corona e nastro tricolore</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;">3 - Forma dello scudo</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;">4 - Quattro mori</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: medium;">Una piccola variante è presente nella corona, <b>unico elemento originale la Dea Madre</b>. </span></span> </span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;"><b>1 - Fronde</b></span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;">Le fronde di quercia e di alloro <b>sono evidentemente</b> quelle realizzate per la Provincia di Cagliari a cui è stata fatta solo <b>qualche piccola modifica</b>. Sappiamo che disegnare questi elementi è faticoso e richiede molto tempo, tanto vale riutilizzare un lavoro già pronto.</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;">Per ragioni incomprensibili <b>il verde pubblico del sulcis</b> è meno rigoglioso rispetto a quello della Provincia di Cagliari. Probabilmente, sapendo che il sulcis è una zona a rischio di desertificazione, l'amministrazione pubblica ha voluto portarsi avanti con il lavoro evitando di apportare <b>restyling sullo stemma </b>quando i cammelli saranno più comuni di pecore e capre.</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;"><br />
</span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcvU7eHTWYTj3_J0yfMRbNKGFSrKZH-cGhR3NofiO-erlpxcSVA1WH1sPYs-upGXN6wMxdunhx_IPxqR3QH0dcHex0g_Rlt3hHKjPRbgoIV4hpQIXx54QFqRYS-V0CtFlV6u6teGcyfog7/s1600/Foglie.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="306" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcvU7eHTWYTj3_J0yfMRbNKGFSrKZH-cGhR3NofiO-erlpxcSVA1WH1sPYs-upGXN6wMxdunhx_IPxqR3QH0dcHex0g_Rlt3hHKjPRbgoIV4hpQIXx54QFqRYS-V0CtFlV6u6teGcyfog7/s400/Foglie.jpg" width="400" /></a></div><div style="line-height: 150%; margin-bottom: 0cm;"><br />
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</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif; font-size: x-small;"><i>Le fronde a confronto.</i></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: medium;"><br />
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<span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;"><b>L'unica differenza</b>, da un punto di vista grafico, è nel posizionamento della ghianda e dell'oliva che nella versione sulcitana sono esterne rispetto alla foglia.</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: medium;">Le fronde realizzate, da un punto di vista grafico, a regola d'arte n<b>on rispettano le regole dettate dall'araldica.</b> Queste regole prevedono, in base all'art. 95 del R.D. del 7 giugno 1943, n. 652 che <i>“...racchiudente due rami, uno d'alloro ed uno di quercia al naturale, uscenti dalla corona, decussati e ricadenti all'infuori”</i>... qui escono ma <b>non "decussano" e non ricadono. </b></span></span> </span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;">A questo punto sorge spontaneo<b> chiedersi se sia giusto o meno</b> seguire alla lettera le regole araldiche o <b>"interpretarle"</b> in modo soggettivo e più attuale. Altri hanno affrontato in maniera esaustiva questo argomento, chi è interessato può procurarsi facilmente il libro <b>Disegnare le città </b>Lcd edizioni.</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;">Personalmente ritengo, nel momento in cui si sceglie di fare un simbolo araldico, che dove è possibile tali regole vadano seguite.</span></span></div><div align="RIGHT" style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif; font-size: medium;"><br />
</span></div><div style="line-height: 150%; margin-bottom: 0cm; text-align: left;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif; font-size: medium;"><span class="Apple-style-span" style="color: #444444;"><b>Per questo ritengo che le fronde siano sbagliate</b>, siamo d'accordo che farle decussate poteva creare problemi di leggibilità sui moderni supporti, ma<b> farle ricadenti era possibile</b>. Quindi bisognava realizzarle in questo modo come del resto era già stato fatto per le fronde dello <b>stemma della Provincia di Cagliari</b>.</span></span></div><div style="line-height: 150%; margin-bottom: 0cm; text-align: left;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif; font-size: medium;"><span class="Apple-style-span" style="color: #444444;">Il tentativo di differenziare le due fronde, tra l'altro non riuscito, ha portato all'errore nella coerenza araldica delle stesse.</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;"><b>2 - Corona</b></span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;">La <b>Corona di Provincia</b> è differente ma ci accorgiamo che i quadratini che rappresentano in forma di segno i gioielli incastonati nella corona stessa <b>sono sempre in numero di cinque</b>, cambia solo l'inclinazione. Nella <b>Corona Sulcitana</b> (1) sono ruotati di 45° rispetto a quelli della<b> Corona Cagliaritana</b> (2).</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;">Il <b>nastro tricolore</b> è invece identico come dimostra l'accostamento nell'immagine che vi propongo di seguito (vedi punto 3).</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;"><br />
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</div><div style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif; font-size: x-small;"><i>Le Corone a confronto.</i></span> </div><div style="line-height: 150%; margin-bottom: 0cm;"><br />
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<span class="Apple-style-span" style="font-family: 'Times New Roman', serif; font-size: medium;"><b><span class="Apple-style-span" style="color: #444444;">3 - Scudo</span></b></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: medium;"><span class="Apple-style-span" style="color: #444444;">La forma dello scudo, come richiesto dall'araldica civica italiana (salvo eccezioni) è del tipo denominato <b>sannitico</b>. Come si dimostra nel confronto (1 Cagliari e 2 Carbonia Iglesias),<b> esaminando la bordura</b> si nota che c'è solo una leggerissima differenza nelle curve, del tutto ininfluente in termini di impatto ottico e di difficoltà di realizzazione. Appare chiaro l'utilizzo, nella forma del <b>copia e incolla</b>, dello stesso tracciato digitale. <b>Non ritengo che questa procedura sia sbagliata,</b> mi limito ad evidenziarla.</span></span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: medium;"><span class="Apple-style-span" style="color: #444444;"><br />
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<span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif; font-size: medium;"><b>4 - I quattro mori</b></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;">Il quarto elemento identico è quello dei quattro mori. Ora <b>l'autore mi deve spiegare</b> perché a Cagliari <b>va di moda il capello riccio</b> mentre nel sulcis siamo tutti a <i><b>conche genugu</b></i> (colorita espressione sarda per definire gli ipotricotici). Infatti il <b>moro cagliaritano</b> (1) sfoggia <b>un'invidiabile permanente</b> mentre il <b>moro sulcitano</b> (2) è completamente calvo non sappiamo se per necessità o vezzo.</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;"><br />
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<span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif; font-size: medium;">Risulta evidente che <b>il moro utilizzato è sempre lo stesso,</b> malgrado la differenza nell'acconciatura e la presenza di un pezzo di fascia che sporge dalla testa nel moro sulcitano.</span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;">Da <b>un punto di vista dell'araldica</b>, sempre salve le premesse fatte prima, <b>lo stemma è comunque sbagliato</b>, vediamo il perché.</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;"><br />
</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;">Innanzitutto bisogna sapere che<b> all'interno dello scudo</b> ogni elemento viene sistemato in base <b>all'ordine gerarchico</b>. Gli <b>elementi più importanti</b> devono essere sistemati <b>in alto a sinistra e in basso a destra</b>, i meno importanti <b>in alto a destra e in basso a sinistra</b>.</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;"><br />
</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;">All'obiezione che un profano potrebbe fare su tale ordine, l'insolita posizione di dominanza dell'elemento sulla sinistra in alto e del suo corrispettivo in basso a destra, bisogna chiarire che <b>la destra e la sinistra non sono quelle dell'osservatore ma di chi, idealmente, porta lo scudo.</b></span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;">In araldica infatti <b>tutto è riferibile al guerriero che portava le insegne della sua casata</b>. </span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: medium;"><br />
</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;">Quando lo scudo, come nel caso della Provincia, <b>è diviso in due parti uguali</b> da una <b>linea longitudinale </b>viene definito <b>scudo partito</b> o diviso in palo. Se fosse diviso da una <b>linea verticale</b> allora avremmo uno <b>scudo troncato</b> o diviso in fascia. Se avesse presentato tutti e due i tagli avremmo avuto uno <b>scudo inquadrato</b>.</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: medium;">Queste divisioni prendono il nome di <b>colpi guerrieri</b> e rimandano ai colpi di spada che i cavalieri sferravano con le due mani giunte per imprimere maggior forza. </span></span> </span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;">Quindi, riferendoci all'araldica, <b>la parte più importante della tavola di aspettazione è proprio quella sinistra</b> che dovrebbe essere occupata dall'elemento più importante tra quelli scelti per comporre lo stemma della Provincia di Carboni-Iglesias. Il <b>simbolo</b> dei quattro mori, <b>identificando la Regione Sardegna</b>, assume un valore più alto rispetto al segno della Provincia. Ecco perché i quattro mori dovrebbero stare nella parte sinistra e <b>la Dea Madre in quella destra</b>.</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;"><b>Correttamente</b> questa impostazione è presente nello <b>stemma della Provincia di Cagliari</b> anche perché, in questo caso, si è trattato di un restyling di uno stemma già esistente.</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: medium;"><br />
</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;">Anche <b>l'uso del colore</b> è regolato dall'araldica e ognuno ha dei precisi significati simbolici. Il colore scelto come sfondo della porzione di scudo destinato a contenere l'elemento Dea madre <b>è l'azzurro</b>. Come riportato dal quotidiano <b>La Nuova Sardegna</b> del 5 ottobre 2011, l'assessore al turismo della Provincia <b>Marinella Grosso</b> motiva la scelta dell'azzurro come <i>colore caratteristico dei costumi tradizionali del territorio</i>. Se il <b>criterio</b> di scelta è stato questo direi che è fin troppo <b>troppo banale</b>, l'azzurro è a tutti gli effetti un colore universale. Diciamo che in questo caso si è trovato prima il colore e poi si è trovata una motivazione.</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;">Secondo l'araldica <b>l'azzurro identifica</b>, più coerentemente, <b>il cielo ed il mare</b> e a livello simbolico trasmette <b>devozione, fedeltà, ricchezza</b>. Se nella Provincia di Carbonia Iglesias siamo notoriamente fedeli e devoti non mi risulta che siamo pure ricchi visto che anche le risorse per il nostro stemma vengono dirottate oltre Provincia.</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><br />
</div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;"><b>L'unico elemento di novità è rappresentato dalla famosa Dea Madre. </b>Parliamoci chiaro e tondo... vista la pessima base di partenza scelta dal già citato trium<i>vintage</i>rato <b>non ci si poteva aspettare molto neanche da grafici di indubbio valore</b> come lo sono i probabili autori dello stemma.</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;">Di ben altro livello il segno Dea madre che<b> Gavino Sanna</b> aveva realizzato per la <b>Regione Sardegna.</b></span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;"><b><br />
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</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;"><b>Il vero problema però riguarda il messaggio veicolato dalla figura stilizzata.</b></span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;">Il <b>concetto di Dea Madre,</b> nelle parole del <b>Presidente della Provincia Tore Cherchi</b>, come riportato nel già citato articolo su La Nuova Sardegna, ha un significato <i>"straordinariamente attuale, riferito alla terra, alle sue risorse, ai valori attuali e al ruolo della donna nella società attuale"</i>.</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: medium;"><span class="Apple-style-span" style="color: #444444;">Se analizziamo la figura possiamo invece affermare che <b>questo significato non è minimamente trasmesso. </b>Anzi,<b> l'atteggiamento di chiusura </b>espresso dalle braccia conserte e addirittura fuse in un unico tratto, <b>trasmette piuttosto indifferenza e inoperosità</b>. Ricordiamo che un "simbolo" non nasce per volontà del proponente ma lo diventa per attribuzione. Ecco che la Dea madre <b>in questo contesto storico e in questa forma grafica</b> potrebbe diventare il simbolo della rassegnazione del disoccupato e dell'indifferenza dell'amministrazione pubblica verso un territorio che paga, come pochi altri, la crisi economica e occupazionale dei nostri giorni.</span></span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;">Come ormai sappiamo o<b>gni elemento di un marchio o di uno stemma</b> deve essere inserito in un contesto e rapportato con gli altri elementi che compongono la rappresentazione grafica. Quindi un elemento <b>deve funzionare</b> sia singolarmente che in comunione con gli altri. Se uno di questi scricchiola crolla tutto l'impianto.</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;"><b>Questo impianto crolla e vi dimostro il perché.</b></span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><br />
</div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;">Torniamo all'analisi grafica. <b>La figura è chiaramente androgina,</b> presenta elementi sia maschili che femminili che confondono e sconcertano l'osservatore.</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;">La parte superiore presenta un busto<b> evidentemente maschile </b>con spalle larghe e una certa <b>presunzione</b> <b>alla "berrina"</b> espressa graficamente dalla linea obliqua che dovrebbe rappresentare gli occhi ma somiglia di più a una <b><i>berritta</i> </b>inclinata sul capo.</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;"><br />
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<span class="Apple-style-span" style="font-family: 'Times New Roman', serif; font-size: medium;"><span class="Apple-style-span" style="color: #444444;">La parte inferiore della Dea madre è <b>decisamente femminile</b> ed esprime una sensualità provocante e più in linea con un <b>bunga-bunga party</b> piuttosto che ad un contesto istituzionale ufficiale. La <b>taglia</b> di questa Dea Madre dei giorni nostri non poteva che essere una <b>42</b> in "linea" con le tendenze <i>anoressicizzanti</i> degli odierni canoni di bellezza</span>.</span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif; font-size: medium;"><br />
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<span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif; font-size: medium;">Ribadiamo che la figura di partenza era sbagliata a <i>priori</i> e a <i>fortiori</i> lo è anche anche adesso.</span></div><div style="line-height: 150%; margin-bottom: 0cm;"><br />
</div><div style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: medium;">La <b>figura della Dea Madre</b> che abbiamo visto <b>non comunica minimamente</b> quelle che erano le idee iniziali dei proponenti, ma trasmette altre informazioni. </span></span> </span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;"><br />
</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;"><b>Che io sia cattivo nei miei giudizi lo sapete già, ma vi darò modo di poterlo affermare con più forza.</b></span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: medium;">A me, <b>la figura stilizzata della Dea Madr</b>e, più che un simbolo unificante </span></span><span style="font-family: 'Times New Roman', serif;"><span style="font-size: medium;"><b>mi ricorda una prostituta in attesa di clienti in una strada di periferia.</b></span></span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif; font-size: medium;"><span class="Apple-style-span" style="color: #444444;">Gli elementi ci sono tutti:</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;">- la <b>posizione d'attesa</b>, tra rassegnazione e indifferenza</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;">- il blu che ricorda la notte</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;">- il giallo della figura<b> illuminata da un palo della luce</b></span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;">- le fronde suggeriscono <b>una via periferica</b> e ombrosa</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;">- ci sono pure <b>i clienti... </b>quattro avventori che </span></span><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;"><b>sbavano pregustando piaceri proibiti. </b>Gli avventori, evidentemente extracomunitari, hanno accostato la loro <b>Mini Cooper</b> al bordo della strada (linee gialle parcheggi riservati), e due davanti e due sistemati nei sedili posteriori, <b>sono alla caccia di un ribasso sulle tariffe.</b></span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;"><b><br />
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<span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif; font-size: x-small;"><i>L'auto usata per abbordare la professionista del piacere.</i></span><br />
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<span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif; font-size: medium;"><b>La mia è chiaramente una provocazione che però poggia su solide basi. </b>Ecco perché <b>non basta </b>essere luminari di storia, di archeologia o di fisica, matematica o geologia. Per identificare un elemento che possa un giorno diventare un simbolo <b>ci vuole un esperto di comunicazione</b>. E ci vuole prima per aiutare a costruire un progetto serio e non dopo a criticare un lavoro già fatto. Forse era meglio affidare ai grafici che hanno realizzato lo stemma anche la ricerca degli elementi simbolici.</span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;"><br />
</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;"><b>Ora sono ansioso di scoprire chi sono gli altri esperti di riconosciuto valore artistico che hanno partecipato alla gara tutta interna e misteriosa della Provinc</b>ia, voglio vedere i loro lavori e poter giudicare, per diletto personale e professionale, se sono migliori o peggiori di quello vincente.</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;">Voglio sapere i loro nomi e i criteri per i quali sono stati scelti.</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;">Voglio sapere quanto sono stati retribuiti, se è vero che il primo bando prevedeva un compenso di <b>ben 1.000 euro</b>.</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;"><br />
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<span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif; font-size: medium;">Voglio vedere se ci sono... perché francamente sono stufo.</span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: medium;"><br />
</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: medium;"><b>Sono stufo di entrare negli enti pubblici con un progetto ed uscire con un calcio in culo. </b></span></span><b><span style="font-family: 'Times New Roman', serif;"><span style="font-size: medium;">Sono stufo di vedere chi entra </span></span><span class="Apple-style-span" style="font-family: 'Times New Roman', serif; font-size: medium;">negli enti pubblici</span><span class="Apple-style-span" style="font-family: 'Times New Roman', serif; font-size: medium; line-height: 24px;"> </span><span class="Apple-style-span" style="font-family: 'Times New Roman', serif; font-size: medium;">con un calcio in culo ed esce con un progetto.</span></b></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><br />
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</div>Unknownnoreply@blogger.com7tag:blogger.com,1999:blog-3765429551394601432.post-51164223633071325842011-09-30T11:28:00.001+02:002011-09-30T11:33:15.555+02:00Quando un cuore batte in sardo<div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;">Nel cielo plumbeo della comunicazione istituzionale sarda, <b>dove i centenari sono testimonial della promozione turistica</b>, può capitare che un fatto del tutto accidentale e non programmato (anche la comunicazione istituzionale sarda non è programmata direte voi) <b>apra un varco tra le nubi </b>gonfie di pioggia. Un varco abbastanza ampio da far filtrare qualche raggio di sole capace di far evaporare i <b>migliaia di euro provenienti dalle tasche di noi sardi </b>e gettati al vento in una pubblicità che non ha prodotto risultati se non quello di aumentare il fatturato dell'agenzia, naturalmente milanese, che l'ha curata.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span> </div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;">Grazie a un amico, ho scoperto che a sette ore di aereo dall'Italia c'è un'isola lontana, lontana... <b>l'isola di Sal. </b>Un'isola dove la gente ha poco, molto poco in confronto al nostro stile di vita anche ai tempi della crisi, ma a cui non manca mai il sorriso e dove è facile sentirsi dire <b><<manera, no stress... sei a Capo Verde>></b> il che vuol dire <<ciao amico, i tuoi problemi lasciateli alle spalle ora sei tra amici>> (poi scoprono che sei italiano e ti dicono <<Italiano, Berlusconi>> e giù a ridere).</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><a href="http://manera.f-onekites.com/">http://manera.f-onekites.com/</a></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span> </div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;">Tra i testimonial di queste isole sperdute nell'oceano atlantico c'è <b>Mitu Monteiro</b> un ragazzo che un bel giorno è diventato campione del mondo di kite, un campione autentico che porta in giro per il mondo la sua bandiera e con essa tutta una Nazione.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><a href="http://www.mitumonteiro.biz/">www.mitumonteiro.biz</a></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span> </div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;">Oggi <b>Sal è una delle mete più frequentate dai surfisti</b> che da tutto il mondo accorrono per navigare in quelle acque meravigliose ma che non reggono di certo il confronto con un mare che conosciamo bene, il nostro.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;">Dicevamo di Mitu, se andate a Sal lo troverete nella sua scuola sulla spiaggia di casa a far lezione ai principianti senza mai perdere la pazienza e ancor meno il sorriso.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"> </span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;">Tra questi principianti c'era questo ragazzino talentuoso, un certo <b>Airton</b>, che ho spesso incontrato nelle mie uscite in un'altra isola, la <b>Sardegna</b>.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;">Perché il diciasettenne <b>Airton Cozzolino Lopes è un sardo d'adozione</b>. Il suo legame con la nostra isola è talmente forte da farlo sentire più sardo di chi in Sardegna ci è nato e magari, <b>dopo tre mesi a Milano, ha già preso l'accento meneghino</b> e quando torna a casa parla di "orgoglio sardo" ( a mio avviso è la locuzione più stupida mai inventata e che implica sempre delle solenni fregature).</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span> </div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;">Dicevamo di un Airton talmente sardo che nel suo profilo di <b>Facebook</b> come città natale ha inserito <b>Chia</b>. Questo ragazzino senza chiedere niente a nessuno, senza pretese e forse anche senza volerlo<b> ci ha fatto un regalo enorme.</b></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span> </div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgE5bnWTb7SdW1_su8EiOs39NHW1JMY9wNYYmJuffL7gwm_pZC3K7S7NIIiuoMFFi2fXHRcMJkcnbxhg_bvWmlkhjyYy4igFqj3_X8OzU_DX8KZ0jzh8CgUdqv6sTza2L3LlNSoPMa4scMe/s1600/297464_2008914024289_1286856353_31742041_1344552827_n.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgE5bnWTb7SdW1_su8EiOs39NHW1JMY9wNYYmJuffL7gwm_pZC3K7S7NIIiuoMFFi2fXHRcMJkcnbxhg_bvWmlkhjyYy4igFqj3_X8OzU_DX8KZ0jzh8CgUdqv6sTza2L3LlNSoPMa4scMe/s320/297464_2008914024289_1286856353_31742041_1344552827_n.jpg" width="213" /></a></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif; font-size: x-small;"><i>Airton Cozzolino Lopes.</i></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><br />
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</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;">Nella tappa della <b>coppa del mondo di kitesurf</b> che si è svolta alle isole <b>Mauritius</b>, da debuttante, si è conquistato un posto nella finalissima e si è trovato contro il suo grande maestro <b>Mitu Monteiro</b>.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;">Spesso capita nei sogni, più raramente nella realtà, che l'allievo superi il maestro alla sua prima gara internazionale ma così è stato. Ed ecco Airton vincere la prima gara in quel campionato mondiale che fino a ieri per lui era appunto solo un bel sogno.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;">Ma <b>il potenziale comunicativo</b> di questo ragazzo lo abbiamo visto nello <i>streaming</i> delle premiazioni quando, tra la bandiera<b> brasiliana</b> del terzo classificato e quella <b>capoverdiana</b> del secondo, come per magia <b>è apparsa la bandiera con </b></span></span><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><b>i quattro mori</b></span><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><b>.</b> </span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><b>Io mi sono emozionato e ti ringrazio Airton, </b></span><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><b>capoverdiano con un cuore tutto sardo.</b></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVXLIex2yZYlMaJ7snF0Dl8KlwLkOFUseqNGOC0tJkQoBqd-RPIOh9TKrRnVqNDNOQOEKW9l_XNXXD89RDWfodQyiTWsqMePwpRuvzKzxjJGc7SKQMzIrd0aU2pkwLJroHHYD3ikLnRkRF/s1600/317256_10150302494365885_114626690884_8023494_1605973076_n.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVXLIex2yZYlMaJ7snF0Dl8KlwLkOFUseqNGOC0tJkQoBqd-RPIOh9TKrRnVqNDNOQOEKW9l_XNXXD89RDWfodQyiTWsqMePwpRuvzKzxjJGc7SKQMzIrd0aU2pkwLJroHHYD3ikLnRkRF/s400/317256_10150302494365885_114626690884_8023494_1605973076_n.jpg" width="400" /></a></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: x-small;"><i>La premiazione.</i></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: x-small;"><i><br />
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</i></span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgftZCc3BJ1x24Z6WrKmgFh9_7YSDIMWg9y7qZDCC1P6oF3jNxAM4KfZlOUWYOqLe8k_CpS-8Gl_8yIxc01xu-t7Ux-kydY0Agn5oYTdxPd3NL7LG5Y2NiE9WMslmOV5EygAPVCkhyphenhyphenccXsE/s1600/308632_2228826933401_1629686397_2187943_416495937_n.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="297" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgftZCc3BJ1x24Z6WrKmgFh9_7YSDIMWg9y7qZDCC1P6oF3jNxAM4KfZlOUWYOqLe8k_CpS-8Gl_8yIxc01xu-t7Ux-kydY0Agn5oYTdxPd3NL7LG5Y2NiE9WMslmOV5EygAPVCkhyphenhyphenccXsE/s400/308632_2228826933401_1629686397_2187943_416495937_n.jpg" width="400" /></a></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: x-small;"><i><span class="Apple-style-span" style="font-style: normal;"><i>L'articolo dedicato alla vittoria.</i></span></i></span></span></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3765429551394601432.post-5551112506387992522011-09-26T19:11:00.001+02:002011-09-27T11:22:15.822+02:00Domande e Risposte 2- La vendetta.<div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><i><span class="Apple-style-span" style="color: #3d85c6;">Una email ricevuta da </span><b><span class="Apple-style-span" style="color: #3d85c6;">Chicco Gallus</span></b><span class="Apple-style-span" style="color: #3d85c6;"> mi informa che ho perso il </span><b><span class="Apple-style-span" style="color: #3d85c6;">Domande & Risposte 2</span></b><span class="Apple-style-span" style="color: #3d85c6;"> uscito su </span><b><span class="Apple-style-span" style="color: #3d85c6;">Unione sarda</span></b><span class="Apple-style-span" style="color: #3d85c6;"> e </span><b><span class="Apple-style-span" style="color: #3d85c6;">Nuova Sardegna</span></b><span class="Apple-style-span" style="color: #3d85c6;">. Contestualmente era già uscito il </span><b><span class="Apple-style-span" style="color: #3d85c6;">Domande e Risposte 1 di Marcello Fois</span></b><span class="Apple-style-span" style="color: #3d85c6;"> in risposta alla prima campagna regionale.</span></i></span><br />
<span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><i><span class="Apple-style-span" style="color: #3d85c6;">Questo per avere una giusta successione degli eventi. A questo punto il <b>Domande e Risposte 2 </b>è stato scritto in risposta alla seconda uscita della campagna regionale e non alla prima come avevo erroneamente ritenuto. Dal mio punto di vista poco cambia perché qui si analizza il </span><b><span class="Apple-style-span" style="color: #3d85c6;">contenitore</span></b><span class="Apple-style-span" style="color: #3d85c6;"> e non il </span><b><span class="Apple-style-span" style="color: #3d85c6;">contenuto</span></b><span class="Apple-style-span" style="color: #3d85c6;"> e l'efficacia del messaggio così come è stato concepito dai proponenti.</span></i></span><br />
<span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><i><span class="Apple-style-span" style="color: #3d85c6;">Chicco mi informa inoltre, ma questo lo sapevo già, che </span><b><span class="Apple-style-span" style="color: #3d85c6;">Michela Murgia </span></b><span class="Apple-style-span" style="color: #3d85c6;">ha analizzato l'annuncio dal punto di vista della comunicazione (ricordo che in Italia tutti possono parlare di comunicazione pubblicitaria) <b>ma, diversamente da me, ritenendo degno di nota e addirittura furbesco il contenuto.</b></span></i></span><br />
<span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><i><span class="Apple-style-span" style="color: #3d85c6;"><b></b>Io non ho analizzato il contenuto perché un testo che inizia con una <b>domanda con presupposto</b> non merita ulteriore approfondimento. Il pubblico di oggi (per pubblico intendo quei pochi che hanno avuto la voglia e lo stomaco di leggere la pagina pubblicitaria), abituato a trasmissioni come <b>Ballarò</b>, <b>Annozero</b> e programmi simili ha ormai sviluppato gli anticorpi necessari per contrastare la <b>propaganda politica di bassissimo livello</b> e iniziare un testo con una domanda retorica significa </span></i></span><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><i><span class="Apple-style-span" style="color: #3d85c6;">posizionarsi </span></i></span><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><i><span class="Apple-style-span" style="color: #3d85c6;">immediatamente negli <b>strati più infimi della comunicazione politica. </b></span></i></span><br />
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<span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><i><span class="Apple-style-span" style="color: #3d85c6;">Qui trovate tutto il Gallus:</span></i></span><br />
<span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><i><span class="Apple-style-span" style="color: #3d85c6;">http://www.sardegna24.net/dialoghi/chicco-gallus/sognando-il-turista-felice-1.21814</span></i></span><br />
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<span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><i><span class="Apple-style-span" style="color: #3d85c6;">Qui trovate l'articolo di Michela Murgia</span></i></span><br />
<span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #3d85c6;">http://www.sardegna24.net/dialoghi/michela-murgia/anatomia-di-un-inganno-1.2212</span></span><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #3d85c6;">1</span></span><br />
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<span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;">Mentre sfogliavo il quotidiano<b> Sardegna 24 </b>(domenica 25 settembre 2011), mollemente adagiato in una sdraio sulla spiaggia, mi sono imbattuto, a<b> pagina 9</b>, nell'ennesimo annuncio della Regione Sardegna <b>Domande&Risposte 2</b>.</span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;"><br />
</span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;">Stavo per rimandarne la lettura a un momento meno piacevole di quell'ambientazione ancora estiva quando, in qualche sinapsi insabbiata dal tepore pomeridiano, è suonato un campanello d'allarme.</span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;"><br />
</span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;">Mi son detto, che ci fa l'annuncio <b>Domande & Risposte 2</b> nel <b>Sardegna 24</b>?</span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;">Perché non c'era nell'<b>Unione Sarda </b>che avevo già consultato?</span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;">Perché pagina intera e non doppia pagina?</span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;"><br />
</span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;">Queste le domande e, di seguito, la mia prima risposta.</span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;"><br />
</span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;"><b>Il mio egocentrismo suggeriva che i promotori della campagna, avendo letto il mio precedente post, avessero apportato qualche modifica. </b>Con buona pace del mio <i>Über-Ich</i> o Super-Io, non era così.</span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;"><br />
</span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;">L'articolo era firmato da <b>Marcello Fois</b> (scrittore, commediografo e sceneggiatore) e mancava il marchio della Regione mentre era presente quello della testata giornalistica.</span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;">L'annuncio, in contrapposizione con l'attuale amministrazione regionale, è una dura presa di posizione contro il <b>piano paesaggistico della Sardegna</b>.</span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;"><br />
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</span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;">Come al solito non entro nel merito del contenuto, mi limito ad analizzare l'annuncio dal punto di vista della comunicazione.</span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;"><br />
</span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;"><b>Finalmente un po' di pepe!</b> Che bello vedere che si mette da parte quello stucchevole buonismo e <i>lassaiz-faire</i> che ha contraddistinto le ultime campagne di comunicazione politica, perché di comunicazione politica stiamo parlando (vi ricordate la<b> geniale strategia del PD </b>che non nominava mai <b>Berlusconi</b> credendo che la disconferma fosse la via per raggiungere il successo in campo elettorale? Il motto era: se chiudiamo gli occhi sparisce l'uomo nero). </span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;"><br />
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</span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;"><i>L'annuncio in esame.</i></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;"><br />
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</span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;">L'annuncio, a pagina intera, presenta un titolo a tutta pagina <b>Domande e Risposte 2</b>. Graficamente è impostato sull base dell'annuncio proposto dalla Regione ma, essendo più piccolo nel formato, risulta molto più leggibile. Non del tutto però,<b> il testo risulta infatti troppo fitto e privo dei riferimenti visivi </b>necessari per agevolare la lettura quando le righe di testo sono molto lunghe.</span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;"><br />
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</span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;"><i>Gli annunci a confronto.</i></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;"><br />
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</span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;">Gli elementi più leggibili rimangono infatti i due soli grassetti <b>Domanda</b> e <b>Risposta</b> a cui ci aggrappiamo disperatamente ogni volta che perdiamo il filo della lettura.</span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;"><br />
</span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;">Il problema di questa impostazione <b>è dato dalla somiglianza con il vero annuncio</b> proposto dalla Regione, io stesso avendolo identificato come tale ero portato a trascurarlo.</span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;">Abbiamo già parlato della <b>pigrizia cognitiva</b> che contraddistingue l'essere umano, figurarsi la domenica e per di più in spiaggia. Il mio povero cervello, provato da sabbia e mare, ha reagito secondo <b>l'euristica della rappresentatività</b> (quel fenomeno che ci permette di attribuire caratteristiche simili a oggetti simili e facendoci prendere delle cantonate pazzesche) che permette il risparmio di preziose energie cognitive da destinarsi, nel mio caso, all'ascolto della radiocronaca di <b>Cagliari-Udinese</b>.</span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;"><br />
</span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;">Quindi le cose troppo simili, per forma, per colore, per impostazione vengono catalogate come facenti parte di qualcosa di conosciuto e che quindi non merita ulteriori approfondimenti. Abbiamo già fatto l'esempio del famoso adesivo rosso e quadrato con scritto in nero <b>Meglio Soru</b>. I geniali avversari politici avevano pensato di contrastare lo slogan producendo una versione dell'adesivo quadrata, rossa e con la scritta nera<b> Peggio Soru </b>da attaccare a pioggia, come già avevano fatto i soriani, per strade e città. Sfortunatamente per loro, dal momento che l'adesivo era ormai nella memoria di tutti, nessuno si prendeva la briga di leggere un contenuto che essendo troppo simile all'originale, non veniva percepito come nuovo.<b> Involontariamente si faceva il gioco dell'avversario.</b></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;"><b><br />
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</i></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;"><i>http://comuniquando.blogspot.com/2011/05/per-la-competizione-elettorale-per.html</i></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;"><br />
</span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;">Ma l'<b>attacco al Governo regionale</b> era iniziato qualche pagina prima esattamente a <b>pagina 7</b>. L'articolo in questione è sicuramente vittima di una mazzina* dello stesso<b> Ugo Capellacci</b> che ha avuto effetto immediato.</span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;"><br />
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</span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;"><i>Ugo Capellacci "tira" la mazzina.</i></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;"><br />
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</span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;">Nell'articolo citato, in cui si paventa un luculliano pranzo a base di aragoste, manca il finale.</span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;">La maledizione di <b>Tutan-Kapellacci</b> si abbatte sul giornale e causa della troncatura delle ultime righe l'articolo** che si spegne in maniera ingloriosa lasciando nel lettore l'amaro in bocca per il finale mancato e l'acquolina per un pranzo a base di prelibati crostacei di cui, siamo sicuri, <b>anche noi abbiamo contribuito a pagare il conto e l'eventuale mancia.</b></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;"><b><br />
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</b></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;"><i>Il testo dell'articolo esce fuori gabbia (evidenziata in rosso).</i> </span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;"><i><br />
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</i></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;"><i>L'articolo si fonde con la fotografia più in basso.</i></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;"><i><br />
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</i></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;"><i>Tutan-Kapellacci se la ride alla faccia dei sardi.</i></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;"><i><br />
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</i></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;"><i>*In lingua sarda, la cosidetta "mazzina", è un metodo usato dalle fattucchiere per far del male a distanza ad altre persone (da Contusu.it).</i></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;"><br />
</span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;"><i>** <b>Anche nella versione web manca il finale...</b> se nella versione cartacea si intravede una riga che si confonde con l'immagine nell'articolo sul portale del giornale la frase si interrompe senza punto. O il giornalista si è dimenticato una parte dell'articolo oppure, mancando il punto fermo, l'articolo si esaurisce in modo alquanto insolito e poco chiaro. La terza ipotesi, la più accreditata, è che le "mazzine" funzionano egregiamente anche sul web.</i></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Times, 'Times New Roman', serif;"><i>http://www.sardegna24.net/regione/cappellacci-e-la-congiura-dell-aragosta-1.25565</i></span><br />
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</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;">La reazione immediata è stata di legittima curiosità e ho cercato di tuffarmi, in attesa dei tuffi più freschi che sarebbero arrivati di lì a poco, nella lettura dell'annuncio.</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Dopo poche righe ho desistito prendendo atto <b>dell'impossibilità di procedere con la lettura...</b> per com'è stato realizzato l'annuncio è infatti illegibile. </span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;">La seconda reazione è stata quella di constatare che ormai si copia senza vergogna e nel copiare, almeno in Sardegna, non c'è divisione politica. Allora mi sono chiesto, possibile che si utilizzi ancora dopo tanti anni la fortunata impostazione grafica ideata da <b>Gavino Sanna</b> e che ha accompagnato alla vittoria <b>Renato Soru</b> alle elezioni <b>Regionali del 2004</b>? </span></span> </span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Mi sembrava veramente troppo... amareggiato chiudevo il giornale e andavo al mare dimenticando l'Unzione Sarda sul tavolino del bar. Nemmeno mezz'ora dopo, nuotando nelle nostre <i>chiare, fresche et dolci acque dove le mie belle membra avevo posato</i>, il gusto dell'amaro (e del caffé) aveva lasciato il posto a quel <b>sapore di sale</b> che <b>Gino Paoli</b> ha reso immortale.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Vengo a sapere in seguito, attreverso articoli postati su <b>Facebook</b> da<b> Sardegna Quotidiano</b> e <b>Sardegna 24</b> (quei quotidiani sardi che non hanno avuto l'onore di ospitare la comunicazione istituzionale della Sardegna essendo, almeno nel secondo caso, molto vicini a quel noto cattivone di Renato Soru) che questa comunicazione è curata direttamente da <b>Gavino Sanna</b></span></span><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><b>Resto di stucco è un barbatrucco.</b></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><b><br />
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</b></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: x-small;"><i>Barbagavino con in mano il suo vino.</i></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
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</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Quindi <b>non è copiata ma è riciclata</b> e come sappiamo si riciclano, di norma, o la spazzatura o le cose vecchie. Scegliete voi cosa riciclare.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;">Che beffa per il buon Soru che vede una comunicazione che era stata cucita su misura per lui indossata dal suo accerrimo rivale, perché non ci sono dubbi che questi annunci abbiano una valenza politica che va al di là della pura informazione istituzione-cittadino. </span></span> </span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Riassumendo,<b> la stessa impostazione grafica</b> è stata utilizzata per fini differenti da <b>Renato Soru</b>, <b>dall'IRS</b> e da <b>Ugo Capellacci</b>. Se non è riciclaggio questo... a questo punto proporrei un contenitore differenziato in ogni famiglia dove buttare gli annunci pubblicitari che saranno riutilizzabili in una prossima campagna elettorale o istituzionale.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidaNvcFQHSVf8dEtu6QPYes6Ln3aAS4mQzZna1XEsjrEsSs-tJDcrN3BK-mzez85Q1xWKmxYGy16TNPm4dN47jeMPOfPQsZ9Q_OH_JT6cb2uX6atwHpeqmWGU4gt0qTA3G8jKho0UjeNWc/s1600/Somiglianze.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="192" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidaNvcFQHSVf8dEtu6QPYes6Ln3aAS4mQzZna1XEsjrEsSs-tJDcrN3BK-mzez85Q1xWKmxYGy16TNPm4dN47jeMPOfPQsZ9Q_OH_JT6cb2uX6atwHpeqmWGU4gt0qTA3G8jKho0UjeNWc/s400/Somiglianze.jpg" width="400" /></a></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif; font-size: x-small;"><i>A sinistra gli annunci realizzati per Soru nel 2004 e a destra quelli per la Regione del 2011. Il font e l'impostazione grafica sono uguali. La gabbia del testo, più stretta, negli annunci del 2004 rendeva più agevole la lettura del testo.</i></span> </span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
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</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif; font-size: x-small;"><i>Evidenziato in giallo lo spazio tra i margini del foglio e la gabbia di testo.</i></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
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</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Prima di analizzare l'annuncio premetto che non mi occuperò dei contenuti in quanto questo tipo di analisi esula dallo scopo di questo blog. Numerosi, esaurienti e più autorevoli articoli che trattano l'argomento sono facilmente reperibili in rete, come al solito analizzerò il contenitore.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;">La prima impressione è di trovarsi di fronte a un <b>manifesto</b> inserito all'interno di un giornale. Troppo grande tutto. </span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Il titolo <b>DOMANDE&RISPOSTE</b> comprende tutte e due le pagine da un margine all'altro ed è talmente grande che per leggerlo bene bisogna avere l'accortezza di mettersi a <b>due metri dal giornale aperto</b>, se avete tra le mani una copia leggibile gratuitamente dal barbiere o al bar attenzione perché qualche avventore potrebbe soffiarvelo giudicandolo incustodito.</span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqJ2Woj759nm4tn59db0lpzbqH2apgyRliDd2fPfLwSsrTj3hiF12XNvnA9bDe2X37NWMpShjT3Vbca_0xqcn_DHTvsW59zpZh6MhL3yHvvp-3ro4C94ZURqJI6rk3gPfUjf8ZwbVApYld/s1600/Streching.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="117" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqJ2Woj759nm4tn59db0lpzbqH2apgyRliDd2fPfLwSsrTj3hiF12XNvnA9bDe2X37NWMpShjT3Vbca_0xqcn_DHTvsW59zpZh6MhL3yHvvp-3ro4C94ZURqJI6rk3gPfUjf8ZwbVApYld/s400/Streching.jpg" width="400" /></a></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: x-small;"><i>Con molto stretching e fantasia si risolvono i problemi di leggibilità dell'annuncio.</i></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><br />
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</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;">Il vero problema è che questo annuncio è <b>praticamente illegibile</b> per tre motivi:</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">1) Il <b>corpo del testo che è troppo grande</b> per consentire un'agevole lettura a distanza ravvicinata.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">2) La <b>larghezza della gabbia del testo</b> che costringe gli occhi a un lungo e faticoso percorso da sinistra verso destra e porta a sbagliare riga ogni volta che si va a capo.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">3) L'<b>allineamento giustificato</b> che crea un blocco unico senza punti di riferimento laterali.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b>Nella vastità dell'annuncio si perde anche la possibilità di ricordare i concetti e di capire a fondo il testo.</b></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Questi i problemi, gravi, di leggibilità. Il fatto che a fondo pagina ci sia un<b> numero 1</b> colorato di rosso ci porta a pensare che questo annuncio sarà riproposto con nuovi interessantissimi contenuti.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b>Avversari politici rilassatevi, questi annunci non se li legge nessuno.</b></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Tutti ricordano, ma non i promotori di questa campagna, un famosa pubblicità di<b> pennelli Cinghiale</b>.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Un omino si aggirava in bicicletta per le vie di <b>Milano</b> con un <b>enorme pennello a tracolla</b>. Fermato dal vigile si giustificava dicendo che <b>per dipingere una parete grande ci vuole un pennello grande</b>. Il "ghisa" rispondeva che <b>non ci voleva un pennello grande ma un grande pennello</b>.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Ecco, qualcuno alla Regione ha pensato di fare un <b>annuncio grande</b> e non ha incontrato nessun vigile che gli spiegasse che ci voleva un <b>grande annuncio</b>.</span></span><br />
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<span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;">Inoltre questa impostazione grafica<b> risente del peso degli anni</b> e manifesta molti problemi che non erano presenti negli annunci realizzati per Soru, fatto facilmente spiegabile dalla <b>"qualità" del grafico</b> che ha realizzato l'esecutivo di stampa (non penserete che Gavino Sanna realizzi gli annunci in prima persona).</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">La larghezza della gabbia di testo ai tempi di Soru <b>era molto stretta</b> e permetteva di aggirare il problema dovuto alla leggibilità di un testo troppo fitto senza a capi e divisioni in paragrafi (vedi foto in alto).</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Bisogna far presente che l<b>a disposizione del testo fitto e giustificato è una caratteristica del lavoro di Gavino Sanna</b> ed è molto efficace solo se viene assicurata la leggibilità.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Ricordiamo che gli a capo e la divisione in paragrafi serve appunto a facilitare il processo di lettura e di decodifica del testo. <b>Nulla di tutto questo è presente nell'annuncio preso in esame.</b></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Oggi siamo abituati a un diverso approccio al testo. <b>Internet ha imposto nuovi paradigmi</b> e noi inconsciamente ci siamo abituati a un nuovo tipo di approccio al testo scritto. L'uso di<b> grassetti</b>, </span><span style="font-size: small;"><span class="Apple-style-span" style="color: blue;"> </span><u><span class="Apple-style-span" style="color: blue;">link sottolineati</span><span class="Apple-style-span" style="color: #444444;">,</span></u><span class="Apple-style-span" style="color: #444444;"> uso di titoli e di sottotitoli sono tutti espedienti che i web master hanno inserito per agevolare la lettura di un testo nel web e trattenere i visitatori nelle proprie pagine.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Ecco perché in testi molto fitti è necessario trovare un<b> punto di pausa o di riferimento </b>per potersi fermare a riflettere e proseguire la lettura senza troppa fatica ed è per lo stesso motivo che se non li troviamo molto raramente, e<b> solo se fortemente motivati</b>, potremo proseguire e approfondire la lettura. <b>Mac Luhan</b> parlava di <b>rimediazione</b>, quel processo mediante il quale <b>ogni nuovo media contiene il media precedente</b> e di cui rappresenta l'evoluzione. Ad esempio il cinema rimedia il teatro, l'auto la carrozza e così via. Oggi abbiamo visto che<b> i vecchi media per sopravvivere devono rimediare i nuovi media</b> ed ecco ad esempio che la televisione acquisisce molti linguaggi tipici del web e li fa suoi. L'uso di bande con le ultime notizie, flash, riquadri durante un notiziario si avvicinano molto alle pagine dei portali di informazione presenti su Internet che propongono tantissime notizie sulla stessa pagina.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Il succo di questo ragionamento è che <b>bisogna adattare la comunicazione ai nuovi paradigmi</b>, se parliamo un linguaggio che non si utilizza più l'unico risultato possibile è quello di non venire capiti.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Inutile sottolineare, come già dimostrato in un precedente post, che la Regione in materia di comunicazione si stia prodigando per gettare al vento risorse economiche che provengono dalle tasche di tutti i sardi.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Ma, direte voi,<b> Gavino Sanna non è una garanzia?</b> Non è <b>il più grande pubblicitario dell'universo</b> come tu, o<b> Lorenzo Saliu</b>, hai più volte sottolineato?</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;">Rispondo affermando che anche i grandi sbagliano e in presenza di questo lavoro possiamo affermare senza tema di essere smentiti che <b>Gavino Sanna ha sbagliato</b>. Siccome <i>errare humanum est, ma perseverare autem diabolicum</i> vedremo se il sequel rivelerà la natura umana o demoniaca dell'illustre pubblicitario.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><br />
</span></span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2DeaBivU7ImlatzJ-uuykk7p06jK4HNnthnTNutkfZLo636A_QcY5y8gnANyLjHLfsffzTRs6js_ycDtCKU0o9KmwVGVdgLQ9-b879eemWlbJ5lxS6hgegZ3Z37Ggfj5NQzM4RHHfxf22/s1600/GavinoDiavolo.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="144" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2DeaBivU7ImlatzJ-uuykk7p06jK4HNnthnTNutkfZLo636A_QcY5y8gnANyLjHLfsffzTRs6js_ycDtCKU0o9KmwVGVdgLQ9-b879eemWlbJ5lxS6hgegZ3Z37Ggfj5NQzM4RHHfxf22/s320/GavinoDiavolo.jpg" width="320" /></a></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif; font-size: x-small;"><i>Diavolo e acqua santa.</i></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
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</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;">I</span><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;">o ho sempre evidenziato come la nostra regione, non solo a livello politico, sia <b>ostaggio dei vecchi saggi</b> che pontificano dall'alto della loro esperienza, esperienza che ha portato ai risultati che vediamo tutti i giorni nei giornali e nei vari media d'informazione, in quella che i più identificano come sostanza maleodorante, di varia consistenza e risultato di un processo di digestione.</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Ho sempre sostenuto che <b>gli anziani sono i più resistenti al cambiamento</b> in quanto tendono a guardare quello che hanno fatto rispetto a quello che potrebbero fare. Possiamo fare l'esempio di un trasferimento in un'altra città, magari all'estero, per un settantenne come mio padre sarebbe una tragedia per un quarantenne come me un'opportunità.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b>Noi abbiamo bisogno di opportunità e viviamo nella tragedia.</b></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Mi sembra molto adatto il testo di una canzone di Jovanotti che si intitola <b>"Quando sarò vecchio</b>" e che riassume, molto meglio di quanto sappia fare io, questo concetto:</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><i><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;">Quando sarò vecchio, sarò vecchio </span></span> </i></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><i><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;">di quelli che nessuno vuole avere intorno </span></span> </i></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><i><b><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;">perché ha visto tutto e ha fatto tutto </span></span> </b></i></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><i><b>e non sopporta quelli che ora è il loro turno </b></i></span></span> </span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Questo per dire che <b>Gavino Sanna classe 1940</b>, non dovendo dimostrare più nulla a nessuno, ha più facilità nel guardare indietro a quanto fatto rispetto a quello che si potrebbe fare.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Ed ecco che riutilizza un <b>format vincente</b> e lo trasforma in un <b>Golem</b> incapace di suscitare emozioni e trasmettere informazioni. Insomma <b>un mostro con le gambe d'argilla senza anima e, purtroppo, senza cervello.</b></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b><br />
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</b></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b>La consapevolezza dell'inconsapevolezza</b></span></span><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"> che i vertici della Regione hanno sulla comunicazione istituzionale è palesata da <b>questo mostro</b>.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><b>Vale tutto, all'insegna di avanti chi non può. </b>Eppure ci sono delle <b>linee guida </b>molto ben fatte che indicano il come e il perché deve essere fatta la comunicazione istituzionale della <b>Regione Sardegna</b>, linee guida che sono costate in termini di lavoro e di risorse economiche.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Perché non vengono seguite? Perché si ricicla, male, una comunicazione utilizzata per una campagna elettorale di un avversario politico? Perché cambiando l'ordine dei prodotti il fattore è sempre lo stesso?</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
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</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;">Queste sono le domande che vorrei fare al <b>Presidente della Regione</b> ma sia chiaro che non mi aspetto delle risposte perché in puro stile Regione Sardegna<b> dovrei cantarmela e suonarmela da solo</b>.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="color: #444444; font-size: small;"><br />
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</div>Unknownnoreply@blogger.com5tag:blogger.com,1999:blog-3765429551394601432.post-36206807307093006832011-08-01T16:58:00.003+02:002011-08-01T18:37:58.018+02:00Un'altra originale iDea Madre.<div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">La </span><b><span class="Apple-style-span" style="color: #444444;">Provincia di Carbonia Iglesias</span></b><span class="Apple-style-span" style="color: #444444;"> con deliberazione consiliare n° 22 del giorno 8 novembre 2010 ha avviato le <b>procedure per l'adozione dello stemma e del gonfalone.</b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">Iniziativa lodevole ma partita con entrambi i piedi sbagliati. C'è stata infatti un'importante, e per fortuna sacrosanta, modifica in corso d'opera.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">Il <b>bando del 12 maggio 2011</b> firmato dal dirigente Area Generale Dott.sa Anna Maria Congiu prevedeva un'ampia partecipazione popolare alla definizione dello stemma e del gonfalone.</span></span></span><br />
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<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">L'articolo 2 invitava <b>chiunque "avesse interesse"</b> a partecipare al concorso, q</span></span></span><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;">uindi si presupponeva un esercito di interessati dediti a elaborare proposte creative, gruppi di massaie intente a discutere sullo stemma o impiegati del catasto che nei ritagli di tempo si inventano un bel "simboletto". In <b>"particolar modo"</b> l'invito è rivolto agli <b>studenti e in seconda battuta a grafici, architetti, designers, esperti di araldica e associazioni storico culturali.</b></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">Risulta evidente che nel pentolone, non avendo ben chiara quale figura professionale è più adeguata al lavoro in oggetto, ci si è messo un po' di tutto.</span></span></span><br />
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b>Insomma si spera che la ricetta ricca di ingredienti riesca miracolosamente ad accontentare il buongustaio. </b></span></span></span><span class="Apple-style-span" style="color: #444444;"> </span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;">Uno sforzo creativo tanto notevole prometteva un adeguato rimborso. <b>Ben 1.000 euro per leccarsi i baffi </b>dopo l'abbuffata di creatività e c'è pure la targa ricordo.</span><br />
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<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><i><span class="Apple-style-span" style="font-size: x-small;">Piatto ricco mi ci ficco</span></i></span></span></span><br />
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<span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;">Adesso signori della Provincia dovete dirmi se un professionista serio e competente si mette in gioco e soprattutto perde tempo per 1.000 euro. <b>Non è implicito che di fronte a una cifra ridicola come quella proposta partecipino solamente dilettanti e perditempo?</b> Vi aspettate che i migliori professionisti si mettano in gara con gli studenti del liceo scientifico?</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">Probabilmente questo messaggio è stato recepito e miracolosamente ma in maniera poco trasparente, la Provincia ha emesso una delibera, protocollo n° 16486 del 22 giugno 2011, che <b>cancella definitivamente</b> il concorso messo in atto precedentemente e cambia il menù.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b>Non più proposte a ruota libera ma precise indicazioni per focalizzare il lavoro di definizione dello stemma e del gonfalone.</b></span></span></span><br />
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</b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">Fin qui tutto bene, la procedura mi sembra più efficace per giungere a un buon risultato finale. <b>Ma come ormai sappiamo la comunicazione è un campo dove chiunque si sente in grado di affermare la sua verità.</b> E fatalmente questi esperti messi di fronte alla realtà dei fatti prendono degli schiaffoni che neanche <b>Bud Spencer</b> quando interpretava <b>Bambino</b> era in grado di sferrare.</span></span></span><br />
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<span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><b>Le osservazioni che farò di qui in avanti si riferiscono alla relazione conclusiva del Presidente della Provincia e del Presidente del Consiglio sui lavori conclusivi della commissione stemma. Protocollo n° 16486 del 22 giugno 2011.</b></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b><br />
</b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">La <b>commissione stemma</b> era composta da <b>tre esperti di noto valore culturale</b> che hanno definito l'identificazione di un "simbolo" capace di rappresentare il territorio del sulcis-iglesiente, da <b>tre consiglieri,</b> dal <b>Presidente della Provincia Tore Cherchi e dal Presidente del Consiglio Elio Sundas.</b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">Personalmente ritengo che sia più corretto parlare di "segno" piuttosto che di simbolo. <b>Un simbolo ha un valore evocativo che prescinde dalle intenzioni di chi lo ha creato.</b> La svastica ad esempio deriva dal segno della croce (non cristiana) a cui sono stati aggiunti delle terminazioni uncinate necessarie a dare il senso del movimento. Per noi la svastica è il simbolo dell'orrore del nazismo non, come nelle intenzioni di Hitler, della nascita di un Reich millenario contraddistinto dalla purezza della razza.</span></span></span><br />
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">La croce diventa il simbolo della cristianità in seguito al martirio di Cristo mentre per i romani non era altro che uno strumento di morte e di tortura.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">Per questo trovo sbagliato parlare di "simbolo", lo scopo dovrebbe essere quello di cercare dei segni capaci di rappresentare la nostra cultura e il nostro territorio, ma se quel segno diventerà simbolo non dipenderà certo dalle intenzioni del soggetto proponente.</span></span></span><br />
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">Queste sono naturalmente mie considerazioni del tutto opinabili ma </span></span></span><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;">questa premessa mi è utile per dimostrare, come farò in seguito, che <b>le argomentazioni proposte per la definizione dello stemma della Provincia sono sbagliate.</b></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">Come detto la commissione è composta da tre esperti di noto valore culturale: il <b>professor Piero Bartoloni</b> il maggior esperto mondiale di cultura Fenicia, la <b>dott.ssa Paola Atzeni</b> antropologa e curatrice del Museo del Carbone, il <b>dott. Luciano Ottelli</b> geologo e direttore del Parco Geominerario.</span></span></span><br />
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</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">La prima impressione è che le competenze ci siano eccome anche se, </span></span></span><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;">dato tipicamente sardo, tutti sono in età pensionabile ma come sappiamo in <b>Sardegna vivi di più</b> e le occasioni per i "giovani" <b>arriveranno quando ormai saranno vecchi</b> e quindi degni di essere ascoltati.</span><br />
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<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">Risulta evidente che l'impostazione culturale mi sembra la stessa e che l'identificazione del segno unificante non poteva che essere ricercata nella storia del sulcis. </span></span></span><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;">Le figure professionali selezionate hanno sì un valore culturale riconosciuto ma anche <i>incompleto</i> per la definizione di un segno rappresentativo, si ritorna al mio concetto del <b>competente incompetente</b> di cui ho parlato nel post precedente.</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;">Infatti è evidente che nessuna delle tre figure è esperta nella materia più importante quando si vuole parlare di comunicazione: <b>la comunicazione.</b></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
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<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b>Come la storia insegna l'uomo è per sua natura portato a commettere gli stessi errori.</b></span></span></span><br />
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<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b></b>L'errore più grande compiuto dalla commissione è stato quello di non inserire <b>un professionista della comunicazione</b> nel consiglio dei tre saggi <b>in modo da frenarne anzitempo le idee vecchie di millenni che chissà per quale motivo sono sembrate le migliori.</b> Ci voleva infatti un <i>super partes </i>che non indirizzasse la scelta sul proprio ramo di competenza ma che avesse un occhio critico rispetto alla specializzazione di ognuno dei tre esperti.</span></span></span><br />
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b>Ogni esperto della commissione cerca tra ciò che conosce e si indentifica in un segno che riconosce, l'esperto di comunicazione indaga in ogni direzione tra valori ed elementi condivisi e li riassume in un concetto di base.</b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">Proseguendo la lettura della delibera apprendiamo che per <b>decisione presa all'unanimità</b> sarà scelto un solo elemento rappresentativo della cultura, della storia, ecc. L'idea mi piace ma quale sarà questo elemento unificante?</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><div class="separator" style="clear: both; text-align: -webkit-left;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">La <b>dott.sa Atzeni ha proposto come "simbolo unificante" la Dea Madre.</b> Stiamo parlando di quelle orribili statuine antropomorfe che, benché abbiano un <b>valore cultuale e storico immenso,</b> da un punto di vista stilistico sono veramente brutte anche perché nel neolitico mancavano i mezzi necessari per dare forma alla pietra.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b>Quella individuta come rappresentativa della nostra provincia è particolarmente brutta.</b> La scelta è stata fatta dal professor Bartoloni che ha fatto sicuramente considerazioni di carattere storico e non di "immagine".</span></span></span><br />
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<span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;">Chi di noi sulcitani si sente rappresentato da una di queste statuette? Le statuette in questione sono state ritrovate nella grotta di <b>Monte Meana nel comune di Santadi</b> dove oggi la scultura latita ma si produce del buon vino, probabilmente gli antichi artisti erano anche estimatori della bevanda e probabilmente alticci stavano cercando nuove forme per contenere il prezioso liquido.</span><br />
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<span style="font-family: 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #444444;"><span class="Apple-style-span" style="font-size: x-small;"><i>Bevi Nuragico</i></span></span></span><br />
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<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">Il <b>dott. Ottelli </b>aveva proposto come simbolo la navicella nuragica. Anche in questo caso appare evidente l'orientamento monotematico incentrato su una ricerca puramente legata alla storia antica.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b>Ma attenzione, la Commissione ha avuto qualche riserva.</b> Bene direte voi, male dico io. Perché le riserve sono sbagliate e figlie, ahimè, dell'incompetenza in materia.</span></span></span><br />
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</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b>La prima riserva </b>riguarda la <b>diffusione del simbolo della Dea Madre nel Mediterraneo</b>, in pratica si osserva che di Dee Madri e Veneri ne sono saltate fuori ovunque.</span></span></span><br />
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">L'obiezione è stata superata con motivazioni risibili: dal momento che sono state trovate nel sulcis <b>statuine di 4.000 anni</b> allora la Dea Madre appartiene alla cultura locale. Inoltre dal momento che <b>nessuna istituzione ha utilizzato questo simbolo allora l'idea è <i>originale</i></b> (dimostrerò più avanti che anche questo è un presupposto sbagliato). </span></span></span><span class="Apple-style-span" style="color: #444444;"> </span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b>La seconda riserva</b> è data dal fatto che<b> il simbolo non è immediatamente riconoscibile. </b>Osservazione del tutto inutile. Nessun segno è riconoscibile come simbolo (dovremmo altrimenti bandiere un concorso per un'icona) finché, appunto, non ne assume lo status. Tornando all'esempio della croce, per un pigmeo delle foreste che non ha mai incontrato la civiltà occidentale non è altro che l'insieme di due pezzi di legno sovrapposti. <b>Forse l'obiezione si riferisce al fatto che pochi sanno cosa sia una Dea Madre.</b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">Secondo il mio parere le motivazioni della scelta fatta dal trito... ops lapsus... trio di esperti sono figlie <b>dell'innamoramento all'idea</b> e della mancanza di strumenti di analisi di comunicazione istituzionale: <b>dal momento che l'idea ci piace facciamo di tutto per dimostrare che è quella giusta anche a costo di sbagliare.</b> Questo modo di agire ricorda i tempi in cui gli scienziati seri dovevano <b>salvare i fenomeni</b> mentre quelli eretici dovevano scegliere tra l'abiura o il rogo e qui non si brucia nessuno.</span></span></span><span class="Apple-style-span" style="color: #444444;"></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b>L'originalità dell'idea della Dea Madre assunta come condizione sufficiente per essere il simbolo rappresentativo di un territorio è falsa. </b>Esiste infatti un precedente che ha già dimostrato come i sardi non si riconoscono in quel simbolo.</span></span></span><br />
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">Naturalmente non è mestiere dell'antropologo o dello storico conoscere i fatti relativi alle storie di marchi e simboli utilizzati in ambito pubblicitario o istituzionale, è compito di quella famosa figura che manca e la cui mancanza pesa.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">Ricordiamo infatti che la <b>Regione Sardegna</b> aveva adottato come<b> simbolo unificante di tutti i sardi la Dea Madre,</b> tralascio le enormi polemiche legate a quell'operazione che si sono risolte con la cancellazione di quasi tutte le tracce di quell'avventura. Quindi di base l'originalità di cui si parla nella delibera non c'è.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b>La responsabilità di un compito così importante fu affidata a uno dei pubblicitari più famosi, Gavino Sanna.<span class="Apple-style-span" style="font-family: Times;"> </span></b></span></span></span><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;">Da pubblicitario esperto e capace sapeva che non poteva trarre ispirazione da qualche statuetta fatta con tutte le migliori intenzioni da un artigiano vissuto 4.000 anni fà e mancante sia di mezzi tecnici che di esperienza, ma <b>ha scelto di rappresentare la Dea Madre attraverso le magnifiche ed eleganti opere di uno dei più grandi scultori del novecento,</b> quel <b>Costantino Nivola</b> che ha lasciato la sua impronta non solo nella sua isola ma in tutto il mondo che apprezza l'arte e la sua bellezza.</span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2-RZR9wjqInq_L8PlQIRCUS2B0zSqPF9hy896cY6lEHGlPebrucgJFNi_ZvpnU3rRK02QX5GqPT4w1tjAZ-WEBz2ivNa9_F0Nw9HX99R9hph5bn1kyY_MqqrJck0rznt-pXd6f88a_6AT/s1600/sanna-gavino-2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2-RZR9wjqInq_L8PlQIRCUS2B0zSqPF9hy896cY6lEHGlPebrucgJFNi_ZvpnU3rRK02QX5GqPT4w1tjAZ-WEBz2ivNa9_F0Nw9HX99R9hph5bn1kyY_MqqrJck0rznt-pXd6f88a_6AT/s1600/sanna-gavino-2.jpg" /></a></div><span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;"><i><span class="Apple-style-span" style="font-size: x-small;">Gavino Sanna con la sua Dea Madre</span></i></span><br />
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<span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;">Ecco un estratto, amaro, di un'intervista di Gavino Sanna a proposito del marchio della Dea Madre:</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
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<span class="Apple-style-span" style="color: #444444;"><div style="font: 12.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><a href="http://www.ilcantaro.com/politica/il-tirannosorus-rex-colpisce-ancora/">http://www.ilcantaro.com/politica/il-tirannosorus-rex-colpisce-ancora/</a></div><div style="font: 12.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><br />
</div></span></div><div align="LEFT" style="line-height: 0.71cm; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><i><span class="Apple-style-span" style="color: #444444;">Io tempo fa sono stato chiamato dalla Regione Sardegna a disegnare un marchio che parlasse della Sardegna; <b>la storia è finita nel cestino dei rifiuti,</b> una storia imbarazzante, che non fa onore a chi rappresenta la Sardegna. Comunque al di là di questo, ho disegnato il marchio con <b>un omaggio allo scultore Costantino Nivola</b>, prendendo a prestito una delle sue Madri Mediterranee. </span><span class="Apple-style-span" style="color: #cc0000;">Nessuno meglio di una mamma ti può volere bene, accogliere e darti calore: questa è la potenza della nostra terra, una terra che può volerti bene e che ti da tutto quello che ha, tutti i propri tesori fantastici e infatti decisi come pay off </span><b><span class="Apple-style-span" style="color: #cc0000;">SARDEGNA DEA MADRE</span></b><span class="Apple-style-span" style="color: #cc0000;"> e lo trovavo bellissimo per esprimere i valori della Sardegna, però la politica ha altri interessi.”</span></i></span></span></div><div align="LEFT" style="font-style: normal; font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
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<span class="Apple-style-span" style="color: #444444;">Ho evidenziato in rosso le poche e bellissime parole che esplicitano l'idea e sono capaci di coinvolgere ed emozionare.</span><br />
<span class="Apple-style-span" style="color: #444444;">Leggete di seguito le motivazioni proposte dalla commissione ed estratte dalla delibera n° 24 del 27.06.2011 e capirete immediatamente la <b>differenza tra un pubblicitario e un accademico</b>:</span><br />
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<span class="Apple-style-span" style="color: #444444;"><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><i>"Questo simbolo che appare con la rivoluzione agricola nel suo significato permane nel tempo, se dovessimo rileggerlo con gli occhi di oggi è un simbolo che parla di terra, ecologia, vita e donna un insieme di significati che si racchiudono nella Dea Madre". </i></span></span></span></div><div style="font-style: normal; line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: 'Times New Roman', serif;"><i>Ecco perché anche nella commissione pian piano avanza questa idea di scegliere la Dea Madre </i></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: #444444;"><i>come Simbolo perché rievoca il momento fondativo delle comunità nel nostro territorio e per l’idea di terra, vita, prosperità e donna che parla anche nel presente. </i></span></span></span></div></span><br />
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</div></span></div><div align="LEFT" style="font-style: normal; font-weight: normal; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">Quindi se in quest'operazione <b>ha fallito il più grande pubblicitario in comunione con il più grande artista,</b> che senso ha in quest'ottica l'originale proposta della Provincia di Carbonia Iglesias?</span></span></span><br />
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">Ve lo dico io, nessuna.</span></span></span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVFl2KWQ2TuDmja14M4m9adG-xuvcQs-akF9IvBKWoxrfl6hQmx3zM97BupT5pT4jJO7iOIBcSG6Rs8QGBh-bhl-BtPMaRNdpF4nHsQpYbugZ-HCSdz3jtEU_SinVae-IL1yfNwCMwSQ-Z/s1600/DaNivolaA..jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="118" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVFl2KWQ2TuDmja14M4m9adG-xuvcQs-akF9IvBKWoxrfl6hQmx3zM97BupT5pT4jJO7iOIBcSG6Rs8QGBh-bhl-BtPMaRNdpF4nHsQpYbugZ-HCSdz3jtEU_SinVae-IL1yfNwCMwSQ-Z/s400/DaNivolaA..jpg" width="400" /></a></div><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div align="LEFT" style="font-style: normal; font-weight: normal; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><i><span class="Apple-style-span" style="font-size: x-small;">Da Nivola a Sanna, dal neolitico a...?</span></i></span></span></span><br />
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<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">Naturalmente in commissione nessuno ricordava questo precedente altrimenti l'obiezione sarebbe stata messa agli atti. Non lo sapeva di certo lo storico che sa tutto dei fenici ma nulla dei marchi, non lo sapeva l'antropologo che conosce la cultura e le tradizioni ma non come queste vanno comunicate in forma di segno.</span></span></span></div><div align="LEFT" style="font-style: normal; font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="font-style: normal; font-weight: normal; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b>Ma chi è chiamato a rappresentare graficamente la sintesi della Dea Madre? </b>Esiste una sola possibilità non ce ne sono altre, bisogna chiamare dei grafici. Ricordiamo che il grafico non è un'artista, è un professionista. Disegnare un marchio o un qualsiasi segno non è frutto del genio o dell'ispirazione del momento, è seguire con precisione un algoritmo che da un principio porta inevitabilmente a una conclusione corretta. La capacità del grafico è quella di interpretare nel miglior modo possibile un tema legandolo al proprio stile e al proprio gusto, ma seguendo delle regole tecniche.</span></span></span></div><div align="LEFT" style="font-style: normal; font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
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</span></div><div align="LEFT" style="font-style: normal; font-weight: normal; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><i><span class="Apple-style-span" style="font-size: x-small;">Artisti famosi è il vostro momento</span></i></span></span></span><br />
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<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">Nel verbale<b> si indica un fumoso concorso tra artisti di chiara fama, selezionati per invito.</b> La Dea Madre ci scampi da pittori, architetti, scultori vari (nella più ottimistica delle ipotesi) o in caso di piano B che presuppone budget da mille euro, studenti degli istituti d'arte e aventi interesse (la peggiore delle ipotesi).</span></span></span><br />
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">Perché a questo punto invece della targa ricordo non prepariamo a imitazione del premio Oscar un bel premio Dea madre in salsa sulcitana?</span></span></span></div><div align="LEFT" style="font-style: normal; font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhunzI9aMw5hg2madF4lbwDVOtEMhoYWiSnAUAy7X5w8ru1k4bi-2WOxIlTgQXNCQs-CDIDnGNGltniHTWJFSH81t31GHemiFG00iyBiJbxt-5FJ1ty7gevNFGPv2kHiOd_swZFOKaek12b/s1600/oscar_statuetta7.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="307" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhunzI9aMw5hg2madF4lbwDVOtEMhoYWiSnAUAy7X5w8ru1k4bi-2WOxIlTgQXNCQs-CDIDnGNGltniHTWJFSH81t31GHemiFG00iyBiJbxt-5FJ1ty7gevNFGPv2kHiOd_swZFOKaek12b/s320/oscar_statuetta7.jpg" width="320" /></a></div><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="font-style: normal; font-weight: normal; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><i><span class="Apple-style-span" style="font-size: x-small;">Il premio Dea Madre </span></i></span></span></span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjR4chNc7w2TAzaMuvbiy5IGkQWrTwe3dl28nfCVGmeLEtMjI7iuqsJNsrlwYUNduwG-eHYLt74Vw6jQbH6SaCk7SWQRtMkVwS2D_eMEE5WxzVcyDjcHGJpkcWTs47fohyQRzKcOgQmo56M/s1600/bud_spencer.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjR4chNc7w2TAzaMuvbiy5IGkQWrTwe3dl28nfCVGmeLEtMjI7iuqsJNsrlwYUNduwG-eHYLt74Vw6jQbH6SaCk7SWQRtMkVwS2D_eMEE5WxzVcyDjcHGJpkcWTs47fohyQRzKcOgQmo56M/s320/bud_spencer.jpg" width="308" /></a></div><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
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<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><i><span class="Apple-style-span" style="font-size: x-small;">Bud Spencer riceve la Dea Madre agli schiaffoni</span></i></span></span></span><br />
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<span class="Apple-style-span" style="color: #444444; font-family: 'Times New Roman', serif;">Esiste anche un <b>vincolo pazzesco</b> che porta inevitabilmente alla <b>certezza del fallimento</b> del progetto Dea Madre.</span></div><div align="LEFT" style="font-style: normal; font-weight: normal; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">Gli artisti, che in quanto tali dovrebbero essere liberi di esprimere la loro creatività, devono attenersi alla forma e al colore originaio della statuina, <b>un colore che rimada alla terra.</b></span></span></span></div><div align="LEFT" style="font-style: normal; font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="font-style: normal; font-weight: normal; margin-bottom: 0cm;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">Nella migliore delle ipotesi assisteremo a un trionfo di bottiglie antropomorfe e nella peggiore, visto che il colore rimanda alla terra ma non solo, a innominabili prodotti che tutti creano ma di cui nessuno parla.</span></span></span><br />
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b>Ma attenzione, nessun problema, anche quella è arte anche se il buon Piero Manzoni aveva l'attenzione e il buon gusto di inscatolarla. </b></span></span></span><span class="Apple-style-span" style="color: #444444;"> </span></div><div align="LEFT" style="font-style: normal; font-weight: normal; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
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</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3765429551394601432.post-42526886661008722892011-07-16T02:42:00.000+02:002011-07-16T02:42:04.920+02:00Formiche, cicale e campagne pubblicitarie.<div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Helvetica, sans-serif;"> </span></div><span class="Apple-style-span" style="color: #444444; font-family: Helvetica, sans-serif;"><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: black; font-family: Arial, sans-serif;"> </span></div><span class="Apple-style-span" style="color: black; font-family: Arial, sans-serif;"><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Che in <b>Sardegna</b> fossimo masochisti lo sapeva, altrimenti non si spiegherebbe il continuo gioco al "massacriamoci" che ogni giorno ripetiamo con l'unico <b>obbiettivo di stare un po' peggio rispetto al giorno prima.</b></span></span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span> </div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Eppure la nostra regola è semplice e nel suo piccolo geniale: le decisioni importanti per il nostro futuro devono essere prese da persone competenti nel loro ambito ma il più possibile incompetenti nella materia in oggetto. Si tratta di quella che io chiamo la <b>sindrome del</b> <b>competente incompetente</b>.</span></span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span> </div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Una frammento di vita vissuta giusto per capirci. Una <b>Provincia sarda</b> deve munirsi di <b>stemma e gonfalone</b> e si appresta a preparare un bando. La prima cosa che mi è venuta in mente è di propormi, con tanto di <b>curriculum</b> e <b>faccia tosta</b>, per far parte della giuria che dovrà decidere l'elaborato vincente. Alla Provincia mi informano, con molta enfasi, che ci saranno ben tre giurati con <b>cultura di comunicazione riconosciuta</b> (non si capisce da chi e di che tipo di cultura si tratti...) e ben <b>sei politici</b> che sceglieranno gli elaborati vincenti. Vista la mala parata che stava prendendo quell'interessantissimo colloquio con l'alta figura professionale che occupava un ufficio ingombro di <b>Gazzette dello Sport</b> mi sono voluto togliere qualche sassolino dalla scarpa ponendo ben due obiezioni.</span></span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><b>Prima obiezione.</b> Perché non potrei essere io uno dei tre esperti? Non mi mancano né la motivazione né i requisiti (né come già detto la faccia tosta).</span></span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><b>Seconda obiezione.</b> Perché i tecnici che per titolo riconosciuto sono più competenti possono esprimere un giudizio che vale solo <b>un terzo</b> di quello dei <b>politici meno competenti</b>?</span></span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Occhi sgranati, vene gonfie sul collo e risultato facile da immaginare... il sottoscritto è stato messo alla porta con <b>un formidabile e ben augurante "le faremo sapere"</b>. A distanza di un anno <b>ancora non ho saputo</b>.</span></span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span> </div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Ma torniamo all'ambito di questo post che non parlerà di politica ma di comunicazione, ossia quella materia di cui tutti sono esperti ma pochi hanno un'idea precisa di cosa sia. E di esperti ne trovo ovunque, <b>al supermercato fanno addirittura il 3x2.</b></span></span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span> </div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span class="Apple-style-span" style="color: #444444;">I dati della stagione turistica che secondo i media<b> è appena iniziata</b> sono allarmanti. <b>Meno 25% di arrivi</b> nei principali porti del nord Sardegna che in numeroni fanno 350.000 persone che hanno scelto di non tornare nella nostra isola.</span></span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span class="Apple-style-span" style="color: #444444;">La flotta Sarda* messa su in fretta e furia ha registrato invece un incremento dello 0,7% rispetto agli arrivi dello scorso anno nello stesso periodo (dati di Videolina del 08 luglio 2011).</span></span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span> </div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><span class="Apple-style-span" style="font-size: x-small;">*A proposito di flotta sarda e identità istituzionale farò uno scoop a fine post.</span></span></span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span> </div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Che succede? La gente non è più affezionata alla Sardegna? Siamo troppo cari? Oppure non siamo più appetibili agli occhi del turista? Da comunicatore chiaramente propendo per <b>un'analisi del terzo tipo</b>, inteso non come contatto con civiltà aliene ma con <b>turisti ormai più rari dei già rari visitatori intergalattici.</b></span></span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Sia chiaro, l'aumento delle tariffe ha tagliato le gambe a chiunque, molti abitué della Sardegna si sono rifiutati <b>di cedere al ricatto delle compagnie di navigazione</b> e hanno optato per altri lidi, gli operatori turistici hanno spesso giocato al pollo da spennare con tariffe da Porto Cervo anche nei peggiori bar di Giorgino.</span></span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span> </div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span class="Apple-style-span" style="color: #444444;">La domanda che si pone è <<La Regione ha investito in pubblicità per promuovere la nostra isola <i>urbi et orbi</i>?>> La risposta è <<Certo che si, ha speso quest'anno il classico, bonaventuresco <b>milione (di euro) in pubblicità.</b></span></span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><b><br />
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</span></span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Naturalmente <b>mentre il mondo si sta muovendo verso il digitale</b>, i nuovi media e i <i>social network</i> come ci proporremo noi sardi? Da testoni (e masochisti) quali siamo l'unica direzione possibile sembra essere una sola:<b> controcorrente.</b></span></span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;">Ma vediamo l'immagine principale della campagna pubblicitaria (proposta in due diverse declinazioni) per la promozione della nostra Regione in Italia e all'estero.</span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span class="Apple-style-span" style="color: #444444;">L'<i>art direction</i> è dell'agenzia pubblicitaria <b>Republic di Milano</b> mentre le foto sono del sardissimo <b>Antonio Saba</b>.</span></span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoYllWwcDgOOIwfZeaG-COC4v0AY61CtSlP5OvNfkfFzUDAhIjLJ_e6SkQlq024wSaz2VKiWaoMSD0FZzw_8C_yUj-BLeQvkmdDAi9id57tfooTdj32-6x3eH9pZih4Ttnt6SR3ssr1Cuf/s1600/Immagine+5.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoYllWwcDgOOIwfZeaG-COC4v0AY61CtSlP5OvNfkfFzUDAhIjLJ_e6SkQlq024wSaz2VKiWaoMSD0FZzw_8C_yUj-BLeQvkmdDAi9id57tfooTdj32-6x3eH9pZih4Ttnt6SR3ssr1Cuf/s400/Immagine+5.png" width="311" /></a></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><b><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-size: x-small;"><i>L'immagine principale della campagna.</i></span></span></b></span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
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</span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;">Quando la campagna pubblicitaria fu presentata, in una discussione su Facebook, diedi un parere negativo, anzi sottolineai come<b> l'associazione slogan-visual portasse sfiga</b>.</span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Fui assalito da decine di internauti che mi davano nell'ordine: del <b>disfattista</b>, dell'<b>incompetente</b> e dell'<b>invidioso</b>. Che dire? Che ognuno ha diritto a esprimere le sue opinioni.</span></span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span> </div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Eppure le premesse per questa campagna parevano buone. Le foto di <b>Ninni Saba</b> uno dei fotografi più apprezzati e conosciuti al mondo (<a href="http://www.antoniosaba.com/">www.antoniosaba.com</a>), l'agenzia di comunicazione Republic (<a href="http://www.republic-adv.it/">www.republic-adv.it</a>) <b>una garanzia per portfolio e credibilità</b> ma anche per altri motivi appetibili più che altro per gli incompetenti: non è sarda (perché noi sardi non siamo capaci e di solito non abbiamo il fatturato necessario per poter partecipare ai bandi della Regione Sardegna), è di Milano e si sa che i milanesi sono più creativi dei creativi sardi, che però hanno fatto i creativi a Milano.</span></span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span> </div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Quindi tutto bene direte voi? No! Tutto male vi dico io e sapete perché? Perché purtroppo <b>il messaggio era sbagliato</b>. La <b>Republic è un'agenzia con i fiocchi</b>, basta vedere il portfolio clienti, conoscono il mestiere e non fanno false promesse che poi non possono mantenere.</span></span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheReC3SncZFBmJ7soTW1gQbHkhwWrLKocojZ8Iffs2vlAGs-82HRcQCflAkkPuimMK0TJb7zsBnwll0ouMMvRGj4Yq_1VhAk6IXPaJWswVYZjAfuieCaCs4D29AcQ2JmNUWvKjDfKDbHQd/s1600/Immagine+2.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="230" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheReC3SncZFBmJ7soTW1gQbHkhwWrLKocojZ8Iffs2vlAGs-82HRcQCflAkkPuimMK0TJb7zsBnwll0ouMMvRGj4Yq_1VhAk6IXPaJWswVYZjAfuieCaCs4D29AcQ2JmNUWvKjDfKDbHQd/s320/Immagine+2.png" width="320" /></a></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><span class="Apple-style-span" style="font-size: x-small;"><i>La pagina portfolio dell'agenzia Republic.</i></span></span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"> </div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
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</span></span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><b>Il cliente oggi si aspetta dei risultati immediati,</b> esce l'annuncio stampa oggi e domani vuole aver già recuperato l'investimento, se non ci riesce la colpa è del pubblicitario che non ha elaborato l'idea vincente. Ma l'agenzia avverte, giustamente, che<b> bisogna essere strategici,</b> pensare al futuro senza aspettarsi un pronto rientro di quanto speso in comunicazione.<b> La vecchia storia della formica e della cicala che si ripresenta in chiave più moderna.</b></span></span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><b><br />
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</i></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1dEj4PlIqz8QcZ8CI_RT9yTlub7H4KKfdFPuy2k5kRQAr0ghgKmij2SXNubIgwYpztcKvibyKfarKosq8vcoO187GgAo4CAdRX0DbC6rIvkXnlOvSuXetLkBWOIbT_XYd6P2MD_ICvNtB/s1600/Immagine+3.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><i><img border="0" height="175" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1dEj4PlIqz8QcZ8CI_RT9yTlub7H4KKfdFPuy2k5kRQAr0ghgKmij2SXNubIgwYpztcKvibyKfarKosq8vcoO187GgAo4CAdRX0DbC6rIvkXnlOvSuXetLkBWOIbT_XYd6P2MD_ICvNtB/s400/Immagine+3.jpg" width="400" /></i></a></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><i><span class="Apple-style-span" style="font-style: normal;"><b><i><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-size: x-small;">La pagina "pensiero" tratta dal sito web.</span></span></i></b></span></i></span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><i><br />
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</i></span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><b>Quindi la Regione Sardegna è cicala o formica?</b></span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;">La mia tesi che si basa sul primo assunto della pubblicità: ogni messaggio deve contenere la <b>promessa</b> ossia quel qualcosa (bene, servizio, emozione) che soddisfi il bisogno del destinatario.</span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Nel nostro caso, rivolgendoci a dei futuri turisti, è ovvio che <b>il bisogno da soddisfare è quello della vacanza.</b></span></span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><b><br />
</b></span></span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><b>Io sostengo che la promessa contenuta nella campagna della Regione Sardegna non era strutturata per soddisfare il bisogno di vacanza.</b></span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><i><br />
</i></span><i> </i></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Per dimostrare la mia tesi ho copiato, in rosso, la notizia tratta dal <b>sito della Regione Sardegna</b> dove si presenta la campagna di comunicazione.</span></span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><a href="http://www.regione.sardegna.it/j/v/25?s=139397&v=2&c=3692&t=1"><span class="Apple-style-span" style="font-size: x-small;"><i>http://www.regione.sardegna.it/j/v/25?s=139397&v=2&c=3692&t=1</i></span></a></span></span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span class="Apple-style-span" style="color: #444444;">In blu inserisco le mie <b>dottissime e sindacabili</b> considerazioni.</span></span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><i><br />
</i></span><i> </i></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span class="Apple-style-span" style="color: #cc0000;"><i>CAGLIARI 29 APRILE 2010</i></span><span class="Apple-style-span" style="color: #444444;"><i> </i></span><i><span class="Apple-style-span" style="color: #0b5394;">(Siamo già in ritardo, in questa data chi lavora ha già programmato le ferie e prenotato navi ed aerei) </span></i><span class="Apple-style-span" style="color: #444444;"><i>- </i></span><span class="Apple-style-span" style="color: #cc0000;"><i>Domani, venerdì 30 aprile e sabato 1 maggio, prende il via nei principali quotidiani europei la campagna promozionale turistica della Regione Sardegna. Oggi a Cagliari l'assessore Sebastiano Sannitu, con la partecipazione del testimonial, </i></span><b><span class="Apple-style-span" style="color: #cc0000;"><i>il centenario di Arzana Paolino Scattu</i></span></b><span class="Apple-style-span" style="color: #cc0000;"><i>, ha presentato l'iniziativa alla stampa. </i></span></span><span class="Apple-style-span" style="color: #444444;"><i> </i></span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><i><span class="Apple-style-span" style="color: #0b5394;">(</span><span class="Apple-style-span" style="color: #0b5394;">Il nostro testimonial, colui che è chiamato a rappresentare la Sardegna, è un centenario. Con tutto il rispetto per il signor </span><b><span class="Apple-style-span" style="color: #0b5394;">Paolino Scattu</span></b><span class="Apple-style-span" style="color: #0b5394;"> che tipo di promessa può soddisfare un centenario? </span><b><span class="Apple-style-span" style="color: #0b5394;">Soddisfa quel bisogno di vacanza di cui abbiamo parlato?</span></b><span class="Apple-style-span" style="color: #0b5394;"> Qualcuno alla Regione ha pensato che questa fosse una buona idea? Evidentemente si e quindi si torna a bomba al discorso del </span><b><span class="Apple-style-span" style="color: #0b5394;">competente incompetente)</span></b><span class="Apple-style-span" style="color: #0b5394;">.</span></i></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #cc0000;"><i>Contemporaneamente su Le Figaro, The Times, Süddeutsche Zeitung, El Pais, Corriere della Sera compariranno in posizioni di rilievo le nuove pagine pubblicitarie curate dall’assessorato del Turismo</i></span><span class="Apple-style-span" style="color: #cc0000;"><i>. Per sette settimane, tutti i sabati di maggio e di giugno, le cinque testate nazionali e internazionali che complessivamente coprono un </i></span><b><span class="Apple-style-span" style="color: #cc0000;"><i>bacino generalista </i></span></b><i><span class="Apple-style-span" style="color: #cc0000;"><span class="Apple-style-span" style="color: #444444;"><b><span class="Apple-style-span" style="color: #cc0000;">di 9milioni e 500 mila lettori</span></b> </span></span></i><i><span class="Apple-style-span" style="color: #0b5394;">(Quindi un target differenziatissimo. Si prova a sparare nel mucchio, come quando, parlo da pescatore subacqueo, per l'ingordigia di prendere più pesci di un banco con un colpo solo finisci per non prenderne nemmeno uno)</span></i><span class="Apple-style-span" style="color: #444444;"><span class="Apple-style-span" style="color: #cc0000;"><i> e rappresentano la quasi totalità del mercato di riferimento dell'Isola, ospiteranno le immagini della Sardegna e il messaggio centrato sulla qualità della vita. Il primo quotidiano italiano conterà invece 12 uscite. A questo si sommano le pubblicazioni sui periodici nazionali di grande tiratura, Panorama, Donna moderna, Gente, sulle testate di settore, Bellitalia, Belleuropa, In Viaggio e sull’in-flight, Atmosphere, per un totale di oltre 60 annunci. </i></span><b><span class="Apple-style-span" style="color: #cc0000;"><i>La campagna ha dei costi contenuti: una media di 16 mila euro a pagina per un milione di investimento complessivo</i></span></b><i> </i></span><i><span class="Apple-style-span" style="color: #0b5394;">(Ed ecco l'errore strategico... </span><b><span class="Apple-style-span" style="color: #0b5394;">non si può pensare a una visione di lungo periodo investendo sulla carta stampata</span></b><span class="Apple-style-span" style="color: #0b5394;"> che "</span><b><span class="Apple-style-span" style="color: #0b5394;">come tutte le più belle cose, dura solo un giorno come le rose".</span></b><span class="Apple-style-span" style="color: #0b5394;"> Inoltre </span><b><span class="Apple-style-span" style="color: #0b5394;">non capisco dove siano i costi contenuti</span></b><span class="Apple-style-span" style="color: #0b5394;">... spendere un milione di euro in annunci pubblicitari per una visione di breve periodo </span><b><span class="Apple-style-span" style="color: #0b5394;">non è un costo contenuto è una follia</span></b><span class="Apple-style-span" style="color: #0b5394;">. Sono cosciente che col senno di poi è facile criticare ma pensate a quante belle cose si potevano fare magari sul web, con i social network e non con un milione di euro. Se invece il <b>discorso del lungo periodo e della strategia</b> non è stato messo in conto allora stiamo parlando di <b>soldi gettati al vento</b> che come sappiamo in Sardegna non manca di certo. Il problema che quel giorno soffiava il <b>Libeccio</b> e i soldi si sono distribuiti nell'industrioso nord Italia (vento che soffia da sud-ovest verso nord-est). Ci fosse stata una bella maestralata (che soffia da nord-ovest) in parecchi laggiù in Africa avrebbero festeggiato alla nostra salute).</span></i></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"> <span class="Apple-style-span" style="color: #444444;"><i><br />
</i></span><i> </i></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span class="Apple-style-span" style="color: #cc0000;"><i>Il concept</i></span><span class="Apple-style-span" style="color: #0b5394;"><i> </i></span><i><span class="Apple-style-span" style="color: #0b5394;">(che bella parola... sarebbe l'idea)</span></i><span class="Apple-style-span" style="color: #cc0000;"><i> che sta alla base della campagna</i></span><b><span class="Apple-style-span" style="color: #cc0000;"><i> rilancia un'immagine di tutti i territori</i></span></b><span class="Apple-style-span" style="color: #cc0000;"><i> della Sardegna </i></span><b><span class="Apple-style-span" style="color: #cc0000;"><i>assolutamente non banale</i></span></b><span class="Apple-style-span" style="color: #cc0000;"><i>, nel contempo ricca di sfumature e con toni eleganti e raffinati...</i></span></span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><i><span class="Apple-style-span" style="color: #0b5394;">(A mio avviso invece l'idea<b> è assolutamente banale</b>. La via più facile per rappresentare diverse realtà è quella di "rappresentarle tutte" con il risultano di <b>togliere valore e importanza a ognuna.</b> In pubblicità l'unione fa la forza, quindi bisogna riunire tutte le realtà, trovare dei punti in comune ed <b>elaborare un messaggio univoco</b>. Cosa molto difficile e che richiede impegno e un'ottima conoscenza del prodotto da "vendere".</span></i></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><i><span class="Apple-style-span" style="color: #0b5394;">Per quanto riguarda i toni, <b>definiti eleganti e raffinati</b>, io direi che sono <b>decisamente cupi</b>. Non mi stupirei se dal bosco alle spalle del nonno sbucasse un <b>"mommotti" gerontofilo</b> pronto a ghermire la vittima designata.</span></i></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><i><span class="Apple-style-span" style="color: #0b5394;">Trovo <b>decisamente triste</b> la fotografia della chiesa di campagna su cui incombono pesanti nuvoloni carichi di pioggia,<b> inquietante</b> quella dell'olivo e <b>decisamente poco balneare</b> quella marina che trasmette un'idea di <b>freddo</b> piuttosto che di <b>refrigerio</b>.</span></i></span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #cc0000;"><i>Le immagini originali del fotografo, </i></span><b><span class="Apple-style-span" style="color: #cc0000;"><i>Antonio Saba</i></span></b><span class="Apple-style-span" style="color: #cc0000;"><i>, interpretano l’idea di una terra dove la vita è migliore. Una vita che in primis dura più lungo, in tutti i sensi. Dall’uomo, all’albero millenario alle antichissime formazioni rocciose del periodo giurassico</i></span><span class="Apple-style-span" style="color: #444444;"><i> </i></span><span class="Apple-style-span" style="color: #0b5394;"><i>(In realtà in quel periodo la Sardegna era già vecchia... che poi le <b>rocce abbiano o meno vita</b> è materia per filosofi e non per pubblicitari)</i></span><span class="Apple-style-span" style="color: #444444;"><i>. </i></span><span class="Apple-style-span" style="color: #cc0000;"><i>Visione che riporta inevitabilmente ad un’elevata e globale qualità dell’esistenza, dell’aria, dell’acqua, dell’ambiente e naturalmente dei prodotti della terra, col vino in evidenza</i></span><span class="Apple-style-span" style="color: #444444;"><i> </i></span><span class="Apple-style-span" style="color: #0b5394;"><i>(In questo passaggio <b>mi sembra che abbiano sbagliato isola</b>. Mi viene in mente la mitica isola di <b>Ogigia</b> dove<b> Odisseo</b>se la spasso per sette anni con la ninfa <b>Calipso</b> mentre a Itaca si tesseva a fasi alterne. <b>Secondo voi o pubblicitari meneghini</b> se in Sardegna la qualità della vita è tanto alta <b>perché Milano è piena di sardi?</b>)</i></span><i><span class="Apple-style-span" style="color: #0b5394;">.</span></i></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #cc0000;"><i>E poi è una vita che si manifesta in modalità non comuni, sovrapposte alla monotonia quotidiana e soprattutto desiderate dal turista: in relax in riva al mare, in gita a cavallo, in ascensione su una parete di free climbing dietro casa</i></span><span class="Apple-style-span" style="color: #0b5394;"><i> (???)</i></span><span class="Apple-style-span" style="color: #444444;"><i>, </i></span><span class="Apple-style-span" style="color: #cc0000;"><i>davanti a un panorama mozzafiato. Pertanto il messaggio invita il lettore – turista a godere di simili meraviglie </i></span><b><span class="Apple-style-span" style="color: #cc0000;"><i>recandosi in una terra dove tutto è “di più”</i></span></b><span class="Apple-style-span" style="color: #cc0000;"><i>.</i></span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><i><span class="Apple-style-span" style="color: black; line-height: normal;"></span></i></span></div><span class="Apple-style-span" style="color: #444444;"><div align="LEFT" style="line-height: 24px; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><i><span class="Apple-style-span" style="color: #0b5394;">(La parte peggiore della campagna è però racchiusa nello slogan:</span><b><span class="Apple-style-span" style="color: #0b5394;"> In Sardegna vivi di più</span></b><span class="Apple-style-span" style="color: #0b5394;">.</span></i></div><div align="LEFT" style="line-height: 24px; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span style="font-family: Arial, sans-serif;"><i><span class="Apple-style-span" style="color: #0b5394;">Lo trovo macchinoso, poco memorizzabile e, secondo me, <b>porta pure rogna.</b></span></i></span></div><div align="LEFT" style="line-height: 24px; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><i><span class="Apple-style-span" style="color: #0b5394;">Questo slogan viene abbinato, nella campagna principale, a un placido centenario che si riposa sotto un albero. <b>Probabilmente i pubblicitari milanesi immaginano che davanti ai nostri ospizi ci siano lunghissime file di turisti estasiati nel veder passare un catetere o una padella da svuotare.</b> Pensate a turisti svedesi ammirati nell'osservare la fila di anziani che ritirano le magre pensioni o a comitive di giapponesi intenti a fotografare gruppi di vecchietti che si godono il bel fresco delle prime ore della sera.</span></i></div><div align="LEFT" style="line-height: 24px; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><i><span class="Apple-style-span" style="color: #0b5394;"><br />
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</span></i></div><div align="LEFT" style="line-height: 24px; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><i><span class="Apple-style-span" style="color: #0b5394;">In tema di slogan però sappiate che abbiamo fatto di peggio. Quello proposto questo inverno, unito a una grafica da <b>"sagra della Parrocchia del povero e dell'afflitto"</b>, è <b>Sardegna, l'isola che danza</b>. Vi risulta che la Sardegna sia in provincia di <b>Santo Domingo o di Cuba</b>? Questo è il livello delle nostre campagne di comunicazione. Vi prego di soffermarvi, in silenzio, sull'immagine scontornata del <b>Boes di Ottana</b> che ci annuncia che Photoshop è morto.</span></i></div><div align="LEFT" style="line-height: 24px; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><i><span class="Apple-style-span" style="color: #0b5394;"><br />
</span></i></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj73voPkLrzTHw2LD0dTcQFWS0BCFqxE0StBWA5byA_uvdLYn4nPovr-YojLnzuR0CfXPY4xY7JMvDs1jEaGmv-mw7ZfjIH8FqpybuMEeg_RvoSTj8LeabKwyB4nOzbHaviu3PheE3kjQSI/s1600/17_231_20110215112819.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><i><img border="0" height="110" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj73voPkLrzTHw2LD0dTcQFWS0BCFqxE0StBWA5byA_uvdLYn4nPovr-YojLnzuR0CfXPY4xY7JMvDs1jEaGmv-mw7ZfjIH8FqpybuMEeg_RvoSTj8LeabKwyB4nOzbHaviu3PheE3kjQSI/s400/17_231_20110215112819.jpg" width="400" /></i></a></div><div align="LEFT" style="line-height: 24px; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-size: x-small;"><i><span class="Apple-style-span" style="font-size: small; font-style: normal;"><i><span class="Apple-style-span" style="font-style: normal;"><b><i><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-size: x-small;">Tutti possono fare i grafici.</span></span></i></b></span></i></span></i></span></div></span><i> </i><br />
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</i></span></span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><i><br />
</i></span></span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span class="Apple-style-span" style="color: #0b5394;"><i>Ma continuiamo con la lettura dell'articolo...)</i></span></span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"> <span style="font-family: Arial, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><span class="Apple-style-span" style="color: #cc0000;"><i>L’intuizione della campagna, così come è stata concepita dall’agenzia </i></span><b><span class="Apple-style-span" style="color: #cc0000;"><i>Republic nella copy strategy</i></span></b><span class="Apple-style-span" style="color: #cc0000;"><i>, parte dal presupposto che tantissime persone vivono una vita monotona. Per la maggior parte di queste </i></span><b><span class="Apple-style-span" style="color: #cc0000;"><i>ogni giorno è uguale all’altro</i></span></b><span class="Apple-style-span" style="color: #cc0000;"><i> e la possibilità di provare un’esperienza nuova è molto rara</i></span><i><span class="Apple-style-span" style="color: #0b5394;"> (Poveri cari quanta pena)</span>. </i><span class="Apple-style-span" style="color: #cc0000;"><i>La </i></span><b><span class="Apple-style-span" style="color: #cc0000;"><i>promessa</i></span></b><span class="Apple-style-span" style="color: #cc0000;"><i> pertanto è che in </i></span><b><span class="Apple-style-span" style="color: #cc0000;"><i>Sardegna la vita riserva molto di più</i></span></b><i> </i></span><span class="Apple-style-span" style="color: #0b5394;"><i>(Non è una "promessa" è un'ipotesi)</i></span><span class="Apple-style-span" style="color: #cc0000;"><i>. L’argomento di convincimento razionale (reason why) sarà: </i></span><b><span class="Apple-style-span" style="color: #cc0000;"><i>"Perché ogni giorno è diverso dall’altro; perché la natura, il cibo, le relazioni umane, contribuiscono a creare un ambiente in cui davvero si vive di più. Per questo la vita è più intensa, ma anche più lunga". </i></span></b></span><span class="Apple-style-span" style="color: #444444;"><i> </i></span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"> <span style="font-family: Arial, sans-serif;"><i><span class="Apple-style-span" style="color: #0b5394;">Qui mi perdo. Allora la promessa dice: </span></i><b><i><span class="Apple-style-span" style="color: #0b5394;">in Sardegna si vive di più</span></i></b><i><span class="Apple-style-span" style="color: #0b5394;"> (tocco ferro e ne prendo atto, spero sia vero). <b>Quindi un potenziale visitatore che beneficio personale ne può trarre?</b> <b>Quale bisogno soddisfa?</b> La reason-why è <b>la ragione per cui un prodotto è migliore di un altro</b> con cui compete nello stesso mercato, quella proposta nella lettura dell'agenzia non mi soddisfa ed è troppo nebulosa, direi<b> tirata via</b> come si dice in gergo.</span></i></span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"> <span style="font-family: Arial, sans-serif;"><i><span class="Apple-style-span" style="color: #0b5394;">Io sostengo che in questa campagna manca la promessa, in <b>Sardegna vivi di più</b> non c'è nulla che <b>possa ancorare il bisogno di vacanza a uno stimolo emozionale latente o esplicito da soddisfare. </b>Se per pubblicizzare un'altra isola scrivessimo <b>a Malta vivi di più</b> cosa cambierebbe? Anche lì hanno la cultura megalitica, del buon vino, tanta storia, paesaggi mozzafiato e qualche centenario da fotografare. Insomma <b>manca l'anima</b>, quel "qualcosa" che è solo nostro e ci differenzia dal resto del mondo. <b>Questo dovrebbe uscire da un briefing di creativi </b>non le solite minestre riscaldate a suon di luoghi comuni e arrampicate sugli specchi "dietro casa" che poi tanto<b>, chi giudica non è in grado di leggere un annuncio pubblicitario.<span class="Apple-style-span" style="font-weight: normal;"> Ed ecco perché parlo </span>di competente incompetente. </b>Mi rifiuto di credere che queste decisioni siano prese da persone poco preparate culturalmente ma è ovvio che non siano esperti in materia di comunicazione pubblicitaria.</span></i></span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><i><span class="Apple-style-span" style="color: #0b5394;"><b><br />
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</div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><b>Decisamente più soft l'altra declinazione della campagna. </b>I toni sono <b>più caldi</b> e in linea con<b> l'idea di vacanza</b> del turista che sceglie la Sardegna. Il problema è che questo tipo di impostazione è, come già detto, vecchio e<b> le immagini, che da sole varrebbero una campagna,</b> perdono forza e impatto. Anche in discoteca troviamo i <i>revival</i> anni '80 e ci divertiamo un mondo a ballare <b>sciogli le trecce ai cavalli</b> ma se un cantante proponesse oggi quel genere di suono farebbe poca strada in classifica e, come diciamo noi sardi, ne <b><i>zaccherebbe</i></b> molta.</span></div><div align="LEFT" style="line-height: 150%; margin-bottom: 0cm;"> <span style="font-family: Arial, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><b>Tutto il mio rispetto al testimonial della campagna</b>, quel <b>Paolino Scattu di Gairo</b> che nella sua vita le avrà viste proprio tutte e sarà giustamente orgogliosissimo di essere stato scelto per rappresentare la sua terra.</span></span></div><div align="LEFT" style="font-style: normal; line-height: 150%; margin-bottom: 0cm;"> <span class="Apple-style-span" style="color: #444444;"><br />
</span> </div><div align="LEFT" style="font-style: normal; line-height: 150%; margin-bottom: 0cm;"> <span style="font-family: Arial, sans-serif;"><span class="Apple-style-span" style="color: #444444;">E adesso dopo il<i> flop</i> ci accorgiamo che la cicala, al contrario di quanto ci ha detto <b>Esopo</b>, continuerà ad attingere alle riserve che <b>noi formiche accatastiamo faticosamente</b> in previsione del <b>lungo inverno che qui, nel paese del sole, non finisce mai.</b></span></span></div><div align="LEFT" style="font-style: normal; line-height: 150%; margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></div><div align="LEFT" style="font-style: normal; line-height: 150%; margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><b></b>E alla nostra domanda: </span></span><span class="Apple-style-span" style="color: #444444;"><<Oh <b>cicala della Regione</b> mentre tu cantavi di un'isola dove si vive di più, noi abbiamo lavorato duramente per risparmiare, come faremo a tirare avanti?>> ci sentiremo rispondere <<Oh mie formiche, <b>questa è l'isola che danza... allora ballate</b>>>.</span></div><div align="LEFT" style="font-style: normal; line-height: 150%; margin-bottom: 0cm;"> <span class="Apple-style-span" style="color: #444444;"><br />
</span> </div><div align="LEFT" style="font-style: normal; line-height: 150%; margin-bottom: 0cm;"> <span class="Apple-style-span" style="color: #444444;">P.S. Il post è finito ma io vi avevo promesso <b>uno scoop</b> a proposito della <b>flotta regionale</b>. Non voglio commentare qui gli annunci stampa con la barca di carta (che tutti sanno essere un materiale notoriamente inaffondabile), ma la decorazione grafica delle navi: <b>Scintu</b> e <b>Dimonios</b> (i miei complimenti sinceri a chi ha scelto i nomi, bellissimi).</span></div><div align="LEFT" style="font-style: normal; line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="font-style: normal; line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;">Bisogna sapere che il<b> logotipo della regione Sardegna</b>, pagato con soldi di noi formiche, era corredato di un utilissimo e costosissimo <b>manuale d'uso del marchio</b> detto in gergo <b>Bibbia</b>. La "Bibbia" serve per mostrare il corretto posizionamento e uso del logotipo ma soprattutto a evitare che la fantasia dell'operatore grafico di turno possa fare disastri. Quindi un manuale <b>talmente prezioso e utile</b> da risultare quasi <b>religioso</b>. Manuale facilmente scaricabile da Internet e quindi non rinchiuso nel <i>caveau</i> di qualche banca in Svizzera.</span></div><div align="LEFT" style="font-style: normal; line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;">Allego di seguito la pagina che mostra come utilizzare il logotipo in presenza di fondi di colore.</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjffplUTMJcj8D8JDRdfNSX6zZ0La2Uwru0PrQerr40u_pI1AAzHd3syW1juSRxEjHO5mfbd_f9Jm3ufCNyeRxxQQJhyphenhyphenyfkTIiv4gXJ442l2IFChV2Emib7udF3onxX5HFyfsCMq3t2TuHU/s1600/aaaa.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="277" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjffplUTMJcj8D8JDRdfNSX6zZ0La2Uwru0PrQerr40u_pI1AAzHd3syW1juSRxEjHO5mfbd_f9Jm3ufCNyeRxxQQJhyphenhyphenyfkTIiv4gXJ442l2IFChV2Emib7udF3onxX5HFyfsCMq3t2TuHU/s400/aaaa.png" width="400" /></a></div><div align="LEFT" style="font-style: normal; line-height: 150%; margin-bottom: 0cm;"> <span class="Apple-style-span" style="color: #444444;"><br />
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</div><div style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;">Come si vede </span><b><span class="Apple-style-span" style="color: #444444;">non è previsto l'uso su fondo colorato</span></b><span class="Apple-style-span" style="color: #444444;"> ma solo su fondo nero. Lo scopo, evidente, è quello di non compromettere la leggibilità del logotipo. In nessun caso si prevede un bordo bianco </span><i><span class="Apple-style-span" style="color: #444444;">(outline)</span></i><span class="Apple-style-span" style="color: #444444;"> per "cercare" di ovviare al problema della visibilità su fondo colorato.</span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;">Guardate l'immagine successiva e ditemi se per la decorazione dello scafo delle navi sarde qualcuno si è preso la briga di consultare il manuale d'uso del marchio.</span></div><div style="line-height: 150%; margin-bottom: 0cm;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhH00ZkC0oDiaZ9O9I-4anzBb_Fq6_LEZNqok4_vwn9KeZ1DApKRgW8qssNtVAD_sH52HfYxsrAMrHIxAa8suy-aRGq6OicIlCUx0LlvPTzp9WtPjcBCx9aTTXHKaE0DpdUn5jsNsSghkPI/s1600/saremar+scintu+500x200.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="160" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhH00ZkC0oDiaZ9O9I-4anzBb_Fq6_LEZNqok4_vwn9KeZ1DApKRgW8qssNtVAD_sH52HfYxsrAMrHIxAa8suy-aRGq6OicIlCUx0LlvPTzp9WtPjcBCx9aTTXHKaE0DpdUn5jsNsSghkPI/s400/saremar+scintu+500x200.jpg" width="400" /></a></div><div style="line-height: 150%; margin-bottom: 0cm;"><br />
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</div><div style="line-height: 150%; margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><b>I</b></span><b><span class="Apple-style-span" style="color: #444444;">l risultato è evidente... un pasticcio illegibile.</span></b><span class="Apple-style-span" style="color: #444444;"> Per i costi dell'operazione decorazione si sono espresse voci più autorevoli. Mi limito tristemente a prendere coscienza di essere </span><b><span class="Apple-style-span" style="color: #444444;">formica</span></b><span class="Apple-style-span" style="color: #444444;">.</span></div></span><br />
</span>Unknownnoreply@blogger.com7tag:blogger.com,1999:blog-3765429551394601432.post-73248554505317955892011-05-29T18:46:00.000+02:002011-05-29T18:46:24.522+02:00Ricomincio da tre.<div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Il titolo del <i>post</i> non allude al famoso film di <b>Massimo Troisi</b> ma alla situazione che si è creata nella comunicazione elettorale del centrodestra. Evidentemente legato alle tradizioni e fedele al famoso detto <b>chi fa da se fa per tre,</b> Massimo </span></span><span class="Apple-style-span" style="color: #444444; font-family: Arial, sans-serif;">Fantola ricomincia da capo la propria campagna elettorale. Ma andiamo con ordine.</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Come tutti sanno il centrodestra, timonato dallo <b>skipper della</b> <b>North Sails Massimo Fantola</b>, non solo non ha stravinto le elezioni per le comunali di Cagliari ma non le ha neppure vinte.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><i><br />
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</i></span><i> </i></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><span class="Apple-style-span" style="font-family: Arial, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;"><i>Lo skipper Massimo Fantola commenta il risultato delle elezioni.</i></span></span></span><i> </i></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><i><br />
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</i></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><i><br />
</i></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><i><br />
</i></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><i><br />
</i></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><i><br />
</i></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><i><br />
</i></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">Eppure a giudicare dall'allegra campagna elettorale tutta tarallucci e vino <b>la vittoria doveva essere data per certa. </b></span></span></span><span class="Apple-style-span" style="color: #444444;"> </span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b><br />
</b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b>Si va al ballottaggio con Massimo Zedda e il centrosinistra in leggero vantaggio.</b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b><br />
</b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">Che fare? Continuare a navigare sulle <b>acque insidiose ricche di scogli e bassi fondali</b> o cercare il <b>vento in zone più favorevoli?</b> Risposta facile, bisogna cambiare rotta per l'ennesima volta, la terza.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">Perché <b>per la terza volta</b> la comunicazione di Massimo Fantola cambia e <b>cambia in modo radicale.</b> La mancanza di una strategia di comunicazione si palesa in queste virate che, se fossimo su una deriva, si concluderebbero ogni volta con una botta in testa del boma che cambia mura e con una bella scuffia. <b>Chi non è velista avrà capito poco ma apparirà chiaro anche a voi che stiamo parlando di un disastro.</b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"> </span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">Chi ha seguito le imprese di <b>Luna Rossa</b> ricorderà che l'equipaggio di una barca è composto da diverse figure: il timoniere, il tattico, il randista, il navigatore, il prodiere e via dicendo; ogni figura assolve il proprio compito con il massimo dell'impegno e con la certezza della sua professionalità.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><i><br />
</i></span><i> </i></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">E <b>Luna Rossa vinceva le regate,</b> perdeva quando nella barca avversaria altri professionisti svolgevano meglio di loro il proprio compito.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span> </div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b>Ma allora, cosa è successo nell'imbarcazione di Fantola? </b>Semplice. Al posto del tattico hanno messo uno che diceva di essere tattico, a quello del randista uno di cui avevano detto che forse era un randista. Insomma a chiacchiere tutti possono affermare di essere come <b>Paul Cayard</b> ma poi dimostrarlo sul campo di regata risulta molto più difficile.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">In questo senso <b>l'armatore ha una grave responsabilità</b> perché è lui che sceglie e risponde delle azioni del proprio equipaggio. Dal momento che non siamo sul <b>Pequod</b>, dove per spazzare un ponte risulta utile anche la cosidetta<i> schiuma dei mari</i> reclutata nei peggiori bar di <b>Nantucket</b>, la selezione va fatta con attenzione altrimenti <b>anche le sardine rischiano di fare più danni di Moby Dick.</b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b><i><br />
</i></b></span></span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSncRLPo12yTzyrEM6fiIl2Qt4zbzBfAVSd6MgUqM6GJmDMcpP9kiRGDLIfRI-d6rRH3HCIOHsghffopwwAbec0JvroQ_Quu7RqQby0Av8uQmi9ey3VkeumLDW2WtK1FTtUdtqKQJkYjZK/s1600/FantolaMobyDick.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><i><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSncRLPo12yTzyrEM6fiIl2Qt4zbzBfAVSd6MgUqM6GJmDMcpP9kiRGDLIfRI-d6rRH3HCIOHsghffopwwAbec0JvroQ_Quu7RqQby0Av8uQmi9ey3VkeumLDW2WtK1FTtUdtqKQJkYjZK/s1600/FantolaMobyDick.jpg" /></i></a></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b><i><br />
</i></b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><span class="Apple-style-span" style="font-family: Arial, sans-serif; font-size: x-small;"><i>Massimo Fantola e la sua ciurma.</i></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><i><br />
</i></span><i> </i></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><i><br />
</i></span><i> </i></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><i><br />
</i></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><i><br />
</i></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><i><br />
</i></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><i><br />
</i></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><i><br />
</i></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><i><br />
</i></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><i><br />
</i></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><i><br />
</i></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><i><br />
</i></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><i><br />
</i></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><i><br />
</i></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><i><br />
</i></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><i><br />
</i></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><i><br />
</i></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><i><br />
</i></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">Ecco perché <b>per la terza volta</b> la comunicazione di Fantola <b>cambia.</b> Ma non di poco cari signori, <b>radicalmente</b>. Quasi tutto da buttare nell'indifferenziata, qualcosa da riciclare ma in sostanza una netta bocciatura.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><i><br />
</i></span><i> </i></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwRIF3xRgM21fit68UkWLzHNGPcPOJmojcqT9bW_dgqgI2e86SVFX6_yIhlSORUwGzhBt2kW2Yjx8RoYXoLR1Znkdprm8LQbBcs7TLmkWG4hdql6LRdmo5amUwfHkTJgYIZKgAmxptu6Ma/s1600/FantolaTris.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><i><img border="0" height="120" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwRIF3xRgM21fit68UkWLzHNGPcPOJmojcqT9bW_dgqgI2e86SVFX6_yIhlSORUwGzhBt2kW2Yjx8RoYXoLR1Znkdprm8LQbBcs7TLmkWG4hdql6LRdmo5amUwfHkTJgYIZKgAmxptu6Ma/s640/FantolaTris.jpg" width="640" /></i></a></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><i><br />
</i></span><i> </i></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><i><br />
</i></span><i> </i></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><i><br />
</i></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><i><br />
</i></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><i><br />
</i></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><i><br />
</i></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><i><br />
</i></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><i><br />
</i></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><b><i><br />
</i></b></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b>In ogni caso i cittadini si erano già accorti che </b>la campagna faceva acqua da tutte le parti, pare che anche <b>Abbanoa abbia notificato una bolletta milionaria</b> per lo spreco del prezioso liquido.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">Quanto ci mancheranno quei bei video con <b>Massimo Fantola che arringa i cagliaritani</b> con in sottofondo le musiche più famose e sputtanate della cinematografia hollywoodiana: Gladiatore e Pirati dei Caraibi ad esempio. </span></span></span><span class="Apple-style-span" style="color: #444444;"> </span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span> </div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b>Ma adesso tranquilli, pare* che sia arrivato un nuovo equipaggio capace di riprendere la rotta e navigare con il vento in poppa. </b>Ecco che dal nord arrivano i veri velisti... ops <b>creativi, quelli bravi,</b> quelli che strano a dirsi, si fanno pagare, quelli che incredibilmente vengono pagati, insomma <b>quelli che in Sardegna, a quanto pare, mancano. </b></span></span></span><span class="Apple-style-span" style="color: #444444;"><i> </i></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b><i><br />
</i></b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><i><span class="Apple-style-span" style="font-size: x-small;">*Voci non confermate ma spero che qualcuno sappia darmi informazioni più precise.</span></i></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span> </div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b>E cosa fanno questi creativi? Fanno esattamente quello che stiamo ribadendo ormai da mesi: le cose per bene o almeno ci provano.</b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span> </div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">La piega da <b>supergiovane</b> di Fantola è stata spazzata via con la stessa violenza di una raffica a 40 nodi su una randa non terzarolata.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">Tutta la sua campagna si basava sul <b>concetto del supergiovane,</b> sulla vitalità del <b>giovane tra i giovani</b>, la campagna del<b> candidato fucsia</b>, del giubbino della North, della foto che non si cambia mai, sempre presente in ogni supporto di comunicazione e ogni volta sempre sbagliata: nello scatto, nelle luci, nel fotoritocco, nello stile del candidato.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">A me ricordava il famoso <b>Jolly Joker delle carte Modiano</b> che ti sorride quando aspettavi la carta giusta per la chiusura nell'ultima giro della pinella di ferragosto.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPFxev0Qf1rDRJhj7asHr6FRmxCN8FSxCbLc9zkV1IJFmxH7eNqH4wdmEjxJJKgUDm0QLMqaLY6VLTCbz9bYk41o57fc9J4TOzrqH8FavGpB5CKwKrwY_hGupY3JcaSOzCqqFFJTF-6EW5/s1600/JollyFantola.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="272" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPFxev0Qf1rDRJhj7asHr6FRmxCN8FSxCbLc9zkV1IJFmxH7eNqH4wdmEjxJJKgUDm0QLMqaLY6VLTCbz9bYk41o57fc9J4TOzrqH8FavGpB5CKwKrwY_hGupY3JcaSOzCqqFFJTF-6EW5/s400/JollyFantola.jpg" width="400" /></a></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Arial, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;"><i>Confronto.</i></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b><br />
</b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b><br />
</b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b>E la foto di Fantola era veramente pessima</b> sia da un punto di vista tecnico che da un punto di vista emozionale. <b>Ho sempre sostenuto che un qualsiasi cittadino debba presentarsi al pubblico con il suo abito migliore.</b> Non andiamo a un colloquio di lavoro per un posto di manager con il giubbottino North Sails e non sei figo se ci vai lo stesso ma ben che ti vada ti prenderanno per il <i><b>cazzeri </b></i><b>che fa cose e vede gente.</b></span></span></span><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b>Se partiamo dal presupposto che la campagna elettorale è la presentazione del proprio curriculum, la poltrona di Sindaco il posto di lavoro offerto, il cittadino è il datore di lavoro che boccia o premia tramite il voto, allora la foto da allegare al curriculum diventa fondamentale per fare la classica buona impressione.</b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b></b>Se poi alla foto uniamo una bella frase ad effetto, che <b>racchiuda e presenti in modo sintetico il candidato,</b> ecco qui che confezioniamo al meglio i primi elementi di bella campagna elettorale che potrebbe essere vincente. Ricordiamo che anche una <b>bella campagna elettorale perdente</b>, se relizzata in maniera impeccabile, premierà comunque lo sconfitto che si sarà presentato agli elettori con il vestito buono delle grandi occasioni. </span></span></span><span class="Apple-style-span" style="color: #444444;"> </span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span> </div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b>Non bisogna essere dei Guru della comunicazione per conoscere queste semplici regole, e nessuna di queste è stata presa in considerazione.</b> Tutto è stato fatto con tanta buona volontà (bisogna riconoscerlo) ma senza un briciolo di quello che serve davvero: <b>la capacità.</b> <b>E a farne le spese è sempre il solito Massimo Fantola che si trova a dover dire per la terza volta: ricominciamooooooo! </b></span></span></span><span class="Apple-style-span" style="color: #444444;"> </span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b><br />
</b></span></span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAeiG3624vSs9ehcYJBUpoFLz3lm9vhvYi0rLcpb-gQCgcHSz99HIH97Eiqzuekmlx4QNeYsxBfsM5GBosPgalBxOsEiVsGCNjnuOeWMJE8mFX7GMQvftlxzCEODYuwagNF5IUUrtNFJMh/s1600/PappalardoFantola.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAeiG3624vSs9ehcYJBUpoFLz3lm9vhvYi0rLcpb-gQCgcHSz99HIH97Eiqzuekmlx4QNeYsxBfsM5GBosPgalBxOsEiVsGCNjnuOeWMJE8mFX7GMQvftlxzCEODYuwagNF5IUUrtNFJMh/s1600/PappalardoFantola.jpg" /></a></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b><br />
</b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Arial, sans-serif;"><i><span class="Apple-style-span" style="font-size: x-small;">Adriano Pappalardo intona per Fantola il suo: ricominciamoooooo.</span></i></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
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</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b><br />
</b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b>Ma che il vento sia cambiato si evince anche da alcuni avvenimenti di cronaca che hanno funestato il clima elettorale. </b>Clima fino ad oggi da convento delle orsoline. Io stesso avevo fatto notare come questa campagna elettorale mancasse di duelli di spada e di fioretto. Ognuno coltivava (male) il suo orticello sperando che qualche pioggia e la primavera facessero sbocciare le proprie rose.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b>Ma guarda caso dopo il cambio di immagine è cambiato anche il clima politico.</b> Nel quartier generale di Fantola in <b>via Sonnino a Cagliari</b> viene recapitata una misteriosissima lettera contenente <b>un proiettile già esploso</b> e che intima il candidato del centrodestra ad abbandonare la competizione elettorale</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"> Preoccupato del fatto che l<b>a fonte del messaggio potesse rimanere ignota,</b> l'autore della missiva si preoccupa di aggiungere al <b>segno della falce e del martello</b> un ritratto di <b>Stalin</b> che gioca a briscola con <b>Marx</b> e il disegno di un <b>cinese che mangia un bambino. </b>Semi cancellato, ma ancora visibile, uno schizzo mal riuscito che raffigura un cinese che concima i campi con i bambini. </span></span></span><span class="Apple-style-span" style="color: #444444;"> </span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b>Oltre a condannare come fanno tutti in maniera pinocchiesca l'esecrabile gesto,</b> vorrei sottolineare il<b> senso civico</b> dell'ignoto autore che, conscio del valore del riciclaggio, ha imbustato un proiettile già esploso.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">Allego un<b> pacato commento</b> apparso sulla bacheca di <b>Massimo Zedda</b> con la reazione all'insano gesto. L'autrice, che pare sia una <b>nota collezionista di errori di ortografia</b>, ha già individuato il colpevole e lo manifesta con un garbato intervento. Nella sua <b>sintetica e lucida analisi</b> si paventa nel caso di vittoria del centrosinistra il commissariamento del comune di Cagliari.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span> </div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKwmZiT_sUxGdfSstlBumsLfI2yL2DAucK2F8FH99AuRGY-zK0BhD3PBE2M4cZtpdMm36Xg6eK-IwEwUDD6txfUp5_JbRODEGBpByzJu9F7CIwEiPneY7hDi9OlwgnZYxWVjuBNpXzkE47/s1600/CommentiSpari.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="384" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKwmZiT_sUxGdfSstlBumsLfI2yL2DAucK2F8FH99AuRGY-zK0BhD3PBE2M4cZtpdMm36Xg6eK-IwEwUDD6txfUp5_JbRODEGBpByzJu9F7CIwEiPneY7hDi9OlwgnZYxWVjuBNpXzkE47/s640/CommentiSpari.jpg" width="640" /></a></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
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</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
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</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Arial, sans-serif;"><br />
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</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Arial, sans-serif;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Arial, sans-serif;"><span class="Apple-style-span" style="color: black; font-family: Times;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Arial, sans-serif;"><span class="Apple-style-span" style="color: black; font-family: Times;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">Ma torniam</span></span></span><span class="Apple-style-span" style="color: #444444; font-family: Arial, sans-serif;">o alla parte che ci interessa di più, <b>la nuova immagine di Massimo Fantola</b>.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Arial, sans-serif;"><br />
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</span> </div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAojzjBjqyaRUPVsUltBI6CcDTr19TYUtzSZp2gukLxyjBeMBsTIy1Rr0yvsA4IehsBcJbyjebbSG6QtIBuzvREhy26j5TJTI_SgBI14kv4X8_JpucZ9IajAAw58j06uESCqEa6bvOFDkx/s1600/Nuova.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAojzjBjqyaRUPVsUltBI6CcDTr19TYUtzSZp2gukLxyjBeMBsTIy1Rr0yvsA4IehsBcJbyjebbSG6QtIBuzvREhy26j5TJTI_SgBI14kv4X8_JpucZ9IajAAw58j06uESCqEa6bvOFDkx/s400/Nuova.png" width="283" /></a></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span> </div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Arial, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;"><i>La nuova immagine di Massimo Fantola.</i></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
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</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">La prima volta che l'ho vista, annuncio a pagina intera su L' Unione Sarda,<b> ho subito apprezzato la fotografia</b> che è veramente efficace, <b>finalmente uno scatto professionale.</b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">Anche l'abbigliamento è cambiato, via il giubbotto da marinaretto e vai di camicia bianca e giacca scura.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">Vogliamo essere informali? Eliminiamo la cravatta ma teniamo la giacca. <b>Ed ecco che, magicamente, un candidato incredibile che si trasforma in candidato credibile.</b> La grafica è molto ordinata e pulita e rispetta un ordine di lettura.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span> </div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b>Quindi va tutto bene?</b> I nuovi comunicatori hanno fatto centro? Aspettate a dirlo,<b> la campagna ha infatti tre punti deboli: taglio della foto, slogan e uso del lettering. </b></span></span></span><span class="Apple-style-span" style="color: #444444;"> </span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">Sicuramente i tempi strettissimi non hanno permesso, per dirla in termini velistici, di <i>trimmare</i> meglio l'annuncio e di elaborare, soprattutto a livello di slogan, qualcosa di più ricco di contenuti.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span> </div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b>Lo slogan è infatti di una banalità disarmante</b> in tutte e due le declinazioni che fino ad ora ho visto: <b>la forza dell'esperienza</b> e <b>la forza della concretezza</b>. Tra l'altro <b>l'uso "della forza"</b> era già stato adottato per <b>la campagna elettorale di Claudia Zuncheddu,</b> quindi oltre che banale è pure scopiazzato.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixjGMzuGOf8PUAgJTN5ZTHs-96quAIB9t7Os_yu0PdUDJexDR8na7j3gWnUIF4HcVHwnuMCnu12_7Sb9IF180Myy-lHg6cycOmaR0CDy4Lwi2S4FBMEyUrIm7MyFwl2udorH7POUx7rpXh/s1600/ForzaiRS.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixjGMzuGOf8PUAgJTN5ZTHs-96quAIB9t7Os_yu0PdUDJexDR8na7j3gWnUIF4HcVHwnuMCnu12_7Sb9IF180Myy-lHg6cycOmaR0CDy4Lwi2S4FBMEyUrIm7MyFwl2udorH7POUx7rpXh/s400/ForzaiRS.jpg" width="267" /></a></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span> </div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"></span></div><span class="Apple-style-span" style="color: #444444;"></span><br />
<span class="Apple-style-span" style="color: #444444;"><div align="LEFT" style="color: black; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="color: #444444; font-family: Arial, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;"><i>La campagna elettorale di Cludia Zuncheddu.</i></span></span></div><div><span class="Apple-style-span" style="color: #444444; font-family: Arial, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;"><i><br />
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</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
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</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">Per capire meglio cosa intendo per <b>slogan banale</b> bisogna fare un<b> giochino</b>. Provate a inserire lo stesso slogan nei manifesti degli altri candidati. <b>Se cambiando l'ordine dei fattori il prodotto non cambia allora stiamo facendo matematica e non pubblicità.</b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span> </div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1jBM33WGJzD_b9Ve8eZgW675tE9Et3_XVleRevgM7aBnOOpRtIVK02pJHEdjhFYX9TGkTQuytZcCPZHjolPbScW-raRSGOoSx37XrxBXCf09LuMWxbb8C_YHH64_6d8WupSdFNT_FyqTZ/s1600/SloganFantola.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="105" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1jBM33WGJzD_b9Ve8eZgW675tE9Et3_XVleRevgM7aBnOOpRtIVK02pJHEdjhFYX9TGkTQuytZcCPZHjolPbScW-raRSGOoSx37XrxBXCf09LuMWxbb8C_YHH64_6d8WupSdFNT_FyqTZ/s640/SloganFantola.jpg" width="640" /></a></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
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</span> </div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b><br />
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</b></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Arial, sans-serif;"><b><span class="Apple-style-span" style="font-weight: normal;"><b>Slogan di questo tipo vanno bene affiancati a qualsiasi candidato.</b> Di destra, di centro o di sinistra.<b> Non raccontano e non emozionano.</b></span></b></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span> </div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b>Ma attenzione, questo slogan anche se non ci emoziona ci comunica una cosa ben precisa: fino ad oggi abbiamo sbagliato il messaggio.</b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">Dove prima si sbandieravano giovani, giovanissimi e falsi giovani oggi ci viene comunicato che i valori che contano sono l'esperienza e la concretezza: valori più in linea con il vissuto e l'età del personaggio. </span></span></span><span class="Apple-style-span" style="color: #444444; font-family: Arial, sans-serif;">Quanta distanza dal messaggio di un<b> Fantola giovane tra i giovani.</b></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span> </div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">Ma dicevamo del taglio sbagliato della fotografia. Come già argomentato rispetto alla comunicazione di Massimo Zedda, notiamo una certa tendenza a nascondere il candidato. Anche in questa foto Massimo Fantola sembra apparire quasi all'improvviso da dietro un'immaginaria quinta. <b>Il taglio è dettato da problemi di spazio in quanto nel manifesto affisso per le vie di Cagliari questo problema non c'è. </b>Quindi va bene così? No, un grafico deve prevedere i problemi di leggibilità prima di impostare il lavoro e non trovarsi costretto ad adattamenti che contraddicono <b>il bisogno di visibilità di un candidato che ha già toppato per due volte la sua comunicazione elettorale.</b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span> </div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHUU9jV2R38CWhNI9NH4zFASLrkJ-lAjm78K7v9afYOxGFR3rasMsU47NkxqX0tF5E3Xh9iTKUNFtBOz53WDULz3NB-Cn6yljJv159Dc_tP6pN4G4EXqhQGIjpMhvE4fpdSL1DO6WkYcvg/s1600/FantolaNewOrizz.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHUU9jV2R38CWhNI9NH4zFASLrkJ-lAjm78K7v9afYOxGFR3rasMsU47NkxqX0tF5E3Xh9iTKUNFtBOz53WDULz3NB-Cn6yljJv159Dc_tP6pN4G4EXqhQGIjpMhvE4fpdSL1DO6WkYcvg/s400/FantolaNewOrizz.jpg" width="400" /></a></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><span class="Apple-style-span" style="font-size: x-small;"><i>Versione in orizzontale della nuova immagine.</i></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
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</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Arial, sans-serif;"><b>Nella versione in verticale lo slogan</b> <b>è sistemato bene solo da un punto di vista teorico. </b>Essendo in linea con gli occhi del candidato, il punto dove si ferma lo sguardo dell'osservatore, risulta immediatamente percepibile. In pratica però, lo spazio esiguo in cui viene inserito crea però confusione e scarsa leggibilità.</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span> </div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZRFIkyhvK4uL4yJZWXeSBQwfM99Hgm0GEMjolPLmFCpUYoWny6NtvvDcJEYKp5fjJ_qSCiMbK7l7VcuIPD1Qk6X3z8MKRRUt7o0f20O4rPaqJs7degJscAxM4HwPBqH8L2kwjffo7873e/s1600/FantolaOcchi.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZRFIkyhvK4uL4yJZWXeSBQwfM99Hgm0GEMjolPLmFCpUYoWny6NtvvDcJEYKp5fjJ_qSCiMbK7l7VcuIPD1Qk6X3z8MKRRUt7o0f20O4rPaqJs7degJscAxM4HwPBqH8L2kwjffo7873e/s320/FantolaOcchi.jpg" width="227" /></a></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span> </div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"></span></div><span class="Apple-style-span" style="color: #444444;"></span><br />
<span class="Apple-style-span" style="color: #444444;"><div align="LEFT" style="color: black; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="color: #444444; font-family: Arial, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;"><i>Allineamento slogan-occhi.</i></span></span></div><div><span class="Apple-style-span" style="color: #444444; font-family: Arial, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;"><i><br />
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</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b>Non serve sottolineare il fatto che il principale messaggio veicolato risulta essere il nome FANTOLA che domina la scena in tutti gli adattamenti proposti. </b>Nella versione verticale lo spazio dedicato al nome del candidato e ai marchi dei partiti che lo sostengono r<b>isulta eccessivo e otticamente molto pesante. </b>La causa principale è da attribuire al fondo blu scuro che appesantisce l'immagine e tende ad assorbire i marchi.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span> </div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b>Ultimo appunto che riguarda l'uso del lettering, </b>un'inezia difficilmente percepibile per i non addetti ai lavori, ma per questo non meno importante.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">Nella parola <b>FANTOLA</b> le lettere<b> L</b> ed <b>A </b>hanno <b>il kerning sbagliato.</b> Sono troppo ravvicinate rispetto agli spazi delle altre lettere. Nelle piccole dimensioni non ci si fa quasi caso ma nei poster la differenza è invece evidente.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span> </div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjc99ssRIbvX_CayOdCXFRGIvSP63EQYRZ3iNz-n2TVNgm188W5iFsnVbvezBW_2-ZeYrQoRrzc3t_5tAqkVNCLWQUqXFyKLtx3A1ypnlydM9pQrN_k8GZ0SjK94E4kWXgdUMDI3BdfiuDe/s1600/Kerning.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="159" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjc99ssRIbvX_CayOdCXFRGIvSP63EQYRZ3iNz-n2TVNgm188W5iFsnVbvezBW_2-ZeYrQoRrzc3t_5tAqkVNCLWQUqXFyKLtx3A1ypnlydM9pQrN_k8GZ0SjK94E4kWXgdUMDI3BdfiuDe/s320/Kerning.jpg" width="320" /></a></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
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</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">Concludo con una considerazione sul sito web <a href="http://fantolasindaco.it./">fantolasindaco.it.</a></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;">Anche qui è stato fatto un piccolo<b> restyling in linea con la nuova immagine.</b> Devo dire però che quello che lascia sgomenti è l'approsimazione di chi ci ha messo mano. Non voglio discutere di usabilità o di contenuti, sarebbe troppo lungo, ma di cura dell'immagine.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHolnJBsE-8OEmUjNVAkR8Bew6q9QN8i1A7T6M-XG2d6oWQvbjRNIFy_WOs9jkGNfYV_BrgdjlikvRbre84aNVf4b93ehusWa5weNZvtJ75ysJGw9qA88VHNPkKIAzYP9aQQ_XN6HP4ZMT/s1600/NuovaHome.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="188" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHolnJBsE-8OEmUjNVAkR8Bew6q9QN8i1A7T6M-XG2d6oWQvbjRNIFy_WOs9jkGNfYV_BrgdjlikvRbre84aNVf4b93ehusWa5weNZvtJ75ysJGw9qA88VHNPkKIAzYP9aQQ_XN6HP4ZMT/s640/NuovaHome.jpg" width="640" /></a></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
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</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Arial, sans-serif;">Nel vecchio sito <b>nella parte sinistra del monitor</b> c'era e c'è ancora una veduta del <b>Bastione</b></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b>di Cagliari</b> e nella parte destra l'<b>immagine di Massimo Fantola.</b> Ebbene la foto del Bastione è rimasta malgrado sia evidentemente una foto di bassissima qualità. <b>Questa foto doveva essere sostituita il primo giorno in cui è stata inserita</b> e invece, inspiegabilmente, è ancora lì a mortificare la pagina e a supportare quell'idea di prodotto artigianale che caratterizza tutto il sito.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjx_MMXy8goV4MCxTHPJbzttQ8Y8NYD-R6pAi5yv4ZujiPpdKzPojvVHOnDXY183PcYSjs9g-SzSUvZPhO5lyk7to45NUaSRPmslyc-IeVgkH09dtY4RcSB4hvef9JfH21c8tQ9fJg05Dp1/s1600/Bastione.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjx_MMXy8goV4MCxTHPJbzttQ8Y8NYD-R6pAi5yv4ZujiPpdKzPojvVHOnDXY183PcYSjs9g-SzSUvZPhO5lyk7to45NUaSRPmslyc-IeVgkH09dtY4RcSB4hvef9JfH21c8tQ9fJg05Dp1/s400/Bastione.jpg" width="392" /></a></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Arial, sans-serif;"><br />
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</b></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Arial, sans-serif;"><b><br />
</b></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Arial, sans-serif;"><b><br />
</b></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Arial, sans-serif;"><b><br />
</b></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Arial, sans-serif;"><b><span class="Apple-style-span" style="font-weight: normal;"><b>L'aspetto più grave</b> è però quello che riguarda l'inserimento della nuova foto di Fantola e che ha sostituito la vecchia.</span></b></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Arial, sans-serif;"><b><span class="Apple-style-span" style="font-weight: normal;">Mi chiedo: ma si può presentare al mondo una simile porcheria? <b>Perché rovinare una foto e un sito con la semplice imposizione del solito, schifoso, orribile sfumato? Ci sono mille modi per scontornare un'immagine, voi non ne conoscete nemmeno uno, vergogna.</b></span></b></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Arial, sans-serif;"><b><span class="Apple-style-span" style="font-weight: normal;"><b><br />
</b></span></b></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b>Vi comunico, cari lettori, che è prematuramente venuto a mancare all'affetto dei suoi utilizzatori, assassinato da mano anonima, il nostro amato Photoshop.</b> Ne danno il triste annuncio tutti i professionisti della fotografia e della comunicazione affranti dopo aver visitato <b>il sito di Massimo Fantola dopo il restyling.</b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444;"><br />
</span> </div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b>Il </b><i><b>coroner</b></i><b> ha stabilito che il colpo fatale è stato inflitto mediante arma da fuoco.</b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b>Un solo colpo, il bossolo non è mai stato ritrovato.</b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #444444;"><b><br />
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</div>Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-3765429551394601432.post-70686574231749094872011-05-18T14:50:00.000+02:002011-05-18T14:50:17.138+02:00In quei giorni vota progRes.<div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Ho deciso di scrivere questo post dopo le elezioni, quindi a giochi fatti, per il semplice motivo che ho ricevuto numerose richieste che mi invitavano all'analisi della comunicazione di </span><b><span class="Apple-style-span" style="color: #444444;">ProgRes</span></b><span class="Apple-style-span" style="color: #444444;">.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;">In verità ero molto scettico circa il fatto che valesse o meno la pena di analizzare una campagna elettorale di per se </span><b><span class="Apple-style-span" style="color: #444444;">molto povera in termini di contenuti e di materiali prodotti.</span></b></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span> </div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Inoltre in un post, in risposta al mio intervento sulla </span><b><span class="Apple-style-span" style="color: #444444;">campagna dell'iRS</span></b><span class="Apple-style-span" style="color: #444444;">, un anonimo lettore aveva costruito una sua analisi che racchiudeva molte delle mie stesse considerazioni.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span> </div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: #444444;">Le numerose richieste mi hanno però convinto a esporre il mio punto di vista.</span></b></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span> </div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: #444444;">La linea grafica scelta da ProgRes è molto dinamica e fresca.</span></b><span class="Apple-style-span" style="color: #444444;"> L'immagine di </span><b><span class="Apple-style-span" style="color: #444444;">Ornella Demuru</span></b><span class="Apple-style-span" style="color: #444444;"> è decisamente solare e chiaramente opera di un fotografo professionista.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: #444444;">Gli elementi positivi si esauriscono qui.</span></b></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span> </div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: #444444;">Il marchio risulta poco leggibile</span></b><span class="Apple-style-span" style="color: #444444;"> e, al contrario della locandina, poco attuale. Come qualcuno ha suggerito </span><b><span class="Apple-style-span" style="color: #444444;">ricorda un cartello stradale.</span></b><span class="Apple-style-span" style="color: #444444;"> Mi piacerebbe conoscere le ragioni che hanno portato alla definizione grafica del marchio.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Risulta evidente, nell'immagine che segue, l'elemento che contiene il nome <b>ProgRes </b>e copre </span><b><span class="Apple-style-span" style="color: #444444;">l'albero deradicato degli Arborea</span></b><span class="Apple-style-span" style="color: #444444;"> rimediando il marchio dell'<b>i</b></span><b><span class="Apple-style-span" style="color: #444444;">RS</span></b><span class="Apple-style-span" style="color: #444444;">. Cosa rappresenti questo elemento "coprente" è per me un mistero, forse la </span><b><span class="Apple-style-span" style="color: #444444;">Carta de Logu? </span></b><span class="Apple-style-span" style="color: #444444;">Un lettore ha definito il marchio</span><b><span class="Apple-style-span" style="color: #444444;"> "un alberello che si spoglia dietro a un asciugamano".</span></b></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: #444444;"><br />
</span></b></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: #444444;"><br />
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</b></span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT3t2Zie6Xk6l1IiWIgkkBo1K7pf3gRdwAqKWIvqCTqyU4SUAoNl83wEPs2iwR2QGooCCjTKtPHTy-TcDNo8ucKq5DBVS9oYP5F6obBbcUN06iRebwPrTTBK2vuvT8sqJ1xnKTw1bJ9cTT/s1600/Cartelli.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="195" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT3t2Zie6Xk6l1IiWIgkkBo1K7pf3gRdwAqKWIvqCTqyU4SUAoNl83wEPs2iwR2QGooCCjTKtPHTy-TcDNo8ucKq5DBVS9oYP5F6obBbcUN06iRebwPrTTBK2vuvT8sqJ1xnKTw1bJ9cTT/s400/Cartelli.jpg" width="400" /></a></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><br />
</b></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
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</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;">In ogni caso il marchio è debole e </span><b><span class="Apple-style-span" style="color: #444444;">non si presta alle riduzioni.</span></b><span class="Apple-style-span" style="color: #444444;"> Le scritte in negativo, in particolare, tendono a mischiarsi con il colore di sfondo risultando illegibili.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinryf0udYyTH7p_yIX_TkWuBfpKTvz5YGevXjTBgpfz1ReIXZ5nCV93Ah9elC4QW1AKrPziZxtRwPL53oRYV_R8yYefUY6sDND_2IYYLVUT4-i3bY4VNpzk_xwC1KA4sqQSLwsdE1rKOd6/s1600/ProgresTV.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="313" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinryf0udYyTH7p_yIX_TkWuBfpKTvz5YGevXjTBgpfz1ReIXZ5nCV93Ah9elC4QW1AKrPziZxtRwPL53oRYV_R8yYefUY6sDND_2IYYLVUT4-i3bY4VNpzk_xwC1KA4sqQSLwsdE1rKOd6/s400/ProgresTV.jpg" width="400" /></a></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;"><i><span class="Apple-style-span" style="color: #444444;">Da questa immagine si evince la scarsa leggibilità nelle riduzioni del marchio.</span></i></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
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</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><b>E poi quel marchio mi ha ricordatoa qualcosa fin dalla prima volta che l'ho visto.</b></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><b></b>Pensa oggi, ripensa domani, finalmente... l'illuminazione.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Devo ammettere di essere sempre stato attratto dai <b>peggiori film americani</b> degli anni '60/70, per intenderci quelli con <b>ragni giganti, invasori spaziali e super eroi</b> in improbabili calzamaglie. In questo senso non potevo che apprezzare <b>Adam West</b>, il <b>Batman</b> in quella che è stata definita <b>la serie più trash di tutti i tempi</b> e andata in onda tra il 1966 e il 1968 negli Stati Uniti e poi riproposta anche in Italia.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><b>Quel marchio mi ricordava quello di Batman utilizzato nella sigla di quella serie indimenticabile.</b> Per dimostrarlo vi offro la <b><i>batmizzazione</i></b> del marchio<b> ProgRes.</b></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><b><br />
</b></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Nel frattempo ascoltatevi il fantastico <i>theme song</i> della trasmissione.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><a href="http://www.youtube.com/watch?v=1qP-NglUeZU">http://www.youtube.com/watch?v=1qP-NglUeZU</a></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span> </div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLdCCUBJsqmOj2vz14kqXZT3Y20Y37ddMI8yvkXjWJo4Lkz5i7N15_pWL1IxWZ8hIlDGYrKAi3Yo58ktuZ0JcYqSU-0dh-jjArt0UW-FkqfWYdBkUbvK6xbUAmuCI0CZL9aGgjJFVH0eIl/s1600/BatManprogres2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="138" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLdCCUBJsqmOj2vz14kqXZT3Y20Y37ddMI8yvkXjWJo4Lkz5i7N15_pWL1IxWZ8hIlDGYrKAi3Yo58ktuZ0JcYqSU-0dh-jjArt0UW-FkqfWYdBkUbvK6xbUAmuCI0CZL9aGgjJFVH0eIl/s400/BatManprogres2.jpg" width="400" /></a></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span> </div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span> </div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
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</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><b>Ritengo un'aggravant</b>e, sia per quanto concerne il marchio sia per quanto concerne la comunicazione elettorale, il fatto che tra le anime del partito figuri <b>Franciscu Sedda,</b> semiologo di fama internazionale, scrittore di successo e <b>Batideologo di ProgRes.</b></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><b><br />
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</b></span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHp0jJ1w_aTa7ru7WI-dH0d2M5V0RdnQf8BivSxlG_l2soe3dQryuvMosvgb8qbMNAh-AD0dBB_WyfK5CRhIGv37VYKDRYJhAbJIOWUywMbchqLWQmIQJ-AJ-2VsNDNAVeDiIwSnMEWCJq/s1600/SeddaBatmanRobin.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="358" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHp0jJ1w_aTa7ru7WI-dH0d2M5V0RdnQf8BivSxlG_l2soe3dQryuvMosvgb8qbMNAh-AD0dBB_WyfK5CRhIGv37VYKDRYJhAbJIOWUywMbchqLWQmIQJ-AJ-2VsNDNAVeDiIwSnMEWCJq/s400/SeddaBatmanRobin.jpg" width="400" /></a></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span> </div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><i><span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="color: #444444;">Batsedda e Robineddu pronti a contrastare il male.</span></span></i></span> </div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
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</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: #444444;">Ma andiamo al succo della campagna elettorale. </span></b><span class="Apple-style-span" style="color: #444444;">A proposito di succo, c'è da dire che se parlassimo di spremute le arance sarebbero pochine e poco polpose. Infatti i materiali prodotti sono riducibili al sito web </span><b><span class="Apple-style-span" style="color: #444444;">ornellasindaco.net </span></b><span class="Apple-style-span" style="color: #444444;">(su cui non c'è granché da dire) e alla locandina. Altro non ho visto.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span> </div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Tengo a precisare, anche in virtù di alcuni commenti ricevuti nel post precedente, che in ogni caso quando i </span><b><span class="Apple-style-span" style="color: #444444;">materiali di comunicazione non vengono visti o trovati facilmente</span></b><span class="Apple-style-span" style="color: #444444;"> il problema è di chi emette il messaggio non dell'eventuale destinatario che non riesce trovarlo. </span></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"> </span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span> </div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Detto questo</span><b><span class="Apple-style-span" style="color: #444444;"> il vero problema, </span></b><span class="Apple-style-span" style="color: #444444;">secondo la mia chiave di lettura, è dato soprattutto dall'</span><b><span class="Apple-style-span" style="color: #444444;">ambiguità del messaggio</span></b><span class="Apple-style-span" style="color: #444444;"> trasmesso dalla locandina elettorale, lo slogan </span><b><span class="Apple-style-span" style="color: #444444;">"il vero tesoro di una città sono i suoi abitanti. Sono i cagliaritani" </span></b><span class="Apple-style-span" style="color: #444444;">rende ancora più complicata la lettura.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
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</span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2T2yLMdHuFMsSEthRe_xyflZoliX9VY50WCzpN_8eWJNCbI5eHuqgYFhImSH4MVpZUNFcjnt1SnYzgnodWHI-UazNVRTthJXBwdIr0EMuVwW5NN74e9oIe7S03Km5lAakc9K7TjXhKhj8/s1600/OrnellaDemuru.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2T2yLMdHuFMsSEthRe_xyflZoliX9VY50WCzpN_8eWJNCbI5eHuqgYFhImSH4MVpZUNFcjnt1SnYzgnodWHI-UazNVRTthJXBwdIr0EMuVwW5NN74e9oIe7S03Km5lAakc9K7TjXhKhj8/s400/OrnellaDemuru.jpg" width="278" /></a></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><i><span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="color: #444444;">L</span></span></i><span class="Apple-style-span" style="font-size: x-small;"><i><span class="Apple-style-span" style="color: #444444;">a locandina originale.</span></i></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
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</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
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</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;">L'immagine scelta per presentare <b>Ornella Demuru</b> agli elettori vede una <b>bella ragazza molto felice di essere distesa in un bel prato e baciata dal sole.</b></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><b></b>La immaginiamo stendersi a terra al termine di una <b>corsa a perdifiato</b> tra i prati, <i>di canzoni stonate urlate al cielo lassù, chi arriva primo a quel muro, non sono sicuro se ti voto davvero, non sono... non sono sicuro.</i></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><i><br />
</i></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Lo slogan <b>"il vero tesoro di una città sono i suoi abitanti. Sono i cagliaritani"</b> potrebbe portare a credere che la corsa sfrenata sia stata fatta perché <b>fuggiva con la speranza di essere presa</b> da un rude fidanzato <i>casteddaio</i> poco incline alla cenetta romantica e al lume di candela. </span></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"> </span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
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</span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhulNy5wEoTYA9uyiWFEMICZrRZxzN080frPNvYrJNHWkcK4iR78Nr80nYGD1YdZ6R4uphy4sN424amVNWW18b7QXuxRBOSCUB-RsIiz-yhfvWtHfeoonMmEbbg4yoDM04arcUVM0Cit_u9/s1600/Fisietto.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="202" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhulNy5wEoTYA9uyiWFEMICZrRZxzN080frPNvYrJNHWkcK4iR78Nr80nYGD1YdZ6R4uphy4sN424amVNWW18b7QXuxRBOSCUB-RsIiz-yhfvWtHfeoonMmEbbg4yoDM04arcUVM0Cit_u9/s320/Fisietto.jpg" width="320" /></a></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><i><span class="Apple-style-span" style="font-size: x-small;">"Ceeee... missione compiuta!"</span></i></span></span><span class="Apple-style-span" style="color: #444444;"></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
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</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Dicevamo di questa<b> fanciulla adagiata sull'erba</b> in un'ideale ambientazione bucolica e vi chiedo se <b>vi sembra l'immagine di una donna determinata a guidare una città.</b></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;">E poi perché la scelta di<b> rappresentarsi in orizzontale?</b> Non vi trasmette l'idea di una <b>"disponibilità"</b> che va al di là del confine istituzionale? Con tutti questi <b>sexy scandali</b> che arrivano dai palazzi del potere sarebbe stato opportuno evitare di veicolare un messaggio così ambiguo.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span><span class="Apple-style-span" style="color: #444444;"> </span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Arial, Helvetica, sans-serif;">Nella parte inferiore della locandina troviamo uno slogan o (payoff?) <b>"Marca sa diferéntzia!"</b> e l'invito al voto.</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span><span class="Apple-style-span" style="color: #444444;"> </span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;">La prima volta che ho visto questa locandina più che a una <b>comunicazione elettorale</b> pensavo di trovarmi di fronte a una <b>pubblicità di prodotti femminili, di quelli che si usano in quei giorni</b> in cui per una donna è pressoché impossibile fare la ruota.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><a href="http://www.youtube.com/watch?v=34flyUOa7OM">http://www.youtube.com/watch?v=34flyUOa7OM</a></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
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</span> </div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifYjtfR0hINs6AUeH5bYfixEqP4EF48HZvjXtdSLhDJkkSr6iTqgPxh8qzZGXDHUY_UooqqxpHtP7o7fCzkO2ysQ_L3aGFe3kcml_1P_GUZSjlopuCznG3E8n6ifoMuX92kUoZSS-bYNve/s1600/Confronto.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="280" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifYjtfR0hINs6AUeH5bYfixEqP4EF48HZvjXtdSLhDJkkSr6iTqgPxh8qzZGXDHUY_UooqqxpHtP7o7fCzkO2ysQ_L3aGFe3kcml_1P_GUZSjlopuCznG3E8n6ifoMuX92kUoZSS-bYNve/s400/Confronto.jpg" width="400" /></a></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><i><span class="Apple-style-span" style="color: #444444;"><span class="Apple-style-span" style="font-size: x-small;">La locandina originale e quella manipolata.</span></span></i></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
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</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
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</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Vorrei sottolineare come <b>la fotografia utilizzata per il sito web</b> anche se di qualità tecnica inferiore a quella della locandina (mancano i contrasti) <b>è più adeguata a un contesto politico.</b> La presenza di una parte del marchio sfocato sullo sfondo si ricongiunge otticamente all'orecchino (tipico sardo) di <b>Ornella Demuru</b> bilanciando l'immagine.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Orecchino sardo e albero degli Arborea, sorriso fiducioso e determinazione. <b>Questa immagine diceva tutto.</b></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
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</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Anche su Facebook, ma vale anche per il sito web <b>ornellasindaco.net</b>, non sembra che la comunicazione di <b>ProgRes</b> sia efficace e puntuale.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
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</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><i><span class="Apple-style-span" style="font-size: x-small;">La pagine Facebook Ornella Demuru Sindaco.</span></i></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><b><br />
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</b></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><b><br />
</b></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><b>Ad oggi, 18 maggio ore 14,30, ancora nessun commento circa l'esito delle elezioni. </b>Ritengo che un candidato anche se ha ricevuto una sola preferenza debba in ogni caso ringraziare pubblicamente per la fiducia accordata.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
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</div>Unknownnoreply@blogger.com18tag:blogger.com,1999:blog-3765429551394601432.post-81620606486654820762011-05-11T18:39:00.004+02:002011-05-14T19:14:15.769+02:00Cronaca di una campagna già vista.<div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #e06666;"><i>Avviso al lettore: Visto il tipo di commenti che stanno arrivando voglio premettere che l'analisi, sia essa condivisa o meno, non si basa su schieramenti politici o simpatie all'IRS o a ProgRes. Si tratta solo del mio punto di vista circa il tipo di comunicazione e la qualità del messaggio. Quindi chiedo di evitare commenti che presuppongano un mio schieramento politico che non c'è.</i></span></span><br />
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #e06666;"><i>Ditemi pure che ho sbagliato, che non condividete, che potevo informarmi meglio e rimarrete nel giusto.</i></span></span><br />
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #e06666;"><i>Non ditemi che sono schierato politicamente perché la cantonata sareste voi a prenderla. </i></span></span><br />
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<span class="Apple-style-span" style="color: #e06666; font-family: Verdana, sans-serif;"><i>Lorenzo Saliu</i></span><br />
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Per la competizione elettorale per l'elezione del <b>Sindaco della città di Cagliari</b> gli indipendentisti dell'<b>IRS </b>(Indipendèntzia Repùbrica de Sardigna) propongono </span></span><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;">la dottoressa</span><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"> </span><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><b>Claudia Zuncheddu</b></span><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;">.</span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><br />
</span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;">La campagna elettorale ha suscitato in me un misto di <b>nostalgia e di amarezza</b>. </span></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;">La <b>nostalgia</b> perché mi ha ricordato i bei tempi in cui lavoravo per <b>l'agenzia di pubblicità Soleja.</b></span></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;">L'<b>amarezza</b> perché per l'ennesima volta <b>si preferisce rifare anziché fare.</b></span></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span> </div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><b>La comunicazione elettorale dell'IRS riprende infatti il lavoro fatto da Gavino Sanna per l'elezione a governatore della Sardegna di Renato Soru.</b></span></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
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<span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;">Una campagna che conosco molto bene perché ho avuto modo di lavorare a fianco del </span><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><b>grande Guru della pubblicità</b></span><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"> tra i monitor e le stampanti dell'agenzia Soleja.</span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;">In un ideale presepe con <b>Gavino Sanna</b> in veste sia di mamma che di papà, con <b>Renato</b> <b>Soru</b> ben protetto e coccolato nella mangiatoia, <b>il sottoscritto</b> verrebbe certamente </span></span><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;">sistemato</span><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"> </span><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><b>al posto dell'asino</b> o, per chi preferisce fare delle allusioni, <b>a quello del bue.</b></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span> </div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><b>Nella campagna elettorale i problemi dell'IRS non si trovano nell'impostazione grafica,</b> che è ben curata e riprende nello stile quella realizzata da <b>Gavino Sanna,</b> ma nella parte più importante della comunicazione,<b> il messaggio. </b></span></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Riprendiamo per capire meglio questo concetto il <b>modello postale della comunicazione</b>. Il modello di <b>Shannon e Weaver</b> prevede un <b>mittente</b> (IRS), che <b>codifica</b> un messaggio, <b>trasmesso</b> attraverso un <b>canale</b> a un <b>destinatario</b> (elettore) che deve <b>decodificare</b> l'informazione ricevuta.</span></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Quando si scrive uno slogan è necessario dare al ricevente tutti gli elementi che servono appunto alla decodifica. <b>Lo sapeva bene Gavino Sanna, che oltre allo slogan, nei suoi materiali inseriva un testo con la funzione di esplicitare e rafforzare il messaggio dello slogan. </b></span></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><b><br />
</b></span></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Gli slogan ideati dall'IRS si dividono in tre categorie: ambigui, banali e criptici.</span></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Gli <b>slogan ambigui</b> si basano su giochi di parole ma non essendo esplicitati possono essere fraintesi. </span></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Gli <b>slogan banali</b> sono fini a se stessi e cavalcano luoghi comuni espressi da qualunque forza politica.</span></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Gli <b>slogan criptici</b> rendono impossibile la decodifica del messaggio e quindi sono inutili. </span></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span> </div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><b>Peccato perché con un minimo di subhead alcuni slogan sarebbero stati sicuramente più forti ed efficaci.</b></span></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span> </div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;">A questo punto, come mia abitudine, non mi resta che fornirvi le prove oggettive di quanto affermato.</span></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span> </div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Partiamo dalla foto ufficiale di <b>Claudia Zuncheddu</b> che vuole essere un omaggio a una grande giornalista italiana <b>Oriana Fallaci </b><i>(mia chiave di lettura n.d.r.)</i>.</span></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span> </div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBXH6mfkWuFi-WgdQJjpfWuwwBDXJFqlrEXNaUdzHp8DX8jUU7NqAOaGb0uZZUhAIPjor8fi43VjA2t-DXF82NR-AmftjLFdWJshobYC3F-qkUzC1kIcXGNj5SDz6gZUhGHt9d8iICjgnf/s1600/Fallaci.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="127" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBXH6mfkWuFi-WgdQJjpfWuwwBDXJFqlrEXNaUdzHp8DX8jUU7NqAOaGb0uZZUhAIPjor8fi43VjA2t-DXF82NR-AmftjLFdWJshobYC3F-qkUzC1kIcXGNj5SDz6gZUhGHt9d8iICjgnf/s320/Fallaci.jpg" width="320" /></a></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
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</span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;">L'immagine si accompagna nella locandina allo slogan <b>LA FORZA DEI PI</b></span><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><span class="Apple-style-span" style="color: #444444;">Ù </span></b></span><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><b>DEBOLI.</b></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span> </div><div style="margin-bottom: 0cm;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYK-wlpIEn7K7wGLohel4aevYuqF5487gnV3WvHKxqHjMy8RBNjVDswoQY-ROqDDX6h-ARdzAE1p8da85K_v_dIHRM_Pdx39odzDehvUhSfAMsiVLDErkztImPm4fZR5U0oJLVtcE7hNV0/s1600/Somiglianze1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="313" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYK-wlpIEn7K7wGLohel4aevYuqF5487gnV3WvHKxqHjMy8RBNjVDswoQY-ROqDDX6h-ARdzAE1p8da85K_v_dIHRM_Pdx39odzDehvUhSfAMsiVLDErkztImPm4fZR5U0oJLVtcE7hNV0/s400/Somiglianze1.jpg" width="400" /></a></div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span> </div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><i><span class="Apple-style-span" style="font-size: x-small;">Le locandine a confronto.</span></i> </span></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
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<span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><i><span class="Apple-style-span" style="font-size: x-small;">Il carattere e la disposizione dei marchi.</span></i></span><br />
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<span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;">Lo slogan fa parte della </span><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><b>categoria degli ambigui</b></span><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"> e non è esplicitato.</span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Immagino che nelle intenzioni la forza dei più deboli sia da attribuire all'impegno di <b>Claudia Zuncheddu</b> come medico sia in Italia che in Africa<b> (gol)</b>. Ma potrebbe anche voler dire che la candidata rappresenta il punto di forza dei partiti più deboli <b>(autogol)</b> o ancora che i quattro partiti siano la forza della candidata debole <b>(autogol)</b>. Insomma troppe chiavi di lettura possibili e molte al negativo.</span></span><br />
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</span></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Una frase simile la troviamo negli <b>atti degli apostoli, Salmo 33</b> che si intitola proprio <b>SEI TU, SIGNORE, LA FORZA DEI DEBOLI</b>. Aggiungi una parola e il messaggio diventa chiaro, togli una parola e il messaggio rimane ambiguo.</span></span></div><div style="margin-bottom: 0cm;"></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span> </div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;">Gavino Sanna aveva ideato <b>MEGLIO SORU</b>. Semplice, immediato, efficace anche nella poco fortunata versione in negativo <b>PEGGIO SORU</b>. Gli avversari politici avevano infatti realizzato degli adesivi che appiccicavano ovunque convinti di creare chissà quale confusione. Se gli ignoti autori della <i>zingarata</i> avessero saputo che il cervello umano funziona per euristiche probabilmente non avrebbero speso inutilmente tempo per attaccare gli adesivi e il denaro per stamparli.</span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0F-N7d9lMTtq2_73i_SFDhbKb73VtmQIIFMRC3ehRr_rt2HaMoYF0N1jLLLf1dfHVHDNLbzQZ0sPVNL6tt4UKA-DLwYNDhXuIrlE-UTUnvTmIlGvH-UKbtCNyvQ-AGmByxCHfcTUz5U8g/s1600/PEGGIOMEGLIUO.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="132" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0F-N7d9lMTtq2_73i_SFDhbKb73VtmQIIFMRC3ehRr_rt2HaMoYF0N1jLLLf1dfHVHDNLbzQZ0sPVNL6tt4UKA-DLwYNDhXuIrlE-UTUnvTmIlGvH-UKbtCNyvQ-AGmByxCHfcTUz5U8g/s320/PEGGIOMEGLIUO.jpg" width="320" /></a></div><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><br />
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Uno dei più bei messaggi della campagna di <b>Gavino Sanna</b> per <b>Renato Soru</b> affermava <b>NON </b></span></span><b><b></b></b><br />
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<b><b><div style="display: inline !important; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="display: inline !important;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;">È </span></span></div></div></b></b><b><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;">TUTTO LORO</span></span> </b><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><b>QUELLO CHE LUCCICA</b>. Messaggio meraviglioso ma che necessitava di un testo di spiegazione utile a rafforzare e a disambiguare il messaggio.</span><br />
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</div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Da notare che questo messaggio non è farina del sacco di Gavino Sanna che ha ammesso, avendo pubblicato la foto sul suo libro<b> Come ho fatto il Presidente</b>, di aver letto la frase scritta su un muro da un ignoto writer. Ma Gavino Sanna l'ha fatta sua, interpretandola e associandola a un preciso messaggio, la Sardegna è dei sardi non degli investitori provenienti dal continente. La subhead che disambigua lo slogan chiude con un efficacissimo <b>TENIAMOCI L'ORO E LIBERIAMOCI DI LORO</b> che da sola meriterebbe lo status di slogan. </span></span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1ZRCQMG88Z-aCyJ2dKkAivC_AHr_FCLCZPFCGbqHvTIFkFQYJ9Akk28Xsusjq6QkW2ryqYq_08a8DAPG0gvXJ9z2BVDwYioyUeEW29tGab-FQ3DftyyRhfRcHDF00NdNtoNTY9gDsD6LQ/s1600/Murales.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="214" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1ZRCQMG88Z-aCyJ2dKkAivC_AHr_FCLCZPFCGbqHvTIFkFQYJ9Akk28Xsusjq6QkW2ryqYq_08a8DAPG0gvXJ9z2BVDwYioyUeEW29tGab-FQ3DftyyRhfRcHDF00NdNtoNTY9gDsD6LQ/s320/Murales.jpg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFNbe3JCytGk26ZMHVpA0mwYSDP_71gc4OBL4JYFl7P-kju8JRm3xj6sBWVLx8fEeVKRPimEXlXbsxuVsA05QXLTqLg5_5uhoiano0e4IGOqbHV7TPVQ4PYeGK809PEnTepNfRjrz_9mdV/s1600/Oro.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFNbe3JCytGk26ZMHVpA0mwYSDP_71gc4OBL4JYFl7P-kju8JRm3xj6sBWVLx8fEeVKRPimEXlXbsxuVsA05QXLTqLg5_5uhoiano0e4IGOqbHV7TPVQ4PYeGK809PEnTepNfRjrz_9mdV/s320/Oro.jpg" width="219" /></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><b><span class="Apple-style-span" style="color: black; font-family: Times;"><span class="Apple-style-span" style="font-weight: normal;"><br />
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</span></span> </div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><b>Ricordiamo che una campagna senza immagini a supporto del messaggio basa tutta la sua forza sullo slogan</b>. E lo slogan deve essere tosto per passare. Gavino Sanna aveva optato per una campagna senza l'uso dell'immagine di Renato Soru (utilizzata solo in alcuni materiali di comunicazione) perché teneva ben presenti due elementi: la sua abilità nel saper plasmare come creta le parole e l'incapacità di Soru nel posare per un fotografo. </span></span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFTKto7Du-lUna82KPtYA1de6VeU23PuKwVyHw4aXv_BrdpPo2KQtY9fnu7mw5k3oZwn5SkUhs0Znq22nonUxKCE_-nLQwn6wVuh-4uyaO9D_KTrdjFScrKt55oF7YRLN7GOGwGQ2Y-OBH/s1600/SLOGANSORU.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="192" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFTKto7Du-lUna82KPtYA1de6VeU23PuKwVyHw4aXv_BrdpPo2KQtY9fnu7mw5k3oZwn5SkUhs0Znq22nonUxKCE_-nLQwn6wVuh-4uyaO9D_KTrdjFScrKt55oF7YRLN7GOGwGQ2Y-OBH/s400/SLOGANSORU.jpg" width="400" /></a></div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><b>E gli slogan dell'IRS come sono?</b><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"> </span><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;">Dal momento che abbiamo festeggiato il 150° anniversario dell'unità d'Italia vorrei citare il Mercantini dicendo che</span><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"> </span><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><b><i>"sembrano forti ma sono smorti"</i></b></span></span></span><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;">.</span></span><br />
<span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"></span>Ecco alcuni dei manifesti con gli slogan proposti dall'IRS.</span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
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</span></span> </div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><span class="Apple-style-span" style="font-size: x-small;"><i>Slogan misteriosi.</i></span> </span></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;">In ogni locandina troviamo come elemento fisso <b>COMBATTIAMOLI INSIEME</b> a cui si aggiunge di volta in volta una frase che serve a completare lo slogan. COMBATTIAMOLI INSIEME promette di risolvere i problemi con forza e tenacia. Ma attenzione all'uso delle parole che vanno pesate e ragionate. <b>COMBATTERE presuppone violenza</b>, ne consegue che il metodo IRS di risolvere i conflitti è quello dello scontro.</span></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span> </div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Per quanto riguarda il primo slogan mi viene in mente una considerazione molto semplice. <b>L'INFORMAZIONE CARTAIGIENICA</b> posta in questi termini può riferirsi al fatto che tutta l'informazione su carta stampata abbia una funzione meno nobile di quella che dovrebbe avere almeno nelle intenzioni. Chiedo però agli editori di optare per le prossime edizioni di uscite straordinarie con carta morbida e resistente. Allo stesso tempo presumo che tutta l'informazione veicolata dal web sia invece tutta igienica.<b> Insomma uno slogan che abbaia ma non morde</b> (slogan criptico).</span></span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><b>EQUITALIA COMBATTIAMOLA INSIEME </b>invece è uno slogan banale che, lo dico in rima, cavalca un malcontento generale. </span></span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Chi siano invece questi <b>LECCHINI D'ORO</b> da combattere non è dato saperlo (slogan criptico). </span></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span> </div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Uno degli slogan più strani afferma: <b>I FINTI GENI APPENA NATI COMBATTIAMOLI INSIEME.</b></span></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Cosa vogliano comunicarci i teorici del partito? Che bisogna far la guerra a dei neonati che hanno la sfortuna di essere i sosia stupidi di Einstein o di Mozart? Qui la famosa subhead sarebbe servita a rendere meno misterioso questo slogan. </span></span><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;">Anche nel <b>profilo di Facebook di Claudia Zuncheddu</b> un sostenitore esprime la sua perplessità con il commento: questa è criptica<i> (da qui la definizione di slogan criptici n.d.r.).</i></span><br />
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><b>Per un comunicatore questo commento è come una stilettata al cuore.</b> <b>Significa che il messaggio non è passato.</b></span></span><br />
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</b></span></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Ho idea che i "finti geni appena nati" siano i fuoriusciti da IRS e confluiti in Progres. Ma siamo sicuri che uno slogan del genere possa suscitare consenso? Le cose diciamole chiare oppure lasciamo perdere queste <b>"finte" stoccate</b> con il fioretto spuntato.</span></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span> </div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Adesso un esempio di slogan banale e ambiguo allo stesso tempo. <span class="Apple-style-span" style="color: black; font-family: Times;"></span></span></span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><b><span class="Apple-style-span" style="font-weight: normal;"><b>QUIRRA. COMBATTIAMOLA INSIEME.</b></span></b></span></span><br />
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><div style="display: inline !important; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="display: inline !important; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;">È </span></span></div></div>banale perché presuppone posizioni scontate, chiunque è contrario alla presenza nel proprio territorio di un poligono dove si sparano proiettili all'uranio impoverito e chissà che altri veleni. È ambiguo perché strutturato male da un punto di vista sintattico.</span></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
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</span></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><b><span class="Apple-style-span" style="font-size: x-small; font-weight: normal;"><i>Gavino Sale appostato nei pressi di Quirra.</i></span></b></span></span><br />
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Lo slogan ci comunica che questa regione della Sardegna, già provata dalla presenza di un poligono militare, <b>dovrà difendersi dalle truppe dell'IRS pronte a muovere guerra.</b> I migliori uomini di <b>Perdasdefogu e Villaputzu</b> a quanto pare sono stati già richiamati nelle caserme mentre gli inabili alla leva stanno approntando barricate e ammucchiando provviste.</span></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Chiaramente la mia è una provocazione ma anche questa volta manca l'idea che suscita l'emozione. "<b>Quirra" dovrebbe dire tutto ma in realtà non dice assolutamente nulla. Un problema reale riassunto in uno slogan banale.</b></span></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Ma come dimostrerò nelle prossime righe,<b> in questa campagna ci ha messo lo zampino il Diavolo</b> che come al solito fa le pentole ma si dimentica ogni volta dei coperchi. </span></span><b><b></b></b><br />
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<b><b><div style="display: inline !important; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="display: inline !important; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;">È</span></span></div></div></b></b><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><b> qui che la campagna con un autogol incredibile assume toni grotteschi.</b></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span> </div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Prendiamo il mio slogan preferito:</span></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><b>VECCHIE PANTOFOLE DELLA POLITICA. COMBATTIAMOLE INSIEME.</b></span></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
</span></span> </div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Che io sappia si dice <i>vecchie ciabatte</i> ma forse la pantofola è più chic. In ogni caso se la frase viene promossa da un imberbe diciottenne ha un senso <b>ma volete sapere chi sono i promotori di questo slogan? Eccoli, insieme.</b></span></span><br />
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<span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;"><i>Giovani pantofole?</i></span></span><br />
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</span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;">Insomma <b>se questi sono i giovani</b> penso che per <i>"vecchie pantofole della politica" </i>si intenda qualcuno dei vecchi immortalati dal fotografo<b> Luigi Corda</b> nel suo famoso libro <b>100 CENTENARI</b>. Una rapida verifica tra coloro i quali hanno prestato attività politica permetterà di <b>individuare ed eliminare</b> questi pericolosi individui prima che la natura, inesorabile, faccia il suo corso.</span></span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAznHe0hsk_4PuicbyzWmh73ZhG6Lki5ew0Ob9CCGa85WaH2B8A7NVcfChatwJ9uVy4OmQzUOqV3A7lDqLku0qi2BV4EoI-7DeIAcCEqrrIMoe8D4SZ0yqXxCSu3TwKTWIgvi-ZH5_eh0T/s1600/VecchiePantofole2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="235" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAznHe0hsk_4PuicbyzWmh73ZhG6Lki5ew0Ob9CCGa85WaH2B8A7NVcfChatwJ9uVy4OmQzUOqV3A7lDqLku0qi2BV4EoI-7DeIAcCEqrrIMoe8D4SZ0yqXxCSu3TwKTWIgvi-ZH5_eh0T/s640/VecchiePantofole2.jpg" width="640" /></a></div><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;">Ecco perché </span><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;"><b>quando si scrivono gli slogan</b></span><span class="Apple-style-span" style="color: #444444; font-family: Verdana, sans-serif;">, soprattutto nelle competizioni politiche, bisogna pensare in anticipo a ogni possibile critica e contestazione. Abbiamo le tasche piene di vecchi che si credono giovani, di giovani che puntano solo sull'età, di vecchi che si circondano di giovani per apparire meno vecchi.</span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><b>Perché non puntare invece sulle qualità che di sicuro a quei signori non mancano: preparazione, onestà e idee?</b></span></span></div><div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #444444;"><br />
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</div>Unknownnoreply@blogger.com29tag:blogger.com,1999:blog-3765429551394601432.post-62265999760143759172011-05-04T16:48:00.000+02:002011-05-04T16:48:15.607+02:00Artizzu, navigatore del Tempo.<div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #666666; font-family: Verdana, sans-serif;">Il <b>candidato Sindaco Artizzu </b>ha rinunciato alle sua <b>comunicazione "storica"</b>.</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #666666; font-family: Verdana, sans-serif;">Le ultime <b>immagini relative alla</b> <b>sua campagna elettorale</b> lo ritraggono infatti in modo più sobrio e consono a un candidato per una carica così importante. <b>Naturalmente portandosi appresso la solita marea di errori grafici che sottendono un cambio di rotta ma non di timoniere.</b></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #666666; font-family: Verdana, sans-serif;">Ma di questo vorrei parlare alla fine del post in quanto ritengo molto più interessanti e divertenti le ultime cose prodotte nello <b>stile Artizzus Consul</b>.</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #666666; font-family: Verdana, sans-serif;"><br />
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</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;">Come abbiamo visto anche nel post precedente <b>l'amore per la storia di Artizzu</b> va al di là dei confini dello spazio e del tempo. Per questo troviamo riferimenti alla <b>Grecia delle Polis</b>, alla <b>Roma del periodo Repubblicano</b>, alla <b>Roma del periodo Imperiale </b>fino al periodo in cui a <b>Frittole </b>arrivarono altri due viaggiatori del tempo <b>Mario e Saverio</b>, ma questa è un'altra storia. </span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;">Quindi saliamo sulla <b>DeLorean</b>, impostiamo i dati, accendiamo <b>il flusso canalizzatore</b> e iniziamo il nostro <b>viaggio nel tempo.</b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #666666;"><br />
</span> </div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><b><span class="Apple-style-span" style="color: #e06666;">Prima tappa. Roma contro Cartagine.</span></b></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #666666;">Eccoci in Sardegna nel 215 aC, l'isola non è ancora sotto il dominio di Roma.</span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><b><br />
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</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;">Lo<span class="Apple-style-span" style="color: #666666; font-family: Verdana, sans-serif;"> </span><span class="Apple-style-span" style="color: #666666; font-family: Verdana, sans-serif;"><b>stile Artizzus Consul</b></span><span class="Apple-style-span" style="color: #666666; font-family: Verdana, sans-serif;"> </span><span class="Apple-style-span" style="color: #666666; font-family: Verdana, sans-serif;">può essere definito un</span><span class="Apple-style-span" style="color: #666666; font-family: Verdana, sans-serif;"> </span><span class="Apple-style-span" style="color: #666666; font-family: Verdana, sans-serif;"><b>neo-classicheggiante</b></span><span class="Apple-style-span" style="color: #666666; font-family: Verdana, sans-serif;"> che farebbe arricciare i capelli anche a</span><span class="Apple-style-span" style="color: #666666; font-family: Verdana, sans-serif;"> </span><span class="Apple-style-span" style="color: #666666; font-family: Verdana, sans-serif;"><b>Gavino Sanna.</b></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;">Lo stile, in questa immagine, potrebbe anche essere definito con il nome di <b>"neon-<span class="Apple-style-span" style="font-weight: normal;"><b>classicheggiante</b></span>"</b> visti i <b>tubi fluorescenti</b> che il candidato sembra voler installare nella struttura dell'ex <b>Ospedale Marino di Cagliari</b>.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;">Lo stabile assumerà il nome di <b>DOMUS AMSICORA</b> ossia la casa di <b>Amsicora</b> il famoso condottiero, contemporaneo di Artizzu, nemico giurato di Roma e <b>alleato dei cartaginesi.</b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #666666;"><br />
</span> </div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><b>L'impostazione grafica è talmente sbagliata da impedire qualsiasi commento costruttivo, semmai distruttivo. </b>Associare l'originalissimo slogan <b>"la città ai giovani"</b> con l'ex Ospedale Marino si presta a considerazioni sull'ambiguità della chiave di lettura e dell'accostamento testo-immagine.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;">Dare la città in mano ai giovani porterà al risultato ottenuto nella struttura del Poetto <b>distrutta da giovani vandali?</b> Che Artizzus non sia un Consul romano ma un <b>alleato di Amsicora</b> che sogna una <b>Carales a ferro e fuoco? </b></span></span></span><span class="Apple-style-span" style="color: #666666;"> </span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #666666;"><br />
</span> </div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;">Sicuramente no, ma di sicuro <b>le sue legioni stanno distruggendo la grafica armati di Corel Draw, Photoshop Elements e copia e incolla.</b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;">Ricordiamo inoltre che <b>l'apostrofo non sostituisce l'accento.</b> Si tratta di un errore grammaticale punibile con un tratto rosso e un bel cinque in pagella.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #666666;"><br />
</span> </div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #666666;"><br />
</span> </div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><b><span class="Apple-style-span" style="color: #e06666;">Seconda tappa. Un nuovo Rinascimento.</span></b></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;">Torniamo <b>indietro nel futuro</b> e impostiamo i dati per un balzo di 1.300 anni. Eccoci in pieno Rinascimento.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><b><br />
</b></span></span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkw7QXLLxb7zrPB-WK5K27hTEZISCtzK6471NkPMeZD4XR5iV1TVEh-yGncrn8zjEb5h5qe4U7dZm367oncy9q8gtVTG6qorqezeQ-0cV6PjAGAeBkAy6AK6OYOgWC0asueaThT3JK_xz3/s1600/Arte.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="241" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkw7QXLLxb7zrPB-WK5K27hTEZISCtzK6471NkPMeZD4XR5iV1TVEh-yGncrn8zjEb5h5qe4U7dZm367oncy9q8gtVTG6qorqezeQ-0cV6PjAGAeBkAy6AK6OYOgWC0asueaThT3JK_xz3/s320/Arte.jpg" width="320" /></a></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><b><br />
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</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;">Nell'immagine notiamo come la <b>sindrome da filtro di Photoshop</b> non da tregua al grafico che sperimenta un programma dalle potenzialità infinite direttamente su materiali di comunicazione di enorme importanza.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;">Stiamo infatti parlando di manifesti relativi all'elezione a Sindaco <b>non di scherzi tra amici su Facebook</b> come l'immagine potrebbe suggerire.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><b></b>La certezza che si parla di "<b>principiante"</b> si evince dall'uso del filtro <b>Lente</b> che permette di creare un particolare effetto di luce. <b>Tutti i principianti usano questo filtro.</b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><b></b>Nel nostro caso viene usato sul marchio di FLI.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><b>Consiglio gratis: non si deve MAI modificare un marchio esistente. Chi lo fa, in ogni caso, sbaglia.</b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;">Potrei scrivere fiumi di bit sugli errori grafici di allineamenti, interlinea, colori... ma sarebbe noioso e troppo formativo per il "grafico".</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"></span></span></span></div><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><div align="LEFT" style="font-family: Times; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><b><span class="Apple-style-span" style="color: #e06666;">Terza tappa. La Carales romana.</span></b></span></span></div><div align="LEFT" style="color: black; font-family: Times; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;">Di nuovo in viaggio, controllo al flusso canalizzatore e via verso il I° secolo dC. In quest'epoca si consum</span></span></span><span class="Apple-style-span" style="color: #666666; font-family: Verdana, sans-serif;">a lo scempio per eccellenza, non solo nel campo della grafica, <b>un campo talmente vasto dove chiunque si professa esperto</b>, ma anche della comunicazione, <b>un campo talmente vasto dove chiunque si professa esperto.</b></span></div><div align="LEFT" style="color: black; font-family: Times; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="color: #666666; font-family: Verdana, sans-serif;"><br />
</span></div><div align="LEFT" style="color: black; font-family: Times; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="color: #666666; font-family: Verdana, sans-serif;"><b></b>Ecco a voi il poster di cui ancora mi chiedo quale sia il <b>messaggio</b>.</span></div></span></span></span> <div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #666666;"><br />
</span> </div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAGSO4AQhA7piHmzfUGdto4sQAXqwt-v-X9-ZXY88OWf-OiUnwt2PBlgJqfQxIwLO-PxQnINNevY1aCWqZsKjjk1OhmxM_3EnrxtlCPnzc6P07QJRZZe40XlzBNJW_5IwkEuJOmObhQm5E/s1600/ANFITEATRO.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAGSO4AQhA7piHmzfUGdto4sQAXqwt-v-X9-ZXY88OWf-OiUnwt2PBlgJqfQxIwLO-PxQnINNevY1aCWqZsKjjk1OhmxM_3EnrxtlCPnzc6P07QJRZZe40XlzBNJW_5IwkEuJOmObhQm5E/s400/ANFITEATRO.jpg" width="278" /></a></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #666666;"><br />
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</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
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</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
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</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
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</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
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</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;">Il titolo <b>ANFITEATRO ROMANO, CAGLIARI</b> accompagna l'immagine di un anfiteatro, non quello della Cagliari di oggi ma della <b>ricostruzione ipotetica</b> dell'anfiteatro di ieri. <b>Geniale.</b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijohyphenhyphen5YfQArZqPoyOp0tWLDhvI6FitkXSMvhz5AdxOmulRREne_ClRu1H2WbOCSjEkHH7dBo9eZ49uKBF3dfzXc5lRVN4uQ-dyaZen3P49KJkJ3mA0F6wpy_bzC4Z7E7jZ_mc1JqBLVYEw/s1600/800px-Ricostruzione_anfiteatro_romano_%2528Cagliari%2529.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijohyphenhyphen5YfQArZqPoyOp0tWLDhvI6FitkXSMvhz5AdxOmulRREne_ClRu1H2WbOCSjEkHH7dBo9eZ49uKBF3dfzXc5lRVN4uQ-dyaZen3P49KJkJ3mA0F6wpy_bzC4Z7E7jZ_mc1JqBLVYEw/s1600/800px-Ricostruzione_anfiteatro_romano_%2528Cagliari%2529.jpg" /></a></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #666666; font-family: Verdana, sans-serif;"><br />
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</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
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</span></span></span><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;">In<b> primo piano </b>troviamo un enorme <b>faccione deturpato da qualche strana malattia</b> (in realtà trattato malamente con il filtro "posterizza" e scontornato ancora peggio). <b>Chi sarà mai?</b> Un gladiatore romano morto durante uno spettacolo e il cui <b>fantasma spaventa a morte i vivi riuscendoci tra l'altro molto bene?</b> Anche i testi sistemati secondo lo schema <i>ad minchiam</i> senza un particolare ordine complicano ulteriormente la lettura dei contenuti testuali. <b>Il marchio FLI sembra essere inserito in modo puramente casuale.</b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #666666;"><br />
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</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #666666;"></span></div><span class="Apple-style-span" style="color: #666666;"><div align="LEFT" style="margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><b><span class="Apple-style-span" style="color: #e06666;">Quarta tappa. Ritorno al futuro.</span></b></span></span></div><div align="LEFT" style="margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Trovare <b>1,21 gigawatt</b> di potenza per raggiungere le <b>88 miglia</b> orarie necessarie al balzo nel tempo non è cosa da tutti i giorni. <b>Quindi, prima che finisca il plutonio, non ci resta che ritornare al futuro.</b></span></div><div align="LEFT" style="margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Ma come annunciato all'inizio del post si ha la svolta, al bando lo stile definito "latinista" lodato da una fan estasiata (ma non molto competente) e <b>comunicazione più sobria.</b></span></div><div align="LEFT" style="margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b><br />
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</span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;">Quindi nuova foto e nuova grafica. <b>Rimangono comunque tantissimi errori nella realizzazione dell'esecutivo e nella corrispondenza tra la versione in verticale e quella in orizzontale.</b> </span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #666666; font-family: Verdana, sans-serif;"><br />
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</span></span></span></div><div align="LEFT" style="color: black; font-family: Times; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></span></span></div><div align="LEFT" style="color: black; font-family: Times; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></span></span></div><div align="LEFT" style="color: black; font-family: Times; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></span></span></div><div align="LEFT" style="color: black; font-family: Times; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;">Ci chiediamo a questo punto perché un cambio di rotta così repentino?<b> Le ragioni sono contenute in questo post e nel precedente.</b> Non si può improvvisare la comunicazione senza prevedere azioni e reazioni.</span></span></span></div><div><br />
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<div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;">Il cambio radicale ci comunica una cosa ben precisa, <b>la strategia di comunicazione era sbagliata.</b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><b><br />
</b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><b>Ma come già detto se cambiamo rotta ma il timoniere resta alla barra non arriveremo mai a Itaca. </b></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #666666;"><br />
</span> </div><div align="LEFT" style="margin-bottom: 0cm;"> <span class="Apple-style-span" style="color: #666666;"> </span></div><div align="LEFT" style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #666666;"><br />
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</div>Unknownnoreply@blogger.com4tag:blogger.com,1999:blog-3765429551394601432.post-30877890018998527812011-04-29T19:20:00.004+02:002011-05-18T14:55:29.980+02:00IO... SONO... ARTIZZU!<div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #3d85c6;"><b><span class="Apple-style-span" style="font-size: large;">Comunicazione di servizio.</span></b></span></span></i><br />
<i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #3d85c6;"><span class="Apple-style-span" style="font-size: large;"><b></b>Per ragioni a me sconosciute dopo l'immagine inserita rimane molto spazio prima della successiva riga di testo Mi scuso per il disagio nella lettura e se qualcuno ha idea di come risolvere l'inconveniente sarei grato se me lo facesse sapere.</span></span></span></i><br />
<span class="Apple-style-span" style="color: #e06666;"><i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #e06666;"><i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Musica consigliata di sottofondo per la lettura di questo post.</span></span></i></span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #e06666;"><i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">http://www.youtube.com/watch?v=d8v2TUQomZU&feature=fvwrel</span></span></i></span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
</span> </span><span class="Apple-style-span" style="font-size: large;"> </span></span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Stufo di vedere la solita campagna elettorale dei due candidati a Sindaco, Fantola e Zedda, mi aggiravo per le strade di Cagliari con la curiosità di vedere un po' della comunicazione fatta dagli altri candidati.</span></span></span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">All'improvviso, nei pressi del THotel, ecco sfilare alla mia sinistra un camion-vela con l'immagine del candidato </span></span><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Artizzu</span></span></b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"> in forza a </span></span><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">FLI</span></span></b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">.</span></span></span><br />
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<span class="Apple-style-span" style="color: #666666;"><div style="color: black; font: normal normal normal 16px/normal Helvetica; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="color: #666666;"><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Se non è stato amore a prima vista poco c'è mancato.</span></span></b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"> A conquistarmi non è stato quello sguardo furbetto di uno che </span></span><i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">ha visto cose che noi umani non possiamo nemmeno immaginare</span></span></i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">, ma bensì il trattamento del carattere utilizzato per scrivere il nome e lo slogan. </span></span></span></div></div><div style="color: black; font: normal normal normal 16px/normal Helvetica; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; min-height: 19px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
</span> </span></span></div></div><div style="color: black; font: normal normal normal 16px/normal Helvetica; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Qualcosa di storico, un carattere graziato con effetto rilievo e pattern marmorizzato. Mi sono sentito proiettato indietro nel tempo di duemila anni quando i generali di Roma Imperiale ci ricordavano che </span></span><i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">ciò che facciamo in vita rieccheggia per l'eternità.</span></span></i></span></div></div></span><br />
<span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
</span> </span></span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfQ_yxD3UWSrbOEHVwF1L-87suBr3t3pnFwU_GnXlct__jq3lG3KpxSbcnAsWK78CaaOHne1a024D-yhxCcPzQRoMr2mks0baZrB7Z48i9y7AtBMtygfqsMPG7aG2goy23Bp67GLrATIHu/s1600/Poster.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfQ_yxD3UWSrbOEHVwF1L-87suBr3t3pnFwU_GnXlct__jq3lG3KpxSbcnAsWK78CaaOHne1a024D-yhxCcPzQRoMr2mks0baZrB7Z48i9y7AtBMtygfqsMPG7aG2goy23Bp67GLrATIHu/s400/Poster.jpg" width="301" /></span></span></a></div><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
</span> </span><span class="Apple-style-span" style="font-size: large;"> </span></span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #666666;"><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #666666;"><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #666666;"><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #666666;"><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #666666;"><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #666666;"><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #666666;"><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #666666;"><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #666666;"><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #666666;"><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #666666;"><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
</span> </span></span><br />
<span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
</span> </span></span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 19.0px;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Ma andiamo ad analizzare meglio il poster nella sua versione in verticale tratta dal profilo Facebook del candidato.</span></span></span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
</span> </span><span class="Apple-style-span" style="font-size: large;"> </span></span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">http://www.facebook.com/pages/Ignazio-Artizzu-Sindaco-di-Cagliari/136305749773395</span></span></i></span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
</span> </span><span class="Apple-style-span" style="font-size: large;"> </span></span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="color: #666666;"></span></span></span></div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="color: #666666;"></span></span></span><br />
<span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="color: #666666;"></span></span><br />
<span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="color: #666666;"></span></span><br />
<span class="Apple-style-span" style="color: #666666;"></span><br />
<span class="Apple-style-span" style="color: #666666;"></span><br />
<span class="Apple-style-span" style="color: #666666;"><div style="color: black; font: normal normal normal 16px/normal Helvetica; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Da un punto di vista puramente grafico trovo di cattivo gusto l'effetto rilievo e il pattern. </span></span></span></div><div style="color: black; font: normal normal normal 16px/normal Helvetica; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Però bisogna ammettere che la scelta è giustificata, come vedremo dopo, dall'accostamento di </span></span><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Artizzu</span></span></b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"> a quei </span></span><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">guerrieri lacedemoni</span></span></b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"> che sacrificarono la loro vita 2.500 anni fa in nome della libertà e della gloria.</span></span></span></div><div style="color: black; font: normal normal normal 16px/normal Helvetica; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; min-height: 19px;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
</span> </span><span class="Apple-style-span" style="font-size: large;"> </span></span></div><div style="color: black; font: normal normal normal 16px/normal Helvetica; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="color: #666666;"><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Intorno alla figura del candidato Console</span></span></b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">, scusate, Sindaco sono state inserite senza ordine logico, come dice un mio caro amico in neolatino </span></span><i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">ad minchiam,</span></span></i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"> una serie di frasi che probabilmente riassumono il programma elettorale. </span></span></span></div><div style="color: black; font: normal normal normal 16px/normal Helvetica; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; min-height: 19px;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
</span> </span><span class="Apple-style-span" style="font-size: large;"> </span></span></div><div style="color: black; font: normal normal normal 16px/normal Helvetica; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">L'</span></span><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">immagine fotografica</span></span></b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"> invece è orfana di fotografo professionista ma figlia illegittima del digitale. La camicia bianca su fondo bianco sparisce quasi completamente e quindi quale migliore occasione per piazzarci sopra il testo? </span></span><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Il risultato è un faccione che sbuca fuori dal nulla quasi ci fosse un buco in una tela bianca.</span></span></b></span></div></span><br />
<div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 19.0px;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
</span> </span><span class="Apple-style-span" style="font-size: large;"> </span></span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Non avere paura di avere coraggio</span></span></b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"> è lo slogan scelto dal candidato. In prima lettura la frase mi ha ricordato un passo del discorso di</span></span><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"> Giovanni Paolo II</span></span></b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"> appena eletto Papa.</span></span></span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Ma il significato mi è sembrato subito troppo oscuro per un personaggio che ha basato la propria comunicazione sulla semplicità.</span></span></span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Da un controllo su </span></span><i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">youtube</span></span></i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"> i miei dubbi si sono rivelati subito giusti, la frase non era del Papa (</span></span></span><span class="Apple-style-span" style="color: #666666; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: large;">La mancanza di riferimenti precisi nella lettera di presentazione ha la colpa di rendere ambiguo il messaggio dello slogan. La mia chiave di lettura sarà quindi condizionata dalla mancanza di informazioni più precise il che non fa altro che rendere più gravi queste mancanze stesse). </span><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Una ricerca su </span></span><i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Google</span></span></i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"> mi ha portato all'evidenza che la frase </span></span></span><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">è contenuta in uno dei tanti decaloghi in voga nel </span></span><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">periodo fascista</span></span></b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">. Ma di questo parleremo in seguito. </span></span></span><br />
<span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8j4QiBzc0B3VFNRb9IxA-H8cQGLwYpXGxko8BWu1VaPnGXPRajJSQv0TdoVhgtMD8waEO47Rhf8DC0Iv-Zbo39T-44yzo-LiWmOdab6WsN8cbhV1x6RFl1DNzhzAsXII5OFjLqlZ2WRG8/s1600/ArtizzuDues.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8j4QiBzc0B3VFNRb9IxA-H8cQGLwYpXGxko8BWu1VaPnGXPRajJSQv0TdoVhgtMD8waEO47Rhf8DC0Iv-Zbo39T-44yzo-LiWmOdab6WsN8cbhV1x6RFl1DNzhzAsXII5OFjLqlZ2WRG8/s320/ArtizzuDues.jpg" width="320" /></span></span></a></div><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #666666;"><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #666666;"><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #666666;"><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #666666;"><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Una delle regole base della comunicazione pubblicitaria è quella di non iniziare uno slogan con la negazione</span></span></b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">, inoltre la frase invece di spiegare e rendere esplicito un messaggio lo rende ancora di più oscuro. Insomma... non sono convinto.</span></span></span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 19.0px;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
</span> </span><span class="Apple-style-span" style="font-size: large;"> </span></span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Ma torniamo al tema della Roma Imperiale, anzi a qualche centianio di anni prima, esattamente nel </span></span><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">480 AC quando l'Impero persiano minacciava la Grecia</span></span></b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"> e alle </span></span><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Termopili i 300 spartani guidati da Leonida si guadagnarono la loro fama immortale.</span></span></b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"> </span></span></span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
</span> </span><span class="Apple-style-span" style="font-size: large;"> </span></span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Come direbbe Antonio Di Pietro tutto questo che ci azzecca?</span></span></b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"> Ci azzecca, ci azzecca. Scorrendo le immagini nel profilo della pagina di Facebook scopriamo l'ancoraggio tra lo stile lapidario dei testi e la storia antica.</span></span></span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 19.0px;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
</span> </span><span class="Apple-style-span" style="font-size: large;"> </span></span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">http://www.facebook.com/pages/Ignazio-Artizzu-Sindaco-di-Cagliari/136305749773395</span></span></i></span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 19.0px;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
</span> </span><span class="Apple-style-span" style="font-size: large;"> </span></span></div><div style="font: 12.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHi1GfR8-isYJqt8sJORKV7sWsmUDy5Ab-Gy9zUfD281z5fSEq7S-vV37dn3CmJoj49hR4U8N7g1ldBvEhepIr-GlC5RymlImPaNiH4_DFtYbNPcV0W2VfKMV1FBxye7i3BKQFwBH_nDwa/s1600/Spartani1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHi1GfR8-isYJqt8sJORKV7sWsmUDy5Ab-Gy9zUfD281z5fSEq7S-vV37dn3CmJoj49hR4U8N7g1ldBvEhepIr-GlC5RymlImPaNiH4_DFtYbNPcV0W2VfKMV1FBxye7i3BKQFwBH_nDwa/s320/Spartani1.jpg" width="320" /></span></span></a></div></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i><span class="Apple-style-span" style="font-size: x-small;">L'immagine è tratta dal profilo Facebook di Artizzu</span></i> </span></span><br />
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<span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Ecco una bella falange di </span></span><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">opliti spartani magistralmente disegnati da Frank Miller e griffati malamente FLI</span></span></b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"> pronti alla pugna. Lo stesso candidato euforico per questa bella rappresentazione posterà il proprio commento. </span></span></span><br />
<span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Interessante come un utente faccia notare che </span></span><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">questa volta la battaglia sarà più dura</span></span></b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"> rispetto a quel giorno in cui pochi soldati si trovarono di fronte il più grande esercito mai messo in campo fino ad allora e ammonisce di stare ben attenti agli</span></span><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"> Efialte</span></span></b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">, il greco traditore che guido l'esercito persiano tra i monti e che permise di aggirare lo sbarramento spartano.</span></span></span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFcujZEl2vjuK965-xUfcmhTGyY2xVRitnMJk8nl5zWkck3Ow6GJiZYR5dheAlCaagZKaY-xqsJZ4gDpnxszbi1vL1U4hGBOo_1Qp_Gw_uiGjLNF54NRAa6MIZtCv1rWxRyxPtxghmETFL/s1600/Immagine+7.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><img border="0" height="172" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFcujZEl2vjuK965-xUfcmhTGyY2xVRitnMJk8nl5zWkck3Ow6GJiZYR5dheAlCaagZKaY-xqsJZ4gDpnxszbi1vL1U4hGBOo_1Qp_Gw_uiGjLNF54NRAa6MIZtCv1rWxRyxPtxghmETFL/s400/Immagine+7.png" width="400" /></span></span></a></div><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Ma la passione per la storia antica è manifesta anche in un'altra immagine realizzata con photoshop in cui il candidato nell'anno </span></span></span><span class="Apple-style-span" style="color: #666666;"><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">MMXI</span></span></b></span><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"> assume le generalità di </span></span></span><span class="Apple-style-span" style="color: #666666;"><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Artizzus, Consul</span></span></b></span><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"> (immagino che sia una immaginifica carica di Sindaco dell'impero romano) eletto (fecit) dal </span></span></span><span class="Apple-style-span" style="color: #666666;"><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Senatus Populusque Caralitanus</span></span></b></span><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">.</span></span></span><br />
<span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGSq4MAAu5EKDoSvM48kvnP_m28eqMk-hr_QJ-QC9IdNjjGWC82KZQ3gvY7QfYsuWnZe_swlnajeL4oJkDuH-1Yr8xSfekgkM7bd9zcBU6bl8jv7UEHQBCBLd8nFv-Nhc5hPBcYgI6g8Bq/s1600/Consul.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><img border="0" height="270" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGSq4MAAu5EKDoSvM48kvnP_m28eqMk-hr_QJ-QC9IdNjjGWC82KZQ3gvY7QfYsuWnZe_swlnajeL4oJkDuH-1Yr8xSfekgkM7bd9zcBU6bl8jv7UEHQBCBLd8nFv-Nhc5hPBcYgI6g8Bq/s400/Consul.jpg" width="400" /></span></span></a></div><span class="Apple-style-span" style="color: #666666; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: 16px;"><i><span class="Apple-style-span" style="font-size: x-small;"><br />
</span></i></span><br />
<span class="Apple-style-span" style="color: #666666; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: 16px;"><i><span class="Apple-style-span" style="font-size: x-small;">L'immagine è tratta dal profilo Facebook di Artizzu</span></i></span></div><div style="font: 12.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Non ho fatto studi classici quindi non conosco il latino ma </span></span><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">il mio giudizio su questa rappresentazione</span></span></b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"> è molto simile a quella di </span></span><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Ugo Rag. Fantozzi</span></span></b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"> a proposito del film la </span></span><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Corazzata Potemkin</span></span></b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">.</span></span></span></div><div style="font: 12.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"><span class="Apple-style-span" style="color: #666666;"><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Dico, ma si può mettere un'immagine del genere sulla pagina ufficiale di un candidato alla poltrona più importante della città di Cagliari?</span></span></b></span></div><div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 20.0px;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
</span> </span><span class="Apple-style-span" style="font-size: large;"> </span></span></div><div style="font: 12.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Detto questo l'idea è di fare una visita al sito web. Viste le premesse non mi aspetto granché di buono ma ci provo.</span></span></span></div><div style="font: 12.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
</span> </span><span class="Apple-style-span" style="font-size: large;"> </span></span></div><div style="font: 12.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"><span class="Apple-style-span" style="color: #666666;"><i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">www.artizzusindaco.it</span></span></i></span><br />
<span class="Apple-style-span" style="color: #666666;"><i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRQtjganNt7vTp5rO94DXZaHeDVXBmvZmEbtWRMtS77imOotlZ640cANGFBccufp5yZ5WuwY3gNRd7kpSBKiNUzo3YWVRXYWwuudLaZ1eZgg2QIscXpDWtfNBaXIKh3F_vi0W6cPYzI-iW/s1600/SitoArtizzu.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><img border="0" height="524" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRQtjganNt7vTp5rO94DXZaHeDVXBmvZmEbtWRMtS77imOotlZ640cANGFBccufp5yZ5WuwY3gNRd7kpSBKiNUzo3YWVRXYWwuudLaZ1eZgg2QIscXpDWtfNBaXIKh3F_vi0W6cPYzI-iW/s640/SitoArtizzu.jpg" width="640" /></span></span></a></div><span class="Apple-style-span" style="color: #666666;"><i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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</span> </span><span class="Apple-style-span" style="font-size: large;"> </span></span></div><div style="font: 12.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
</span> </span><span class="Apple-style-span" style="font-size: large;"> </span></span></div><div style="font: 14.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
</span> </span></span><br />
<span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Come immaginavo si tratta di un sito "fai da te". Buona volontà e basta.</span></span></span><br />
<span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"></span></span></span><br />
<span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="color: #666666;"></span></span><br />
<span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="color: #666666;"></span></span><br />
<span class="Apple-style-span" style="color: #666666;"></span><br />
<span class="Apple-style-span" style="color: #666666;"></span><br />
<span class="Apple-style-span" style="color: #666666;"><div style="color: black; font: normal normal normal 14px/normal Helvetica; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="color: #666666;"><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Chiedo ufficialmente a TUTTI I PRINCIPIANTI CHE SI DILETTANO DI GRAFICA di evitare l'uso dello sfumato.</span></span></b></span></div></div><div style="color: black; font: normal normal normal 14px/normal Helvetica; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Inspiegabilmente la grafica del sito è totalmente differente da quella analizzata in precedenza. L'insipiegabile si spiega con il semplice fatto che non esiste un esperto di comunicazione che tiri le fila della campagna elettorale. Non capisco comunque il prato sullo sfondo. Sempre in primo piano lo slogan </span></span><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">non avere paura di avere coraggio</span></span></b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">.</span></span></span></div></div></span></div><div style="font: 14.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 17.0px;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
</span> </span><span class="Apple-style-span" style="font-size: large;"> </span></span></div><div style="font: 14.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Nella lettera di presentazione, ben scritta da un punto di vista emozionale ma ricca di errori di ortografia (l'apostrofo non può essere utilizzato come accento), </span></span><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">viene citato l'autore dello slogan come un grande uomo ma non lo si nomina... perché? </span></span></b></span></div><div style="font: 14.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
</span> </span><span class="Apple-style-span" style="font-size: large;"> </span></b></span></div><div style="font: 14.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Spulciando su Internet sono risalito all'identità dell'autore, gerarca fascista, editore e soldato.</span></span></b></span></div><div style="font: 14.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 17.0px;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
</span> </span><span class="Apple-style-span" style="font-size: large;"> </span></span></div><div style="font: 14.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">La frase è uno dei punti, il quarto, del </span></span><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">decalogo del buon fascista </span></span></b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">pubblicato sulla rivista </span></span><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Vent'anni</span></span></b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"> fondata da </span></span><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Guido Pallotta</span></span></b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"> nel 1934.</span></span></span></div><div style="font: 14.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
</span> </span><span class="Apple-style-span" style="font-size: large;"> </span></span></div><div style="font: 14.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">http://www.thule-italia.net/fascismo/IlDecalogoFascista.html</span></span></i></span></div><div style="font: 14.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
</span> </span><span class="Apple-style-span" style="font-size: large;"> </span></span></div><div style="font: 14.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Di seguito il decalogo definito </span></span></span><span style="font: normal normal normal 13px/normal Arial;"><span class="Apple-style-span" style="color: #666666;"><i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">denso di violenza e dì ardire combattivo</span></span></i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">. </span></span><i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Privo di ogni forma di pietas e di mezze misure.</span></span></i></span></span></div><div style="font: 14.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 17.0px;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
</span> </span><span class="Apple-style-span" style="font-size: large;"> </span></span></div><div style="font: 12.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><b><span class="Apple-style-span" style="color: #666666;"><i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">DECALOGO PUBBLICATO NELLA RIVISTA VENT'ANNI</span></span></i></span></b><span class="Apple-style-span" style="color: #666666;"><i><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"> </span></span></i></span></div><div style="font: 13.0px Arial; margin: 0.0px 0.0px 13.0px 0.0px;"><span class="Apple-style-span"><i><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">1) Obbedire al Duce. </span></span></span></i></span><br />
<span class="Apple-style-span"><i><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">2) Odiare sino all'ultimo respiro i nemici del Duce, cioè della Patria. </span></span></span></i></span><br />
<span class="Apple-style-span"><i><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">3) Smascherare i traditori della Rivoluzione senza sbigottire per la loro eventuale potenza. </span></span></span></i></span><br />
<span class="Apple-style-span"><b><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">4) Non aver paura di aver coraggio. </span></span></span></b></span><br />
<span class="Apple-style-span"><i><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">5) Non venire mai a compromessi col proprio dovere di fascista, dovessero andarne perduti il grado, lo stipendio, la vita. </span></span></span></i></span><br />
<span class="Apple-style-span"><i><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">6) Meglio morire orgogliosamente affamato che vivere pinguemente avvilito. </span></span></span></i></span><br />
<span class="Apple-style-span"><i><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">7) Spregiare il cadreghino. </span></span></span></i></span><br />
<span class="Apple-style-span"><i><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">8) Odiare il vile denaro. </span></span></span></i></span><br />
<span class="Apple-style-span"><i><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">9) Preferire la guerra alla pace, la morte alla resa. </span></span></span></i></span><br />
<span class="Apple-style-span"><i><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">10) Non mollare. Mai!</span></span></span></i><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"> </span></span></span></span></div><div style="font: 14.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 17.0px;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">A questo punto potremmo chiedere al candidato Sindaco di </span></span><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">non avere paura di avere coraggio </span></span></b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">e di citare senza timori </span></span><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Guido Pallotta</span></span></b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">.</span></span></span></div><div style="font: 14.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 17.0px;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
</span> </span><span class="Apple-style-span" style="font-size: large;"> </span></span></div><div style="font: 14.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 17.0px;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Sicuramente un </span></span><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">grande uomo</span></span></b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"> di cui ammetto di non conoscerne la storia. </span></span><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Mi dovrò informare per poi poter condividerne o meno il giudizio, espresso dal candidato Sindaco, di umana grandezza.</span></span></b></span><br />
<span class="Apple-style-span" style="color: #666666;"><b><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;">Allo stesso tempo <b>se la frase non è riferita a Guido Pallotta</b> sarebbe preferibile per il candidato Sindaco <b>citarlo esplicitamente in modo da evitare pesanti e imbarazzanti scambi d'autore.</b></span></span></span></div><div style="font: 12.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"><br />
</div>Unknownnoreply@blogger.com4tag:blogger.com,1999:blog-3765429551394601432.post-46075342832560653982011-04-15T20:12:00.003+02:002011-04-18T15:28:20.345+02:00Il sito web di Fantola, è sempre Pasqua.<div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">Nell'aspra battaglia a suon di nulla tra <b>Massimo Fantola</b> e <b>Massimo Zedda</b> assistiamo a inquietanti </span><span class="Apple-style-span" style="color: #666666;">fenomeni </span><span class="Apple-style-span" style="color: #666666;">di inversione anagrafica.</span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">Da una parte troviamo un <b>SuperFantola</b> che cerca con effetti speciali di sembrare <b>più giovane riuscendoci però malissimo</b> mentre <b>Massimo Zedda</b> fa di tutto per sembrare <b>più vecchio riuscendoci benissimo</b>.</span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 19.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">Analizzando il <b>sito web di Fantola</b> nel tripudio di fucsia, azzurro, icone giganti, immagini in movimento e <b>giovani che sorridono in ogni dove</b> bisogna ammettere che esiste una notevole interattività.</span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">Strumenti come la <b>Fantola web.tv</b>, le <b>Fantola News</b> e <b>La</b> <b>parola ai cittadini</b> ottengono lo scopo di movimentare la pagina e di incentivare le persone a ricollegarsi al sito web.</span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">Io lo faccio spesso e ogni volta trovo qualcosa di nuovo da commentare insieme a voi<b>.</b></span><br />
<span class="Apple-style-span" style="color: #666666;"><b>Lo considero un uovo di Pasqua con una sorpresa che non delude mai.</b></span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5DJvEzCyvTYlKuuutcWzRrs8HKS3SZI4D1GcNv4mja96p47LBGr3cLJZX5N082R3a387Oe0nsSrj81f6sxcQfftQ2aNoWdCwQRNuEQwYMxft9F3GV5THxearY23p-R8CGF_yz3u1HFiTc/s1600/FantolaPasqua.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5DJvEzCyvTYlKuuutcWzRrs8HKS3SZI4D1GcNv4mja96p47LBGr3cLJZX5N082R3a387Oe0nsSrj81f6sxcQfftQ2aNoWdCwQRNuEQwYMxft9F3GV5THxearY23p-R8CGF_yz3u1HFiTc/s320/FantolaPasqua.jpg" width="204" /></a></div><span class="Apple-style-span" style="color: #666666;"><b><br />
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</span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">L'ultima che ho trovato l'ho scartata proprio oggi... era lì da tempo ma <b>non l'avevo notata distratto dai tanti giovani che affollano il sito</b> e inneggiano al candidato con un fervore quasi sospetto. </span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 19.0px;"><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuaki9aZtz7eQg2EDI4K7p-wRV6_RaAvkdD9BRBpho8SAMtMvzfYeVEXhKJWMePJFaSpn0k0EmtVPA0VJsJXjZtt9TqUHwhyphenhyphenyZ-HbkOPBViT1Y8kz1IHmK1Kpfh0OLMbd68LacoQhKKTQ2/s1600/Giovani1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="207" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuaki9aZtz7eQg2EDI4K7p-wRV6_RaAvkdD9BRBpho8SAMtMvzfYeVEXhKJWMePJFaSpn0k0EmtVPA0VJsJXjZtt9TqUHwhyphenhyphenyZ-HbkOPBViT1Y8kz1IHmK1Kpfh0OLMbd68LacoQhKKTQ2/s400/Giovani1.jpg" width="400" /></a></div><br />
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<span class="Apple-style-span" style="color: #666666;"><b>Ma veniamo alla bella sorpresa di oggi.</b></span><br />
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<span class="Apple-style-span" style="color: #666666;">L'home page di oggi apre con <b>Fantola tra gli studenti: renderemo grande la città.</b> Si parla quindi di scuola. Ma nel menù di destra, tra i titoli, anzi nel titolo più importante relativo al programma elettorale, troviamo un errore madornale: <b>le prime idee per il mio "programa"</b>.</span><br />
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<span class="Apple-style-span" style="color: #666666;">Sdoganando l'errore grammaticale come parte integrante del programma di governo si potrebbe pensare a uno slogan del tipo <b>voti più alti per "tuti"</b> prevedendo un <b>appoggio incondizionato da parte degli studenti più svogliati e poco propensi all'apprendimento</b>.</span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">Comizi ed eventi organizzati al Poetto o a Monte Urpinu in orario scolastico dove interagire con <b>studenti in vela</b> avrebbero senz'altro un grande successo e una grande partecipazione. </span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 19.0px;"><br />
</div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><b>E' chiaro che il candidato non ha colpe dirette su questo errore</b> ma la responsabilità morale di ciò che viene scritto e proposto per suo conto sì. Allora appare sempre più chiaro che, come si diceva ai bei tempi della scuola, <b>questa campagna elettorale di Massimo Fantola si applica ma non riesce</b>.</span><br />
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</span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><b>Massimo Zedda invece che fa?</b> Personalmente guardo il sito di Massimo Zedda il meno possibile e mai di prima mattina in quanto <b>quella faccetta mogia mogia</b>, con quel <b>sorrisetto triste triste</b> ha il potere di deprimermi.</span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><b><span class="Apple-style-span" style="font-weight: normal;"><br />
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<span class="Apple-style-span" style="color: #666666; font-family: Helvetica; font-size: 16px;">Coraggio M<b>assimo sfodera il tuo miglior sorriso</b> e ricordati che i tuoi beati 32 anni non sono il tuo limite ma la tua vera opportunità.</span><br />
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<span class="Apple-style-span" style="color: #666666; font-family: Helvetica; font-size: 16px;"><b>E come disse qualcuno </b></span><span class="Apple-style-span" style="color: #666666; font-family: Helvetica; font-size: 16px;"><b>resuscitando un morto semplicemente </b></span><span class="Apple-style-span" style="color: #666666; font-family: Helvetica; font-size: 16px;"><b>cambiando i poli da positivo a negativo e da a negativo a positivo... SI... PUO'... FAREEEEEEEE.</b></span><br />
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<span class="Apple-style-span" style="font-family: Helvetica;"><i><span class="Apple-style-span" style="color: #cc0000;">18.04.2011. Finalmente si sono accorti dell'errore e il link è stato modificato.</span></i></span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiub3Zf6RrHXu3xJsst3xlFMZvmYJvafx2O8oPt767H3cbGA-UqWpoHq1tWJ_X7-QlgTtDmAIyFXpKK9qI4RCMdrjAJAt7LgYBy18cdfybKNB8mr_XiIX7bdFUPoqkhe9uivlG8x_7O8pXc/s1600/Immagine+1.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="117" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiub3Zf6RrHXu3xJsst3xlFMZvmYJvafx2O8oPt767H3cbGA-UqWpoHq1tWJ_X7-QlgTtDmAIyFXpKK9qI4RCMdrjAJAt7LgYBy18cdfybKNB8mr_XiIX7bdFUPoqkhe9uivlG8x_7O8pXc/s320/Immagine+1.png" width="320" /></a></div><span class="Apple-style-span" style="color: #666666; font-family: Helvetica;"><i><br />
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</b></span></div>Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-3765429551394601432.post-31389276859995931062011-04-06T15:12:00.002+02:002011-04-06T15:35:26.225+02:00"Sotto il vestito... niente" contro "Supergiovane"<div style="font: 20.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><i><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="color: #3d85c6;"><span class="Apple-style-span" style="font-size: small;">Si consiglia la lettura di questo post ascoltando i brani consigliati.</span></span></span></i></div><div style="font: 20.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 24.0px;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"></span></span></div><span class="Apple-style-span" style="color: #666666;"></span><br />
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<span class="Apple-style-span" style="color: #666666;">Sotto i riflettori di una Cagliari un po' grigia e in cerca di un nuovo Sindaco si combatte a suon di frasi fatte, luoghi comuni e poca sostanza, la battaglia tra il campione del centrosinistra </span><b><span class="Apple-style-span" style="color: #666666;">Massimo "Sotto il vestito... niente" Zedda</span></b><span class="Apple-style-span" style="color: #666666;"> e il campione del centrodestra </span><b><span class="Apple-style-span" style="color: #666666;">"Massimo Supergiovane Fantola"</span></b><span class="Apple-style-span" style="color: #666666;">. Naturalmente stando ben attenti a non farsi male e a non irritare troppo l'avversario politico che magari si offende. </span></div><div style="font: 20.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 20.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">Ho voluto prendere un po' più di tempo per analizzare la campagna elettorale di Massimo Zedda. <b>I presupposti erano buoni e i materiali di comunicazione risultavano e risultano ancora oggi sempre migliori.</b></span></div><div style="font: 20.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">Il merito è sicuramente del grafico che supporta il candidato Sindaco e che ha saputo dare una precisa e coerente immagine da seguire per tutta la campagna elettorale.</span></div><div style="font: 20.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 24.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 20.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">Come già segnalato in un mio precedente post il <b>punto debole della campagna di Massimo Zedda</b> era proprio nella fotografia del candidato. L'intervento c'è stato ed anche efficace. L'unico cruccio, forse soggettivo ma comunque condiviso, è dato da quell'<b>espressione un po' malinconica</b>... sembra uno scolaro che nascosto tra i banchi teme di essere interrogato da un momento all'altro fingendo sicumera.</span></div><div style="font: 20.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><b>L'impostazione grafica invece è sempre all'altezza e anzi migliora di volta in volta.</b> Trovo positivo anche la modifica del colore del fondo nei poster 6x3 diventato di un arancio più carico e di colore verde, sempre per il fondo, nei manifesti 2x1. Il cambio in corsa di alcuni elementi infatti non è sintomo di precedenti decisioni affrettate ma di ragionamenti sul come rendere più incisiva la comunicazione.<b> Sicuramente ci si è resi conto che il fondo precedente sottolineava in modo più evidente l'espressione triste.</b></span></div><div style="font: 20.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
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</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnsEm5KRZfYwpYSySzb-FOiMHLoMFHS3Dj964t6_aI3YagXFzQTeXRD84xZ8Hpyai7zVCtN8ucpkee1MDX_6Qlk5Gi1yPSuSWU-KfLMQxfuOIP8SeGTEiaLHioBVpzNRYRS9RswbBhzgDF/s1600/Zedda3.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="160" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnsEm5KRZfYwpYSySzb-FOiMHLoMFHS3Dj964t6_aI3YagXFzQTeXRD84xZ8Hpyai7zVCtN8ucpkee1MDX_6Qlk5Gi1yPSuSWU-KfLMQxfuOIP8SeGTEiaLHioBVpzNRYRS9RswbBhzgDF/s320/Zedda3.jpg" width="320" /></a></div><div style="font: 20.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><i><span class="Apple-style-span" style="font-size: x-small;">Zedda al verde</span></i></span></div><div style="font: 20.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
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</span></div><div style="font: 20.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">Il vero problema è dato dal fatto che <b>il suo faccione è l'unico messaggio veicolato</b> dalla campagna elettorale. Lo slogan "</span><b><span class="Apple-style-span" style="color: #666666;">ora tocca a tutte<span class="Apple-style-span" style="font-weight: normal;"> (tutte sottolineato!)</span> le Cagliari che ci sono" </span></b><span class="Apple-style-span" style="color: #666666;">è infatti brutto da un punto di vista concettuale, difficile da leggere, quasi impossibile da pronunciare e soprattutto non comunica niente.</span></div><div style="font: 20.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">A mio avviso la buona idea di partenza "</span><b><span class="Apple-style-span" style="color: #666666;">ora tocca a noi" </span></b><span class="Apple-style-span" style="color: #666666;">ha legato troppo le mani a chi ha dovuto declinare gli slogan andandosi ad impantanare in una palude dove<b> la soluzione migliore, tirata fuori a forza dall'acquitrino, era comunque pessima</b>.</span></div><div style="font: 20.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 24.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 20.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">Ecco perché <b>la grafica e la foto di Massimo Zedda diventano gli unici messaggi veicolati</b>, le uniche cose che rimangono e che vengono ricordate. A questo punto viene spontaneo chiedersi: <b>chi è Massimo Zedda?</b> Un giovane sicuramente perché i giovani oggi in politica vanno di moda. Ma siamo sicuri che sia un vero giovane e non un giovane vecchio?</span></div><div style="font: 20.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 24.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 20.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">Per rispondere vediamo come sta portando avanti la sua campagna elettorale.</span></div><div style="font: 20.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 24.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 20.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><b>Un giovane che si rispetti non può prescindere dall'uso dei social network</b>, pare superfluo dirlo. Ebbene, analizzando anche in maniera superficiale l'utilizzo di Facebook scopriamo che dopo le primarie l'utilizzo del media non si è evoluto come avremmo potuto aspettarci<b>. E' sorprendente constatare che Massimo Zedda non interviene mai nelle discussioni sul social network </b>di fatto evitando il confronto con il popolo del web.</span></div><div style="font: 20.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 20.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">Gli inteventi sono limitati alla rassegna stampa, al link di qualche video ecc... insomma <b>la solita aria fritta che non interessa a nessuno</b> tranne che agli "interessati già votanti".</span></div><div style="font: 20.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">Mi spiego meglio, il social network ha la straordinaria capacità di mettere in diretto contatto sostenitori, detrattori, dubbiosi e candidato ponendo tutti sullo stesso piano. Ci sarà il sostenitore che affermerà che il candidato Zedda è bravissimo, il detrattore che dirà che è incapace e il dubbioso che per natura esprimerà appunto i suoi dubbi.</span></div><div style="font: 20.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">Va da sé che <b>i sostenitori non hanno un grande bisogno di stimoli</b> in quanto <i>"si prendono la briga e di certo il gusto di dare a tutti il consiglio giusto"</i> mentre i dubbiosi e detrattori si.</span></div><div style="font: 20.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">Se il candidato vorrà pendersi cinque minuti per rispondere a una critica e fornire precise argomentazioni a sostegno della propria tesi vedrà che <b>magicamente detrattori e dubbiosi cambieranno opinione</b> diventando probabilmente dei nuovi sostenitori.</span></div><div style="font: 20.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="font: normal normal normal 20px/normal Helvetica;"><span class="Apple-style-span" style="color: #666666;">Fantasia? Secondo una ricerca di <b>Harris-Interactive</b> </span></span><span class="Apple-style-span" style="color: #666666;">quando un’azienda risponde ad un commento negativo a proposito di un prodotto, <b>l’autore del commento sembra cambiare opinione nei confronti dell’azienda</b>.</span></div><div style="font: 20.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">Nel dettaglio:</span></div><div style="font: 20.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">- Il 33% degli intervistati rimuove il commento.</span></div><div style="font: 20.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">- Il 33% scrive una recensione positiva.</span></div><div style="font: 20.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">- Il restante 17% diventa un affezionato cliente dell’azienda di cui aveva scritto una recensione negativa.</span></div><div style="font: 20.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 23.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 20.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><b>Qui si parla di politica ma il concetto è lo stesso.</b> Le persone oggi vogliono partecipare, essere coinvolte emotivamente e non essere semplici spettatori.</span></div><div style="font: 20.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 20.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><b>Quindi Massimo Zedda di fatto non sta usando il social network per fare campagna elettorale.</b></span></div><div style="font: 20.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><b><br />
</b></span></div><div style="font: 20.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">E allora cosa fa? Quello che facevano i vecchi politici... il porta a porta, fa cose e vede gente, stringe mani, promette... insomma sembra proprio che questo giovane di anagrafe di fatto faccia il vecchio politico.</span></div><div style="font: 20.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><b>Non si tratta infatti di un personaggio scaturito dal nulla... viene infatti da cinque anni di consiglio comunale.</b> Come mi faceva notare un suo avversario politico, giovane e molto astuto, chi si ricorda qualcosa della sua attività nel consiglio comunale di Cagliari? <b>Che sia uno dentro i ranghi e non fuori come vogliono farci credere? </b>Ma queste sono cose che prescindono dalla campagna elettorale.</span></div><div style="font: 20.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 23.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 20.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">Il nomignolo associato a Massimo Zedda "<b>Sotto il vestito niente"</b> ricorda un pessimo film diretto da Carlo Vanzina nel 1985 di cui oggi dobbiamo sorbirci il remake (poi ci lamentiamo se tagliano i fondi al cinema italiano).</span></div><div style="font: 20.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><br />
</div><div style="font: 20.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">Ma è quello che ho pensato analizzando la sua campagna elettorale. Bellissima veste grafica ma <b>dove sono i contenuti? E i programmi? </b>Dal sito web, anche questo ben fatto e ben studiato, si possono prendere tutte le informazioni.</span></div><div style="font: 20.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">Cliccando sul link "<b>tutte le cagliari che ci sono"</b> oltre a scoprire (per chi se lo dovesse ricordare) a cosa faceva riferimento lo slogan, troviamo delle belle iconcine che riassumono le varie Cagliari.</span></div><div style="font: 20.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><b>Oltre al desiderio un po' osceno di toccarle tutte</b> e confidando sulla maggiore età della città e su una disponibilità a farsi palpeggiare "manifesta nel manifesto" sono curioso di capire cosa si propone di buono per il nostro amato capoluogo sardo.</span></div><div style="font: 20.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><b>"Tocco" o clicco a caso per non scontentare nessuna Cagliari:</b></span></div><div style="font: 20.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 23.0px;"><span class="Apple-style-span" style="color: #666666;"><b>Cagliari da abitare.</b> Dopo la Milano da bere c'è la Cagliari da abitare. Tra le varie ovvietà spunta pure una Berlusconata di sinistra... l'abbattimento dell'Ici sulle seconde case.</span></div><div style="font: 20.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><b>Cagliari imprenditoriale:</b> i luoghi comuni che si ascoltano in qualsiasi bar del centro. Nulla di concreto.</span></div><div style="font: 20.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><b>Cagliari giovane:</b> sembrerà strano, forse un segno del destino... ma il link "Cagliari giovane" non funziona <span class="Apple-style-span" style="font-size: small;">(oggi 6 aprile 2011 ndr)</span>.</span></div><div style="font: 20.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 23.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 20.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 23.0px;"><span class="Apple-style-span" style="color: #666666;">Insomma, toccatele tutte anche voi ma non c'è niente di concreto.</span></div><div style="font: 20.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 23.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 20.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><b>Ma se il giovane Zedda si comporta da vecchio ci sarà un vecchio che si comporta da giovane?</b></span></div><div style="font: 20.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 23.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 20.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><b>E certo che c'è! E a sorpresa</b> <b>il "Supergiovane" è il suo avversario diretto "Mister Fantastic Fantola".</b></span><span class="Apple-style-span" style="color: #666666;"> </span></div><div style="font: 20.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 20.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">Per concludere, ascoltando l'inno di noi giovani, una carrellata di supporter di <b>Massimo Fantola con slogan sui giovani</b> (evidenziata in verde la parola giovane). </span></div><div style="font: 20.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 23.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
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</div>Unknownnoreply@blogger.com3tag:blogger.com,1999:blog-3765429551394601432.post-85930231380577134002011-03-28T13:04:00.005+02:002011-03-28T17:25:39.433+02:00Ricicliamo idee: siamo Riformatori.<div style="font: 12.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: #666666;">Qualcuno comincerà a sospettare che ce l'ho con lui. Non è così... evidenzio i fatti.</span></span></div><div style="font: 12.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></span></div><div style="font: 12.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: #666666;">Dopo le affissioni mimetiche (vedi post precedente) lo staff di comunicazione di <b>Massimo Fantola</b> passa alla <b>fase due</b>.</span></span><br />
<span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: #666666;">Dal momento che in pochi si sono accorti della fase uno proporrei di chiamarla:<b> fase uno bis</b>.</span></span></div><div style="font: 12.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></span></div><div style="font: 12.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: #666666;">L'immagine che vi propongo è presa dal sito web <a href="http://www.fantolasindaco.it/">www.fantolasindaco.it</a> ma credo che la vedremo presto su altri media. </span></span><span class="Apple-style-span" style="color: #666666; font-size: small;">La grafica scelta è fresca, colorata, ma soprattutto RICICLATA!!! </span></div><div style="font: 12.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><br />
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<span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: #666666;">Quando si lavora in ambito politico, secondo il mio punto di vista, è giusto rifarsi alla comunicazione del partito di riferimento. Ad esempio come hanno fatto coloro i quali seguono la comunicazione di <b>Massimo Zedda</b>. La grafica è in linea con quella utilizzata in ambito nazionale da <b>sinistra, ecologia e libertà</b>. </span></span><br />
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</span></span></div><div style="font: 12.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><b>Utilizzare una campagna già realizzata per un altro politico invece è un buon modo per perdere credibilità. </b>Nel caso la campagna sia stata realizzata da diversi autori, ma non credo, allora parleremmo di plagio.</span></span><br />
<span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><b>Sono anche propenso a credere che alcune linee siano state imposte dall'alto</b> ma queste sono questioni che non si possono prendere in considerazione quando si esamina dal punto di vista della comunicazione una campagna elettorale. Quello che conta è il risultato finale.</span></span></div><div style="font: 12.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></span></div><div style="font: 12.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"><span class="Apple-style-span" style="color: #666666; font-size: small;"><b>La prima cosa che mi ha colpito è stato l'uso della figura geometrica colorata contenente la parola SINDACO.</b> Ricorda molto, troppo, da vicino il motivo grafico utilizzato dai grafici di Massimo Zedda.</span></div><div style="font: 12.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
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<span class="Apple-style-span" style="color: #666666; font-size: small;">Secondo me è uguale... e per chi pensasse che sono maligno propongo nell'immagine successiva la <b>prova "provata"</b> di quanto sostengo <i>(l'elemento fucsia è stato riflesso n.d.r.).</i></span></div><div style="font: 12.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgEMzRWd751OarfxMzTd0OHveXqEIBbQVL-ZNdERgD7iKOojX6CpbR7litBWQPbLB5cr5UMPWNWA-YjDL9uwVkr6MI-QpDALOaic7ny69GYFruKxFrhL3kuStaSJHQ2i3bXl3E4SuXmPv2O/s1600/FigureGeom2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="106" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgEMzRWd751OarfxMzTd0OHveXqEIBbQVL-ZNdERgD7iKOojX6CpbR7litBWQPbLB5cr5UMPWNWA-YjDL9uwVkr6MI-QpDALOaic7ny69GYFruKxFrhL3kuStaSJHQ2i3bXl3E4SuXmPv2O/s320/FigureGeom2.jpg" width="320" /></a></div><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
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<span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: #666666;">Insomma, pare che quest'anno <b>senza trapezio</b> isoscele o scaleno che sia <b>non si possano vincere le elezioni</b>. </span></span></div><div style="font: 12.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
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</span></span></div><div style="font: 12.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><b>Ma all'inizio del mio post parlavo di RICICLAGGIO e sono pronto a dimostrarlo, come al solito, con i fatti.</b></span></span></div><div style="font: 12.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></span></div><div style="font: 12.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: #666666;">Vi propongo, confrontata con l'attuale immagine di<b> Massimo Fantola</b>, la sfortunata campagna elettorale di <b>Luigi Crisponi</b>, candidato Presidente della <b>Provincia di Nuoro</b> alle elezioni del 13/14 giugno 2010, e attuale <b>Assessore al Turismo, Artigianato e Commercio della Regione Sardegna</b>.</span></span></div><div style="font: 12.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
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<span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><b>I colori e l'impostazione sono quelli, la foto è nello stesso stile, lo sfondo è bianco. Manca il riquadro ma come già detto è una moda di quest'anno.</b></span></span></div><div style="font: 12.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></span></div><div style="font: 12.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: #666666;">Per concludere, come diceva <b>Renzo Arbore</b> in una bella pubblicità che risale ai tempi di quando la pubblicità non era ancora morta e<b> Gavino Sann</b>a non produceva ancora il vino: <b>meditate gente, meditate</b>.</span></span><br />
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<span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color: #cc0000;">Mi è appena arrivata via mms l'ultima affissione di Massimo Fantola.... che dire? NIENTE!</span></span><br />
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</div>Unknownnoreply@blogger.com5tag:blogger.com,1999:blog-3765429551394601432.post-64860109292406378912011-03-24T16:14:00.003+01:002011-03-24T16:19:35.840+01:00L'incommentabile campagna di Massimo Fantola<div style="background-color: #fefdfa; color: #444444; font: 13.0px Helvetica; line-height: 18.0px; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-size: small;"><b><i> </i></b></span></div><b><i></i></b><br />
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<b><i><div align="LEFT" style="line-height: 0.64cm; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><i><b>Premessa</b></i></span></span></span></div><div align="LEFT" style="font-weight: normal; line-height: 0.64cm; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><i>Volendo semplificare una campagna di comunicazione può creare tre tipi di reazione da parte dell'utente finale:</i></span></span></span></div><div align="LEFT" style="line-height: 0.64cm; margin-bottom: 0cm;"><span style="color: #444444;">• </span><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><i><b>Reazione positiva: </b></i></span></span></span><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><i><span style="font-weight: normal;">Che bello... lo compro.</span></i></span></span></span></div><div align="LEFT" style="line-height: 0.64cm; margin-bottom: 0cm;"><span style="color: #444444;">• </span><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><i><b>Reazione negativa: </b></i></span></span></span><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><i><span style="font-weight: normal;">Che brutto... non lo compro! (A questo punto l'azienda può modificare il prodotto).</span></i></span></span></span></div><div align="LEFT" style="line-height: 0.64cm; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><i><span style="font-weight: normal;">- </span></i></span></span></span><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><i><b>Indifferenza:</b></i></span></span></span><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><i><span style="font-weight: normal;"> Cosa? Quale? Chi?</span></i></span></span></span></div><div align="LEFT" style="font-style: normal; font-weight: normal; line-height: 0.64cm; margin-bottom: 0cm;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjednCurJICFnV09qvZcJ4NqJcYL6gJejnIRTiJMdYXsmhHLvvlAI8s2z6t8koP4JDcdylrz8LQdBEGzvuWDHg0YqeR1OEIz7qDbE_bPZfcQ6S4ZEtWPU1CdCXqdHPRFMB7xh0f43xUL1Wr/s1600/Fantola.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="228" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjednCurJICFnV09qvZcJ4NqJcYL6gJejnIRTiJMdYXsmhHLvvlAI8s2z6t8koP4JDcdylrz8LQdBEGzvuWDHg0YqeR1OEIz7qDbE_bPZfcQ6S4ZEtWPU1CdCXqdHPRFMB7xh0f43xUL1Wr/s400/Fantola.jpg" width="400" /></a></div><div align="LEFT" style="font-style: normal; font-weight: normal; line-height: 0.64cm; margin-bottom: 0cm;"><br />
</div><div align="LEFT" style="line-height: 0.64cm; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><b><br />
</b></span></span></span></span></div><div align="LEFT" style="line-height: 0.64cm; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><b><br />
</b></span></span></span></span></div><div align="LEFT" style="line-height: 0.64cm; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><b><br />
</b></span></span></span></span></div><div align="LEFT" style="line-height: 0.64cm; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><b><br />
</b></span></span></span></span></div><div align="LEFT" style="line-height: 0.64cm; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><b><br />
</b></span></span></span></span></div><div align="LEFT" style="line-height: 0.64cm; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><b><br />
</b></span></span></span></span></div><div align="LEFT" style="line-height: 0.64cm; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><b><br />
</b></span></span></span></span></div><div align="LEFT" style="line-height: 0.64cm; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><b><br />
</b></span></span></span></span></div><div align="LEFT" style="line-height: 0.64cm; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><b><br />
</b></span></span></span></span></div><div align="LEFT" style="line-height: 0.64cm; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><b><br />
</b></span></span></span></span></div><div align="LEFT" style="line-height: 0.64cm; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><b>Massimo Fantola</b></span></span></span></span><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><span style="font-weight: normal;">, Senatore, professore universitario e </span></span></span></span></span><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><b>leader dei Riformatori Sardi</b></span></span></span></span><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><span style="font-weight: normal;"> è candidato alla carica di Sindaco per la città di </span></span></span></span></span><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><b>Cagliari</b></span></span></span></span><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><span style="font-weight: normal;">.</span></span></span></span></span></div><div align="LEFT" style="font-style: normal; font-weight: normal; line-height: 0.64cm; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;">Sapevo che la sua campagna elettorale era già iniziata con l'affissione di numerosi manifesti sei metri per tre ma non ero ancora riuscito a vederli.</span></span></span></div><div align="LEFT" style="font-style: normal; font-weight: normal; line-height: 0.64cm; margin-bottom: 0cm;"><br />
</div><div align="LEFT" style="line-height: 0.64cm; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><span style="font-weight: normal;">Poi, un giorno, </span></span></span></span></span><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><b>mentre su Cagliari calavano le prime ombre della sera... </b></span></span></span></span><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><span style="font-weight: normal;">finalmente ne vedo uno. Inchiodo la macchina su viale Poetto e, incredulo, scendo per scattare alcune foto.</span></span></span></span></span></div><div align="LEFT" style="font-style: normal; font-weight: normal; line-height: 0.64cm; margin-bottom: 0cm;"><br />
</div><div align="LEFT" style="line-height: 0.64cm; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><b>C'ero già passato davanti almeno 20 volte e non l'avevo mai notato.</b></span></span></span></span><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><span style="font-weight: normal;"> </span></span></span></span></span></div><div align="LEFT" style="font-style: normal; font-weight: normal; line-height: 0.64cm; margin-bottom: 0cm;"><br />
</div><div align="LEFT" style="line-height: 0.64cm; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><span style="font-weight: normal;">Questo manifesto </span></span></span></span></span><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><b>è talmente bravo a mimetizzarsi nel contesto urbano</b></span></span></span></span><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><span style="font-weight: normal;"> che neanche gli assi del travestimento </span></span></span></span></span><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><b>Stanislao Moulinsky</b></span></span></span></span><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><span style="font-weight: normal;"> o il suo migliore allievo </span></span></span></span></span><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><b>Bartolomeo Pistolazzi da Pinerolo (</b></span></span></span></span><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><span style="font-weight: normal;">i celebri avversari del detective </span></span></span></span></span><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><b>Nick Carter)</b></span></span></span></span><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><span style="font-weight: normal;"> sarebbero riusciti a fare di meglio.</span></span></span></span></span></div><div align="LEFT" style="font-style: normal; font-weight: normal; line-height: 0.64cm; margin-bottom: 0cm;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdqrmw5zfoRzMskM3jHzyVOMmaXOgkyNSqU9F16Aiaz9AXjQbo57A3pDBdD2AYnOdr5VmmrEuGxiCRxwR5BUXSQymRyIlIUJqlKK4dtwe0GDiHo861SkNQdV_QI8TQb_15DtoTMSYy1sLl/s1600/Molunsky.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="312" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdqrmw5zfoRzMskM3jHzyVOMmaXOgkyNSqU9F16Aiaz9AXjQbo57A3pDBdD2AYnOdr5VmmrEuGxiCRxwR5BUXSQymRyIlIUJqlKK4dtwe0GDiHo861SkNQdV_QI8TQb_15DtoTMSYy1sLl/s400/Molunsky.jpg" width="400" /></a></div><div align="LEFT" style="font-style: normal; font-weight: normal; line-height: 0.64cm; margin-bottom: 0cm;"><span class="Apple-style-span" style="line-height: normal;"><b><i></i></b></span></div><b><i><div align="LEFT" style="line-height: 0.64cm; margin-bottom: 0cm; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-weight: normal;">Nick Carter arresta il finto manifesto</span></span></span></div></i></b><br />
<div align="LEFT" style="line-height: 0.64cm; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><b><br />
</b></span></span></span></span></div><div align="LEFT" style="line-height: 0.64cm; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><b><br />
</b></span></span></span></span></div><div align="LEFT" style="line-height: 0.64cm; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><b><br />
</b></span></span></span></span></div><div align="LEFT" style="line-height: 0.64cm; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><b><br />
</b></span></span></span></span></div><div align="LEFT" style="line-height: 0.64cm; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><b><br />
</b></span></span></span></span></div><div align="LEFT" style="line-height: 0.64cm; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><b><br />
</b></span></span></span></span></div><div align="LEFT" style="line-height: 0.64cm; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><b><br />
</b></span></span></span></span></div><div align="LEFT" style="line-height: 0.64cm; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><b><br />
</b></span></span></span></span></div><div align="LEFT" style="line-height: 0.64cm; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><b><br />
</b></span></span></span></span></div><div align="LEFT" style="line-height: 0.64cm; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><b><br />
</b></span></span></span></span></div><div align="LEFT" style="line-height: 0.64cm; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><b><br />
</b></span></span></span></span></div><div align="LEFT" style="line-height: 0.64cm; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><b><br />
</b></span></span></span></span></div><div align="LEFT" style="line-height: 0.64cm; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><b><br />
</b></span></span></span></span></div><div align="LEFT" style="line-height: 0.64cm; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><b>La campagna elettorale di Massimo Fantola, da un punto di vista della comunicazione, semplicemente non esiste. </b></span></span></span></span><span style="color: #d60000;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><b>Per questa ragione, visto che non devo insegnare il mestiere a nessuno, mi astengo da qualsiasi analisi.</b></span></span></span></span></div><div align="LEFT" style="font-style: normal; font-weight: normal; line-height: 0.64cm; margin-bottom: 0cm;"><br />
</div><div align="LEFT" style="line-height: 0.64cm; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><span style="font-weight: normal;">L'unica cosa positiva, </span></span></span></span></span><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><b>molto positiva</b></span></span></span></span><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><span style="font-weight: normal;">, è data dal fatto che il nome del candidato è </span></span></span></span></span><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><b>talmente piccolo</b></span></span></span></span><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><span style="font-weight: normal;">, sistemato in un posto </span></span></span></span></span><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><b>talmente sbagliato</b></span></span></span></span><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><span style="font-weight: normal;"> e con un carattere</span></span></span></span></span><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><b> talmente assurdo </b></span></span></span></span><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><span style="font-weight: normal;">da risultare,</span></span></span></span></span><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><b> fortunatamente per lui, illegibile.</b></span></span></span></span></div><div align="LEFT" style="font-style: normal; font-weight: normal; line-height: 0.64cm; margin-bottom: 0cm;"><br />
</div><div align="LEFT" style="font-style: normal; font-weight: normal; line-height: 0.64cm; margin-bottom: 0cm;"><br />
</div><div align="LEFT" style="line-height: 0.64cm; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><b>E quindi, tornando alla premessa...</b></span></span></span></span><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><span style="font-weight: normal;"> </span></span></span></span></span><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><b>la campagna di Fantola risulta totalmente indifferente</b></span></span></span></span><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><span style="font-weight: normal;">.</span></span></span></span></span></div><div align="LEFT" style="line-height: 0.64cm; margin-bottom: 0cm;"><span style="color: #575757;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: small;"><span style="font-style: normal;"><span style="font-weight: normal;">C</span></span></span></span></span><span style="color: #444444;"><span style="font-family: Helvetica, sans-serif;"><span style="font-size: medium;"><span style="font-style: normal;"><span style="font-weight: normal;">he ci sia o non ci sia per il cittadino poco cambia... quella cosa scura, incollata su dei cartelloni sei metri per tre, per il passante rimarrà una pubblicità di qualche tipo, che pubblicizza qualche cosa di cui sicuramente non importa assolutamente nulla a nessuno.</span></span></span></span></span></div></i></b>Unknownnoreply@blogger.com12tag:blogger.com,1999:blog-3765429551394601432.post-48274163811525846802011-03-20T16:33:00.001+01:002011-03-21T12:59:04.770+01:00Alla carica... di Consigliere Comunale. Claudio Cugusi.<div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="color: #cc0000;"><i>In seguito a una segnalazione su Facebook apprendo che Claudio Cugusi non è candidato alla carica di Sindaco ma a quella di Consigliere Comunale.</i></span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="color: #cc0000;"><i>Possibile che la sua candidatura non sia esplicitata in nessun modo né sui manifesti 6x3 né sul sito web del candidato?</i></span></div><span class="Apple-style-span" style="color: #cc0000;"><i>Se non l'ho capito io che ho analizzato la campagna nel dettaglio che cosa avranno capito i cittadini cagliaritani distratti dagli impegni quotidiani? Ai poster (6x3) l'ardua sentenza.</i></span><br />
<span class="Apple-style-span" style="color: #666666;"><br />
</span><br />
<span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="color: #666666;"></span></span>Claudio Cugusi, giornalista, laureato in giurisprudenza e avvocato, è uno dei candidati al Consiglio Comunale della città di Cagliari. </span></div><div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><b>Ho notato subito i suoi manifesti sei metri per tre in giro per la città ma non li avevo associati a una campagna elettorale e soprattutto a un candidato. Non è un buon segno.</b></span></div><div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><b><br />
</b></span></div><div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvjRz3oebYseRkNkzkT35DGEL-g1CX3zZmBB1Fj8GZMwuWxxkDw8kRgmGvC4BnbANC-IBVrVqNpjsqGZGEms3IV_Vef31Hp9JfNur7DBDSPVMcAe5XGQ7rVFWt3-8-HFYa7MhGytOsxpzH/s1600/vivibile-2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="198" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvjRz3oebYseRkNkzkT35DGEL-g1CX3zZmBB1Fj8GZMwuWxxkDw8kRgmGvC4BnbANC-IBVrVqNpjsqGZGEms3IV_Vef31Hp9JfNur7DBDSPVMcAe5XGQ7rVFWt3-8-HFYa7MhGytOsxpzH/s400/vivibile-2.jpg" width="400" /></a></div><div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
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</span></div><div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">La grafica scelta è molto fresca e pulita grazie all'uso del bianco che consente un'ottima leggibilità e della banda rossa, contenente il payoff sfondato bianco, che crea un buon contrasto.</span></div><div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 20.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><b>Trovo corretto e molto efficace il payoff <span class="Apple-style-span" style="color: #cc0000;">Claudio Cugusi, un amico in Comune</span>.</b></span></div><div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 20.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">La doppia chiave di lettura è, per il mio modo di intendere la comunicazione, il metodo più corretto per lo sviluppo dell'idea comunicativa.</span></div><div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">Questo, a mio avviso, sarebbe dovuto essere l'unico slogan da veicolare. <b>La promessa,</b> <b>il cuore della campagna pubblicitaria, è infatti esplicita: se mi voti troverai negli uffici del Comune un amico pronto ad ascoltarti e a dar seguito alle tue ragioni.</b></span></div><div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><b><br />
</b></span></div><div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">Slogan immediato e come già affermato efficace.</span></div><div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><b>Il resto delle informazioni le avrei utilizzate come "supporto alla promessa": siamo amici e te lo dimostro.</b></span></div><div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 20.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">Trovo invece fastidioso il tono degli slogan che riassumono il programma politico del candidato consigliere.</span></div><div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><b>L'uso dell'imperativo infatti presuppone arroganza e scarsa propensione al dialogo.</b></span></div><div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 20.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><b><span class="Apple-style-span" style="color: #cc0000;">Voglio una città vivibile. Voglio una città giovane. Voglio una città rinnovabile. Ecc</span></b> </span></div><div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 20.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">Fin da piccoli le nostre mamme ci hanno insegnato che <b>l'erba voglio non cresce nemmeno nel giardino del Re...</b> in politica e nella nostra situazione politica (allargata ai confini nazionali) il cittadino auspica invece l'uso del diserbante o, a seconda dei casi, di ingenti quantità di concime naturale. </span></div><div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 20.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><b>Il problema principale, probabilmente sfuggito alla logica della campagna elettorale, potrebbe essere riassunto nella frase: <span class="Apple-style-span" style="color: #cc0000;">chi è Claudio Cugusi?</span></b></span></div><div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">La gran parte dei cagliaritani infatti non conosce e non riconosce il candidato al consiglio comunale di Cagliari. Ritengo che proprio in virtù di questo problema Cugusi avrebbe dovuto puntare su una foto in primo piano in modo da ancorare gli slogan e il payoff a un volto riconoscibile.</span></div><div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">Lo studio della prossemica ci insegna che la <b>distanza personale</b> è calcolata tra i 45 e i 120 centimetri. E' la distanza delle relazioni tra gli amici.</span></div><div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">Se affermo che <b>Claudio Cugusi è un amico</b> allora anche la fotografia deve rispettare questa distanza tra lui e me. Ma come, siamo amici ma tieni le distanze?</span></div><div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 20.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">L'immagine fotografica utilizzata, ben eseguita da un punto di vista tecnico, non funziona da un punto di vista comunicativo. Troppo piccola e di fatto non riconoscibile nei manifesti 6x3 che, per loro natura e funzione, devono veicolare il messaggio in pochi secondi.</span></div><div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">Anche l'immagine presente nel sito web (<a href="http://www.claudiocugusi.it/">www.claudiocugusi.it</a>), di fatto un blog, è piccola e poco incisiva.</span></div><div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><b>Insomma... facciamolo vedere questo faccione che tra l'altro, al di sotto dei baffoni neri, ispira fiducia e simpatia.</b></span></div><div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 20.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><b>Le mani in tasca non aiutano di certo l'apertura verso gli altri</b>. Ma attenzione, c'è coerenza e questo è un guaio, tra mani in tasca-chiusura e imperativo-poca elasticità. </span></div><div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 20.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">La scelta di non portare la cravatta vuole alludere a un approccio informale alla politica ma dà più l'idea di un <b>compagnone appena uscito da un ricevimento nuziale un po' alticcio</b> che di un aspirante consigliere comunale. </span></div><div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">Infine, l'inquadratura dal basso, oltre a conferire una posizione di privilegio del candidato rispetto all'elettore, deforma la figura regalando al dottor Cugusi <b>piedi enormi</b> e... <b>testa piccola</b>. </span></div><div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 20.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">Mi pare invece già buono l'approccio di Cugusi sui social network, Facebook in particolare.</span></div><div style="font: 17.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 20.0px;"><br />
</div>Unknownnoreply@blogger.com10tag:blogger.com,1999:blog-3765429551394601432.post-72288287193930687932011-02-28T19:30:00.005+01:002011-03-15T11:32:55.292+01:00Unidos, un marchio antifrastico?<div style="color: #515152; font: 17.0px Times; line-height: 17.0px; margin: 0.0px 0.0px 14.0px 0.0px; text-align: justify;"><div style="text-align: left;"><b>UNIDOS</b> è il movimento politico promosso dall'<b>Onorevole Mauro Pili</b> all'interno del <b>Popolo della Libertà</b>.</div></div><div style="color: #515152; font: 17.0px Times; line-height: 17.0px; margin: 0.0px 0.0px 14.0px 0.0px; text-align: justify;"><div style="text-align: left;">Mauro Pili definisce Unidos: <b><i>Un movimento che sappia stare tra la gente, facendosi interprete delle esigenze della società civile, trasformando le idee in azione</i></b>.</div></div><div style="color: #515152; font: 17.0px Times; line-height: 17.0px; margin: 0.0px 0.0px 14.0px 0.0px; text-align: justify;"><div style="text-align: left;">Il marchio UNIDOS proposto all'assemblea costituente dell'11 febbraio 2011 purtroppo non mantiene le promesse evocate dal nome.</div></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgm9KZEBPGG8s-t9bOSprIYshRVIkFl9a5ojGf92BYhIiRXOl69NKUaTqVg5Ejh1FrXS0d_Ug5obLWe99gsPQCgsdKiGx9ZwUnAqmHELVGHI2FjVROq4LcKVuuP7P_-voGV-bXm9DUHgcP/s1600/image.axd.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: left;"><img border="0" height="298" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgm9KZEBPGG8s-t9bOSprIYshRVIkFl9a5ojGf92BYhIiRXOl69NKUaTqVg5Ejh1FrXS0d_Ug5obLWe99gsPQCgsdKiGx9ZwUnAqmHELVGHI2FjVROq4LcKVuuP7P_-voGV-bXm9DUHgcP/s400/image.axd.jpeg" width="400" /></a></div><div style="color: #515152; font: 17.0px Times; line-height: 17.0px; margin: 0.0px 0.0px 14.0px 0.0px; text-align: justify;"><div style="text-align: left;"><br />
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</div></div><div style="color: #515152; font: 17.0px Times; line-height: 17.0px; margin: 0.0px 0.0px 14.0px 0.0px; text-align: justify;"><div style="text-align: left;"><br />
</div></div><div style="color: #515152; font: 17.0px Times; line-height: 17.0px; margin: 0.0px 0.0px 14.0px 0.0px; text-align: justify;"><div style="text-align: left;"><br />
</div></div><div style="font: normal normal normal 17px/normal Times; line-height: 17px; margin-bottom: 14px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: justify;"><div style="text-align: left;"><b><span class="Apple-style-span" style="color: #cc0000;">UNIDOS infatti in sardo significa UNITI il marchio invece comunica tutt'altro.</span></b></div></div><div style="color: #515152; font: 17.0px Times; line-height: 17.0px; margin: 0.0px 0.0px 14.0px 0.0px; text-align: justify;"><div style="text-align: left;">Vediamo il perché andando ad analizzarne le caratteristiche.</div></div><div style="color: #515152; font: 17.0px Times; line-height: 17.0px; margin: 0.0px 0.0px 14.0px 0.0px; text-align: justify;"><div style="text-align: left;">Il marchio è troppo statico, comunica scarsa flessibilità, inquadramento rigido e... divisione. Tutto il contrario di quelle che sono le idee che hanno portato all'idea di UNIDOS.</div></div><div style="color: #515152; font: 17.0px Times; line-height: 17.0px; margin: 0.0px 0.0px 14.0px 0.0px; text-align: justify;"><div style="text-align: left;">La prima considerazione che possiamo fare è che non esiste coerenza tra il<i> lettering</i>, morbido e stondato e gli elementi grafici, angolari e rigidi.</div></div><div style="color: #515152; font: 17.0px Times; line-height: 17.0px; margin: 0.0px 0.0px 14.0px 0.0px; text-align: justify;"><div style="text-align: left;"><b>Gli elementi grafici utilizzati sembrano separare invece di unire.</b> Divisione palese nei due riquadri colorati e nei quattro mori.</div></div><div style="color: #515152; font: 17.0px Times; line-height: 17.0px; margin: 0.0px 0.0px 14.0px 0.0px; text-align: justify;"><div style="text-align: left;">I due riquadri, uno contenente gli elementi grafici e il nome UNIDOS in negativo e l'altro contenente la parola SARDEGNA sempre in negativo sono separati da uno spazio bianco. </div><div style="text-align: left;"><b>Il nome del movimento (UNIDOS) e la denominazione geografica (SARDEGNA), per rafforzare il concetto di unità, dovrebbero essere rappresentati senza divisioni. </b></div></div><div style="color: #515152; font: 17.0px Times; line-height: 17.0px; margin: 0.0px 0.0px 14.0px 0.0px; text-align: justify;"><div style="text-align: left;">I veri problemi però sono racchiusi tutti nel riquadro superiore dove gli elementi grafici sono troppi e non posizionati correttamente all'interno dello spazio.</div></div><div style="color: #515152; font: 17.0px Times; line-height: 17.0px; margin: 0.0px 0.0px 14.0px 0.0px; text-align: justify;"><div style="text-align: left;"><b>Il punto di maggior debolezza del marchio si trova nell'utilizzo improprio e un po' banale del simbolo della Sardegna.</b> I quattro mori, inspiegabilmente colorati diversamente, sono separati dal marchio del Club delle Libertà. Da qui il corto circuito comunicativo tra il desiderio di unire che esplicita il nome del movimento con la divisione, anche fisica, che comunicano i mori separati tra loro.<br />
Inoltre i mori così rappresentati ricordano troppo da vicino il marchio dell'emittente televisiva privata <b>5stelle</b>.<br />
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Tra i mori è stato inserito il marchio del Club della Libertà. <b>Marchio che già da solo presenta problemi di leggibilità nelle riduzioni... </b>figurarsi se utilizzato, come nel nostro caso, all'interno di un altro marchio. <b>La parola "libertà" presenta inoltre un errore di ortografia</b> in quanto la lettera "A" non è accentata come previsto dalla grammatica italiana ma accompagnata da un apostrofo. Il fatto che graficamente sia più comodo sistemare l'accento sul lato della lettera non giustifica l'errore.</div></div><div style="color: #515152; font: 17.0px Times; line-height: 17.0px; margin: 0.0px 0.0px 14.0px 0.0px; text-align: justify;"><div style="text-align: left;">L'obiezione che UNIDOS è parte integrante del Club della Libertà non è una ragione sufficiente per dar vita a un marchio che appena nato già soffre di problemi di declinazione e riduzione.</div></div><div style="color: #515152; font: 17.0px Times; line-height: 17.0px; margin: 0.0px 0.0px 14.0px 0.0px; text-align: justify;"><div style="text-align: left;"><b>Del tutto priva di significato e di utilità la barra rossa con effetto rilievo al di sopra della parola UNIDOS.</b> Questa barra sopportando il <b>peso ottico</b> degli elementi posti al di sopra appesantisce ulteriormente il marchio schiacciando verso il basso la parola UNIDOS e trasmettendo una certa sofferenza. <b>Già la sua eliminazione risolverebbe questo problema.</b></div></div><div style="color: #515152; font: 17.0px Times; line-height: 17.0px; margin: 0.0px 0.0px 14.0px 0.0px; text-align: justify;"><div style="text-align: left;">In sintesi un marchio da buttare? Direi di no, sarebbe da rivedere con un accurata operazione di restyling che parta proprio dal concetto di unità e lo rafforzi attraverso una corretta rappresentazione grafica.</div></div><div style="color: #515152; font: 17.0px Times; line-height: 17.0px; margin: 0.0px 0.0px 14.0px 0.0px; min-height: 20.0px; text-align: justify;"><div style="text-align: left;"><br />
</div></div><div style="color: #515152; font: 17.0px Times; line-height: 17.0px; margin: 0.0px 0.0px 14.0px 0.0px; min-height: 20.0px; text-align: justify;"><br />
</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3765429551394601432.post-23858688544378905452011-02-16T17:26:00.000+01:002011-02-16T17:26:28.051+01:00Giurassic post<div style="margin-bottom: 0.42cm; text-align: left;"><span class="Apple-style-span" style="font-family: ArialMT, sans-serif;"><span class="Apple-style-span" style="color: #666666;">Nel precedente post si evidenziava l'incapacità di una classe politica di leggere il cambiamento avvenuto grazie al web nella società contemporanea. </span></span><span class="Apple-style-span" style="color: #666666; font-family: ArialMT, sans-serif;">Incapacità dettata soprattutto dalla mancanza dei mezzi necessari per leggerli e dalla volontà di affrontarli, capirli e farli propri.</span></div><div style="margin-bottom: 0cm; text-align: left;"><span class="Apple-style-span" style="color: #666666;"><br />
</span> </div><div style="margin-bottom: 0cm; text-align: left;"><span style="font-family: ArialMT, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;">Il Senatore <b>Antonello Cabras</b> attraverso il suo sito web analizza le <b>ragioni della sconfitta alle primarie del PD in Sardegna</b> evidenziando inconsapevolmente queste mancanze.</span></span></span></div><div style="margin-bottom: 0cm; text-align: left;"><span style="font-family: ArialMT, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></span></span></div><div style="margin-bottom: 0cm; text-align: left;"><span style="font-family: ArialMT, sans-serif;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-size: xx-small;"><a href="http://www.antonellocabras.it/commenta.php?id=857">http://www.antonellocabras.it/commenta.php?id=857</a></span></span></span></div><div style="margin-bottom: 0cm; text-align: left;"><span class="Apple-style-span" style="color: #666666;"><br />
</span> </div><div style="margin-bottom: 0cm; text-align: left;"><span style="font-family: ArialMT, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;">In maniera indiretta possiamo accorgerci della scarsa conoscenza del linguaggio del web già dalla <b>formattazione del testo</b>. Il lettore si trova infatti ad affrontare un pacchetto di testo "giustificato" senza nessun a capo, capoverso o paragrafo che possa aiutarlo durante la lettura</span></span></span><span class="Apple-style-span" style="color: #666666; font-family: ArialMT, sans-serif;">.</span></div><div style="margin-bottom: 0cm; text-align: left;"><span class="Apple-style-span" style="color: #666666;"><br />
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</span></span></span></div><div style="font-weight: normal; margin-bottom: 0cm; text-align: left;"><span style="font-family: ArialMT, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></span></span></div><div style="font-weight: normal; margin-bottom: 0cm; text-align: left;"><span style="font-family: ArialMT, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></span></span></div><div style="font-weight: normal; margin-bottom: 0cm; text-align: left;"><span style="font-family: ArialMT, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></span></span></div><div style="font-weight: normal; margin-bottom: 0cm; text-align: left;"><span style="font-family: ArialMT, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;">Nel documento un passaggio ci interessa particolarmente, quello in cui il Senatore illustra<b> la sua idea di comunicazione nel web 2.0</b> (cito testuale):</span></span></span></div><div style="font-weight: normal; margin-bottom: 0cm; text-align: left;"><span style="font-family: ArialMT, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></span></span></div><div style="margin-bottom: 0.42cm; text-align: left;"><span style="font-family: ArialMT, sans-serif;"><span style="font-size: small;"><i><span class="Apple-style-span" style="color: #e06666;">... n</span></i></span></span><span style="font-family: ArialMT, sans-serif;"><span style="font-size: small;"><i><span class="Apple-style-span" style="color: #e06666;">ella medesima dimensione si ritrova tutta </span></i></span></span><span style="font-family: ArialMT, sans-serif;"><span style="font-size: small;"><i><span class="Apple-style-span" style="color: #e06666;">la porzione, sempre più rilevante, di quanti animano la rete*. </span></i></span></span><span style="font-family: ArialMT, sans-serif;"><span style="font-size: small;"><i><span class="Apple-style-span" style="color: #e06666;">In particolare questi cittadini di varia estrazione, età, genere, ceto sociale, non ama ingabbiarsi nei riti di assemblea, </span></i></span></span><span style="font-family: ArialMT, sans-serif;"><span style="font-size: small;"><i><span class="Apple-style-span" style="color: #e06666;">preferisce scegliere i propri interlocutori, seleziona con chi discutere e quando. </span><b><span class="Apple-style-span" style="color: #e06666;">In fondo è un modo per comunicare analogo ai video messaggi</span></b><span class="Apple-style-span" style="color: #e06666;">, scrivo quello che penso, mi confronto esclusivamente con quelli della mia community, i quali generalmente non sono lontani dal mio sentire.</span><b><span class="Apple-style-span" style="color: #e06666;"> Si tratta di una modalità più comoda e meno fastidiosa di una banale riunione dove potresti sempre incontrare chi non ti garba.</span></b></i></span></span></div><div style="margin-bottom: 0.42cm; text-align: justify;"><span style="font-family: ArialMT, sans-serif;"><span style="font-style: normal;"><span style="font-weight: normal;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-size: x-small;">*</span></span></span></span></span><span style="font-family: ArialMT, sans-serif;"><i><span style="font-weight: normal;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-size: x-small;">Una porzione che in Italia su Facebook conta 16.589.000 di utenti. Dati Sole 24 ore del 7 ottobre 2010. (Ndr)</span></span></span></i></span></div><div style="font-style: normal; font-weight: normal; margin-bottom: 0cm; text-align: left;"> <span style="font-family: ArialMT, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;">Questo estratto evidenzia chiaramente la difficoltà nel descrivere un mondo che non si conosce a fondo. Il tutto ben raccontato, ben scritto ma lontano dalla realtà. </span></span></span></div><div style="font-style: normal; font-weight: normal; margin-bottom: 0cm; text-align: left;"><span style="font-family: ArialMT, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></span></span></div><div style="margin-bottom: 0cm; text-align: left;"><span style="font-family: ArialMT, sans-serif;"><span style="font-size: small;"><span style="font-style: normal;"><span style="font-weight: normal;"><span class="Apple-style-span" style="color: #666666;">Le ricerche dicono che b</span></span></span></span></span><span style="font-family: Tahoma, sans-serif;"><span style="font-size: small;"><span style="font-style: normal;"><span style="font-weight: normal;"><span class="Apple-style-span" style="color: #666666;">uona parte degli utenti di Facebook è più interessata ad apparire membro di più gruppi possibili che a parteciparvi con dibattiti e opinioni, è quindi del tutto fuori luogo l'idea della <i>community</i> chiusa.</span></span></span></span></span></div><div style="margin-bottom: 0cm; text-align: left;"><span style="font-family: Tahoma, sans-serif;"><span style="font-size: small;"><span style="font-style: normal;"><span style="font-weight: normal;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></span></span></span></span></div><div style="font-style: normal; font-weight: normal; margin-bottom: 0cm; text-align: left;"> <span style="font-family: ArialMT, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;">Il forum e i <i>social network</i> non sono dei <b>ritrovi di spiriti affini</b> ma luoghi di incontro e di scambio di opinioni, a volte frivole a volte serie, che coinvolgono <b>persone che trovano molto più facile esprimere il proprio pensiero attraverso il web</b> rispetto a un contesto in presenza dove la voce fuori dal coro è non solo cosa rara ma anche non gradita. </span></span></span><span class="Apple-style-span" style="color: #666666;"> </span></div><div style="font-style: normal; font-weight: normal; margin-bottom: 0cm; text-align: left;"> <span class="Apple-style-span" style="color: #666666;"><br />
</span> </div><div style="font-style: normal; font-weight: normal; margin-bottom: 0cm; text-align: left;"> <span style="font-family: ArialMT, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;">Il web invece <b>è il luogo ideale per manifestare la propria opinione</b> e i politici che si mettono in gioco sul web e sui <i>social network</i> si trovano a ribattere a domande cattive, faziose e tendenziose che mai potrebbero essere poste in un diverso contesto sociale.</span></span></span></div><div style="font-style: normal; font-weight: normal; margin-bottom: 0cm; text-align: left;"><span style="font-family: ArialMT, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></span></span></div><div style="font-style: normal; font-weight: normal; margin-bottom: 0cm; text-align: left;"> <span style="font-family: ArialMT, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;">Quindi non un sistema <b>comodo e meno fastidioso</b> ma bensì un contesto dove <b>sicuramente e non probabilmente</b> incontrerai "gente che non ti garba".</span></span></span></div><div style="font-style: normal; font-weight: normal; margin-bottom: 0cm; text-align: left;"><span style="font-family: ArialMT, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></span></span></div><div style="font-style: normal; font-weight: normal; margin-bottom: 0cm; text-align: left;"><span style="font-family: ArialMT, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;">Esattamente il contrario di quanto affermato dal Senatore.</span></span></span></div><div style="font-style: normal; font-weight: normal; line-height: 0.64cm; margin-bottom: 0cm; text-align: justify;"> <span class="Apple-style-span" style="color: #666666;"><br />
</span> </div><div style="font-style: normal; margin-bottom: 0cm; text-align: left;"> <span style="font-family: ArialMT, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><b>Ma è anche un'opportunità irrinuncialbile per poter spiegare, con argomentazioni coerenti alla domanda posta, le proprie ragioni magari convincendo e portando dalla propria parte chi prima ci era contro.</b></span></span></span></div><div style="font-style: normal; font-weight: normal; margin-bottom: 0cm; text-align: left;"><span style="font-family: ArialMT, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;">Nel web alla domanda posta bisogna rispondere sempre e in maniera puntuale. <b>Non si può giocare al "politichese" eludendo la domanda, parlando d'altro o magnificando il proprio operato.</b> Il gioco sarebbe subito scoperto e si perderebbe credibilità e quindi consenso.</span></span></span></div><div style="font-style: normal; font-weight: normal; margin-bottom: 0cm; text-align: left;"> <span class="Apple-style-span" style="color: #666666;"><br />
</span> </div><div style="font-style: normal; font-weight: normal; margin-bottom: 0cm; text-align: left;"> <span style="font-family: ArialMT, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><b>Il web 2.0 privilegia il rapporto uno a uno e non uno molti, quindi è del tutto errata l'analogia con il video messaggio</b> (anche se non riesco a capire come un video messaggio possa essere analogo a un forum o a una discussione su un <i>social network</i>).</span></span></span></div><div style="font-style: normal; margin-bottom: 0cm; text-align: left;"><span style="font-family: ArialMT, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;"><b>Nel web la comunicazione è orizzontale e il politico è sullo stesso piano del suo interlocutore.</b></span></span></span></div><div style="font-style: normal; font-weight: normal; margin-bottom: 0cm; text-align: left;"> <span class="Apple-style-span" style="color: #666666;"><br />
</span> </div><div style="font-style: normal; font-weight: normal; margin-bottom: 0cm; text-align: left;"><span style="font-family: ArialMT, sans-serif;"><span style="font-size: small;"><span class="Apple-style-span" style="color: #666666;">Un giovane può porre la sua domanda e aspettarsi una risposta eliminando ogni forma di soggezione o di timidezza.</span></span></span></div><div style="font-style: normal; font-weight: normal; margin-bottom: 0cm; text-align: left;"> <span class="Apple-style-span" style="color: #666666;"><br />
</span> </div><div style="margin-bottom: 0cm; text-align: left;"><span style="font-family: ArialMT, sans-serif;"><span style="font-size: small;"><span style="font-style: normal;"><span style="font-weight: normal;"><span class="Apple-style-span" style="color: #666666;">Durante una riunione di partito, dove chi non ci garba spesso non è neppure ammesso, avete mai visto un ragazzino spaurito alzarsi in piedi e fare una domanda scomoda al politico che lo guarda severo dall'alto della sua carica istituzionale? Se lo avete visto allora vi trovate in rete, nel web 2.0.</span></span></span></span></span></div>Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-3765429551394601432.post-39110776284568522232011-02-03T18:55:00.004+01:002011-02-04T17:28:01.363+01:00Topolini, dinosauri e comunicazione politica<div style="margin-bottom: 0cm;"><span class="Apple-style-span" style="color: #444444; font-family: ArialMT, sans-serif;"> </span></div><span class="Apple-style-span" style="color: #444444; font-family: ArialMT, sans-serif;"></span><br />
<span class="Apple-style-span" style="color: #444444; font-family: ArialMT, sans-serif;"></span><br />
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<span class="Apple-style-span" style="color: #444444; font-family: ArialMT, sans-serif;"><div style="line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;">Le recenti <b>primarie del centrosinistra in Sardegna</b> obbligano chi si occupa di comunicazione a una riflessione sul risultato scaturito dalle urne. Riflessione non di ordine politico ma comunicativo.</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;">Le elezioni nella <b>città di Cagliari</b> hanno dichiarato vincitore</span></span>, e quindi candidato alla poltrona di Sindaco, <b>Massimo Zedda</b> esponente di Sinistra Ecologia e Libertà (classe 1976). Risultato clamoroso dal momento che veniva data per scontata la vittoria a mani basse del candidato del Partito Democratico <b>Antonello Cabras</b> (classe 1949).</div><div style="line-height: 150%; margin-bottom: 0cm;"><br />
</div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;">Quello che mi ha colpito maggiormente non è stato tanto la vittoria di Zedda, poi spiegheremo perché, ma l'atteggiamento degli sconfitti.</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;">I dirigenti del partito incapaci di analizzare in maniera lucida la batosta subita, anche perché come vedremo non ne conoscono i mezzi, cercano di riversare il fallimento delle loro scelte sbagliate sui soliti elettori che, a quanto pare, hanno premiato con l'astensione i candidati meno validi! </span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><br />
</div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;">Un simile approccio dimostra l'inadeguatezza di una classe politica che non solo ha fatto il suo tempo ma è addirittura <b>fuori dal tempo</b>.</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><br />
</div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;"><b>Il mondo è cambiato e chi non ha partecipato al cambiamento disconferma i nuovi linguaggi in quanto non li conosce e riconosce.</b></span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><br />
</div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;">Oggi il mondo del marketing è orientato verso un approccio di incontro con il cliente che vuole avere un rapporto paritario con il prodotto-servizio proposto. <b>Un approccio al marketing definito peer-to-peer. Chi vende deve privilegiare l'ascolto. </b>Ma l'ascolto deve essere inserito in un contesto di comunicazione che suggerisca emozioni, favorisca la formazione spontanea di gruppi e che dia informazioni che possano essere condivise.<b> Il cliente diventa quindi il primo veicolo pubblicitario per quel determinato prodotto o servizio.</b></span></span></div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;">Lo stesso processo deve avvenire nella comunicazione politica, la gente è stufa di ascoltare promesse o di venire vessata dai soliti amici che ci chiedono gentilmente di votare il loro candidato puntualmente persona "onesta e rispettabilissima".</span></span></div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><br />
</div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;">Le persone oggi vogliono fare domande ben precise e pretendono risposte coerenti e immediate. La morte (da un punto di vista della comunicazione non dell'Auditel) delle trasmissioni televisive dedicate al dibattito politico (che non c'è infatti si privilegia lo scontro) è dovuta proprio alla mancanza di risposte coerenti. Si chiede al politico come mai il Governo ha optato tale legge e il politico risponderà che il Governo ha fatto molto per il paese. Insomma mai nessuna risposta puntando su una manifesto uso della discomunicazione. <b>Trucchi appresi dai politici stessi nei corsi che intraprendono proprio allo scopo di deviare le domande più imbarazzanti. </b>Naturalmente c'è chi lo fa meglio e chi invece è più sprovveduto.</span></span></div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;"><br />
</span></span></div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><span style="font-family: ArialMT, sans-serif;"><i><span class="Apple-style-span" style="color: #cc0000;">Per chi ha voglia di capire meglio questo passaggio consiglio la visione di questo video su You Tube. Vittoria Brambilla sbugiardata in diretta su dati fasulli da lei proposti circa la disoccupazione in Sardegna devia l'argomento parlando del problema (!) </span><b><span class="Apple-style-span" style="color: #cc0000;">cani randagi in Sardegna</span></b><span class="Apple-style-span" style="color: #cc0000;"> (vedi minuto 1'.04"). Uso evidente e goffo della </span><b><span class="Apple-style-span" style="color: #cc0000;">fallacia del manichino</span></b><span class="Apple-style-span" style="color: #cc0000;"> ossia evitare una domanda a cui non si vuole o non si sa rispondere parlando d'altro.</span></i></span></div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><br />
</div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;"><a href="http://www.youtube.com/watch?v=j1DiM6UluCA&playnext=1&list=PL26AF54BD1FFBFD96"><span class="Apple-style-span" style="font-size: x-small;">http://www.youtube.com/watch?v=j1DiM6UluCA&playnext=1&list=PL26AF54BD1FFBFD96</span></a></span></span></div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><br />
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</div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;">La vittoria di Massimo Zedda non è dettata dall'astensionismo, i suoi elettori infatti sono andati alle urne. Gli sconfitti dovrebbero chiedersi come mai i loro sostenitori, se ci sono, non hanno votato.</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;"><b>La vittoria è nata, oltre che dall'attività politica di Massimo Zedda, anche da una buona campagna di comunicazione. </b></span></span></div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;">Le linee principali si sono espresse attraverso la definizione dell'idea comunicativa poi declinata attraverso i media tradizionali, Facebook e il sito web.</span></span></div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;"><span style="font-size: small;"><br />
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</b></span></span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: ArialMT, sans-serif;"><b><span class="Apple-style-span" style="color: #cc0000;">Facebook</span></b></span></div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;">Ormai anche i muri sanno che il social network Facebook è un potente strumento di condivisione e di aggregazione. Naturalmente deve essere gestito e seguito da professionisti e non dal solito amico <i>smanettone</i>.</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;">Su Facebook un errore si paga con la cancellazione definitiva dai contatti e con la perdita immediata di consenso. <b>Massimo Zedda oggi (3 febbraio 2011) ha su Facebook 3.139 <i>amici</i>, alle primarie si è imposto con 2.600 voti.</b></span></span></div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;">Molti politici non sanno neppure come si usa un social network. Antonello Cabras non ha un profilo su Facebook chiudendo quindi le porte a una grossa fascia di elettorato che ogni giorno agisce direttamente sul portale.</span></span></div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;">Inoltre Facebook esplicita il discorso fatto precedentemente a proposito del marketing, privilegia l'ascolto e premette risposte ponderate e non emozionali.</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;"><b>Mi scrivono, penso, elaboro e in ogni caso rispondo.</b></span></span></div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><br />
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</b></span></span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: ArialMT, sans-serif;"><b><span class="Apple-style-span" style="color: #cc0000;">Sito web</span></b></span></div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;">Il sito web di Massimo Zedda è gestito da professionisti ed <b>è fatto veramente bene</b>, comunica le informazioni essenziali e non veicola contenuti inutili.</span></span></div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;"><br />
</span></span></div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;">Aprendo il sito www.massimozedda.it in maniera immediata possiamo:</span></span></div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;">1) Leggere il ringraziamento agli elettori (sembra scontato ma non tutti lo fanno).</span></span></div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;">2) Farci una rapida idea del programma grazie alle immagini e gli slogan a rotazione.</span></span></div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;">3) Navigare facilmente grazie ai menù chiari ed essenziali.</span></span></div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;">4) Conoscere la campagna elettorale riassunta nella parte inferiore del sito e divisa per argomenti con materiali promozionali da scaricare e da condividere.</span></span></div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><br />
</div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;"><a href="http://www.massimozedda.it/"><span class="Apple-style-span" style="font-size: x-small;">http://www.massimozedda.it/</span></a></span></span></div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><br />
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</div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;">Il sito web di Antonello Cabras non è gestito da professionisti della comunicazione. <b>L'impostazione grafica è stanca, banale, di una tristezza infinita</b>.</span></span></div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;">La pagina non comunica nulla di interessante o di coinvolgente. A oggi l'ultimo aggiornamento è del 25 gennaio. Non una parola sulle elezioni, nemmeno un ringraziamento a coloro che comunque gli hanno accordato la preferenza. </span></span></div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;"><br />
</span></span></div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;">Collegandoci al sito www.antonellocabras.it in maniera immediata apprendiamo:</span></span></div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;">1) Che non attribuisce valore al web, è quindi "fuori dal tempo".</span></span></div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;">2) Che non ha un programma politico da evidenziare.</span></span></div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;">3) Che ha pochi sostenitori (la sezione "le vostre idee" è desolatamente vuota).</span></span></div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;">4) Che non ha materiali promozionali propri. Gli unici file scaricabili rimandano al sito del PD.</span></span></div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;">Risulta chiaro che Antonello Cabras ha impostato la propria azione di comunicazione elettorale unicamente facendo leva sul proprio prestigio personale. Ma, come le primarie hanno ribadito, nel mondo del web 2.0 questo approccio non è sufficiente.</span></span></div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><br />
</div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;"><a href="http://www.antonellocabras.it/"><span class="Apple-style-span" style="font-size: x-small;">http://www.antonellocabras.it</span></a></span></span></div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><br />
</div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="font-family: ArialMT, sans-serif;"><b><span class="Apple-style-span" style="color: #cc0000;">Campagna elettorale</span></b></span></div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;">Per quanto riguarda la campagna elettorale, non avendo visto nulla che riguardi Antonello Cabras mi limiterò all'analisi dei materiali proposti da Massimo Zedda.</span></span></div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;">La campagna è ispirata, da un punto di vista grafico e coerentemente a quella del partito di appartenza, a quella di Sinistra Ecologia e libertà.</span></span></div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><br />
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</b></span></span></span></div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;"><b>Qui l'immagine di Massimo Zedda mostra le prime crepe.</b></span></span></div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;"><b></b>Foto del candidato: L'immagine è priva di contrasto e di forza espressiva. Il soggetto non guarda direttamente in camera (e quindi negli occhi gli elettori), sembra distratto e poco interessato a supportare con forza lo slogan proposto.</span></span></div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;">Anche il taglio sembra indicare una persona che si nasconde o comunque poco sicura delle proprie scelte.</span></span></div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><br />
</div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;">Trovo invece brutti sia lo slogan <b>ora tocca a chi ha più energie</b> sia il payoff <b>ora tocca a noi con Massimo Zedda</b>.</span></span></div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;">A parte gli evidenti <i>assist</i> a battute a doppio senso è proprio la costruzione della frase a essere debole. In particolare, in un contesto sardo, la parola <b><i>tocca</i></b> è particolarmente sgradevole in quanto usata come intercalare dialettale.</span></span></div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><br />
</div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;"><b>L'idea dell'uomo nuovo e delle nuove energie è molto buona ed accattivante, lo sviluppo dell'idea è risultato però poco incisivo se non addirittura fastidioso.</b></span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;"><span style="font-size: small;"><b><br />
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</span></span></span></div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;">Dello stesso tenore le declinazioni della campagna con il programma di governo. Gli argomenti sono sempre i soliti e vengono proposti in maniera abbastanza banale "più case", "più lavoro", "più università"... senza un approfondimento semantico che risulti più interessante ed emozionale. L'impostazione grafica è invece efficace.</span></span></div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><br />
</div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;">Concludendo si può affermare che a fronte di argomentazioni non proprio convincenti l'uso dei nuovi media è vincente e potremmo dar ragione a <b>McLuhan</b> quando affermava che il <b>mezzo è il messaggio</b>. </span></span></div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;"><br />
</span></span></div><div style="line-height: 150%; margin-bottom: 0cm;"><span style="color: #444444;"><span style="font-family: ArialMT, sans-serif;"><b>Per quanto riguarda gli sconfitti li invito, se mai leggeranno queste righe, a riflettere sul fatto che anche l'assenza della comunicazione è a sua volta comunicazione i cui effetti, prevedibili, sono riassunti in una sola parola: nulla. </b></span></span></div><div style="font-weight: normal; line-height: 150%; margin-bottom: 0cm;"><br />
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</div></span>Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-3765429551394601432.post-13688001492799079442011-01-07T15:42:00.003+01:002011-01-07T20:24:40.955+01:00Starbucks cambia<div style="font: 17.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">In questi giorni circola la notizia del restyling del marchio di <b>Starbucks</b> la maggiore catena al mondo di caffetteria.</span></div><div style="font: 17.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 20.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 17.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">La notizia del 6 gennaio 2011 pubblicata sul</span><span class="Apple-style-span" style="color: #666666;"> sito dell'<b>ANSA </b></span><span class="Apple-style-span" style="color: #666666;">è molto interessante per due precise ragioni contrapposte:</span></div><div style="font: 17.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 20.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 17.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">• Le <b>ragioni emozionali dei clienti</b> che sono <b>contrari</b> a un restyling</span></div><div style="font: 17.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">• Le <b>ragioni commerciali dell'azienda</b> che <b>vogliono</b> il restyling</span></div><div style="font: 17.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 20.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
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</span></div><div style="font: 17.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 20.0px;"><i><span class="Apple-style-span" style="color: #e06666;"><span class="Apple-style-span" style="color: #666666; font-size: x-small; font-style: normal;"><i>Evoluzione del logo Starbucks</i></span></span></i></div><div style="font: 17.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 20.0px;"><i><span class="Apple-style-span" style="color: #e06666;"><br />
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</span></i></div><div style="font: 17.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 20.0px;"><i><span class="Apple-style-span" style="color: #e06666;"><br />
</span></i></div><div style="font: 17.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 20.0px;"><i><span class="Apple-style-span" style="color: #e06666;"><span class="Apple-style-span" style="color: #666666; font-size: x-small; font-style: normal;"><i></i></span>NEW YORK - Starbucks, la maggiore catena al mondo di caffetterie, si rifà il look per i suoi primi 40 anni. Ma scatena l'indignazione dei suoi clienti. Il nuovo logo</span><span class="Apple-style-span" style="color: #76a5af;">*</span><span class="Apple-style-span" style="color: #e06666;">, che esordirà in marzo quando Starbucks celebrerà 40 anni, mantiene il colore verde e si limita a una sirena, la figura mitologica greca che attirava i marinai alla morte. "La riduzione del logo alla sirena è una totale perdita di tempo, energia e soldi" afferma un cliente Starbucks sul sito internet della caffetteria.</span></i><br />
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<i><span class="Apple-style-span" style="color: #76a5af;">(Solo poche righe per sottolineare come </span><b><span class="Apple-style-span" style="color: #76a5af;">l'autore dell'articolo non sappia definire correttamente un marchio</span></b><span class="Apple-style-span" style="color: #76a5af;">. Viene infatti chiamato <b>logo</b> quello che in realtà è il </span><b><span class="Apple-style-span" style="color: #76a5af;">segno della sirena</span></b><span class="Apple-style-span" style="color: #76a5af;"> e che potremmo anche indicare come </span><b><span class="Apple-style-span" style="color: #76a5af;">simbolo</span></b><span class="Apple-style-span" style="color: #76a5af;"> in quanto racchiude i </span><b><span class="Apple-style-span" style="color: #76a5af;">valori di Starbucks</span></b><span class="Apple-style-span" style="color: #76a5af;">. Un logo invece è un marchio composto da lettere, se manca l'elemento testuale non si può parlare di logo).</span></i></div><div style="font: 17.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 20.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 17.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><b>Il valore di un giudizio puramente emozionale da parte di un singolo cliente sarebbe stato </b></span><span class="Apple-style-span" style="color: #666666;"><b>fino a qualche anno fa </b></span><span class="Apple-style-span" style="color: #666666;"><b>pari a zero.</b></span><br />
<span class="Apple-style-span" style="color: #666666;"><b></b>Il problema è che oggi le aziende devono fare i conti con un nuovo tipo di approccio al marketing non più orientato sui vecchi modelli <i>push</i> o <i>pull</i> ma bensì sull'interazione <b><i>peer to peer</i></b>.</span></div><div style="font: 17.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 17.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">I <i>blog</i>, i <i>social network</i>, i siti web sono ormai il vero terreno in cui si combatte la lotta per la fidelizzazione del cliente. <b>Da un mondo clienti visti come numeri si passa a un mondo di persone che parlano, ragionano, influenzano, decidono.</b></span></div><div style="font: 17.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><b><br />
</b></span></div><div style="font: 17.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">Ecco perché anche il giudizio negativo di un singolo utente può generare un passaparola negativo capace di <b>conquistare in pochi minuti milioni di consensi</b>.</span></div><div style="font: 17.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">E per quanto riguarda Starbucks i numeri sono proprio questi dal momento che la fan page su Facebook conta nel momento in cui scrivo questo post ben <b>19.086.237 membri</b>.</span></div><div style="font: 17.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
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</span></i></div><div style="font: 17.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><i><span class="Apple-style-span" style="color: #e06666;"><span class="Apple-style-span" style="color: #666666; font-size: x-small; font-style: normal;"><i></i></span>La società difende la propria scelta e l'amministratore delegato di Starbucks, Howard Schultz, spiega che il nuovo logo è associabile a una maggiore gamma di prodotti. "La sirena ci dà la libertà e la flessibilità di pensare a prodotti che vanno al di là del solo caffé", il tutto senza essere condizionati dalla scritta 'Starbucks Coffee'. La decisione di rivedere il proprio marchio è legata all'enfasi della società nel volersi affermare come brand di vari prodotti reperibili non solo presso punti vendita esclusivi ma anche nei supermercati. "Anche se siamo e continueremo sempre a essere una società attiva nel settore del caffé, abbiamo altri prodotti che portano il nostro nome", osserva Schultz.</span></i></div><div style="font: 17.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><i><span class="Apple-style-span" style="color: #e06666;">"Tutti i prodotti - assicura - avranno sempre la stessa qualità che Starbucks garantisce per il proprio caffé"</span></i></div><div style="font: 17.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 20.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 17.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><b>Le buone ragioni di Starbucks sono proprio queste</b>. La neccessità di riposizionarsi sul mercato impone la modifica di un marchio non più adeguato a percorrere le nuove strade che la società ha deciso di tracciare per il futuro.</span></div><div style="font: 17.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">Come afferma <b>Maurizio di Robilant presidente della RobilantAssociati</b> in un'intervista rilasciata al settimanale Panorama Economy del 22 dicembre 2010 <b>il cambio di marchio deve corrispondere a un cambiamento di posizionamento, a una ristrutturazione o a un'innovazione di contenuto.</b></span></div><div style="font: 17.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 20.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 17.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><i><span class="Apple-style-span" style="color: #e06666;">Diverse altre società hanno intrapreso la stessa strategia, ovvero quella di staccare il nome dal simbolo, quali - osservano alcuni esperti del settore con il Financial Times - Royal Dutch Shell, McDonald's e Apple. In Italia un caso simile è avvenuto con Eni e il nome Agip, sostituito col famoso cane a sei zampe. Un altro vantaggio di un logo senza nome è quello di una più facile traduzione. Tutte spiegazioni che non convincono i fan di Starbucks. "Ascoltate i vostri clienti: sospendete la stampa del nuovo logo" è uno dei commenti lasciati sul sito della società. Lo scorso novembre Gap è stata costretta ad abbandonare il proprio nuovo logo digitale in seguito alle proteste.</span></i></div><div style="font: 17.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 20.0px;"><span class="Apple-style-span" style="color: #666666;"><i></i></span></div><div style="font: 17.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">L'articolo si chiude citando il caso <b>GAP</b>, la catena di abbigliamento californiana. <b>Il nuovo marchio è infatti rimasto sul "mercato" una sola settimana</b> a causa delle <b>innumerevoli lamentele</b> ricevute attraverso la fan page GAP su Facebook.</span></div><div style="font: 17.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 17.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">In questo caso però (anche se non è stato citato dall'autore dell'articolo ANSA) rimane il dubbio che l'operazione sia stata una <b>trovata pubblicitaria</b> per attirare l'attenzione verso un'azienda che aveva chiuso il primo semestre del 2010 in perdita.</span></div><div style="font: 17.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 20.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 17.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">E per Starbucks? <b>Personalmente</b> <b>ritengo che il cambio di marchio finalizzato a integrare l'offerta dei prodotti Starbucks sia più che giustificato.</b></span></div><div style="font: 17.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><b><br />
</b></span></div><div style="font: 17.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">Quello che conta però non sono le giuste argomentazioni o le buone intenzioni da parte dell'azienda ma <b>il giudizio dei consumatori che a dispetto di tutti i piani strategici decidono quale prodotto scegliere, consumare e condividere. </b></span></div><div style="font: 17.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><b><br />
</b></span></div><div style="font: 17.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">A questo punto mi merito una buona pausa caffè. </span><span class="Apple-style-span" style="color: #666666;">Nel solito bar dove non sono mai stato un numero ma il benvenuto.</span></div><div style="font: 17.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 17.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">La tendenza del prossimo futuro non sarà proprio nel ritorno a quanto di buono abbiamo lasciato nel passato?</span></div><div style="font: 17.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 20.0px;"><span class="Apple-style-span" style="color: #666666;"><i></i></span></div><div style="font: 17.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 20.0px;"><i></i></div>Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-3765429551394601432.post-46151470557633496872011-01-04T17:58:00.002+01:002011-01-04T18:02:00.294+01:00Obamizziamoci!<div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">Giornalmente dedico parte del tempo ai viaggi virtuali nel web alla ricerca di stimoli e di opportunità. Da qualche tempo mi soffermo sempre più spesso nell'analisi dei </span><b><span class="Apple-style-span" style="color: #666666;">portali dei partiti politici italiani</span></b><span class="Apple-style-span" style="color: #666666;">.</span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">Questi ultimi, purtroppo, non sono viaggi<b> epici e avventurosi</b> ma <b>tristi e sconfortanti</b> derive all'insegna del </span><i><span class="Apple-style-span" style="color: #666666;">volemose bene</span></i><span class="Apple-style-span" style="color: #666666;">.</span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">Una delle prime mete di oggi è stato il sito dell'<b>Italia dei Valori</b>, autentico capolavoro di approssimazione, la <b>Cappella Sistina del cattivo gusto</b>.</span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 19.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">Nella <i>home page</i> come benvenuto notiamo il solito e irrimediabile svilimento del marchio... ma questo è un altro argomento e tra l'altro non è neppure una novità.</span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 19.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">Veniamo al punto... sono rimasto folgorato dall'idea geniale della </span><b><span class="Apple-style-span" style="color: #666666;">sezione </span></b><i><b><span class="Apple-style-span" style="color: #666666;">blogger:</span></b></i></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 19.0px;"><b><span class="Apple-style-span" style="color: #666666;">l'obamizzazione.</span></b></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><b></b>Negli Stati Uniti un grande artista, <b>Shepard Fairey</b>, ha avuto un'idea geniale. L'ha realizzata magistralmente grazie alle sue capacità ed il risultato è stato strepitoso. Quell'immagine è diventata un'icona condivisa da milioni di persone (il solo poster<b> Hope</b> ha venduto più di 500.000 copie). Il<b> Time</b> per la <b>copertina dell'uomo dell'anno 2008</b> ha commissionato all'artista un'opera nello stesso stile.</span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">Il soggetto di quelle opere si chiama<b> Barack Obama</b>, il primo presidente di colore nella storia degli Stati Uniti d'America.</span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">Ma qualcuno in Italia sa fare di più, di meglio e con meno costi. L'idea matura e in seguito a due astutissimi ragionamenti in forma di sillogismo prende corpo:</span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><b><span class="Apple-style-span" style="color: #cc0000;">Sillogismo dell'</span><i><span class="Apple-style-span" style="color: #cc0000;">obamizzazione</span></i></b></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">Obama è un uomo, gli uomini siamo noi, allora tutti noi siamo Obama.</span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><b><span class="Apple-style-span" style="color: #cc0000;">Sillogismo dell'</span><i><span class="Apple-style-span" style="color: #cc0000;">artistizzazione</span></i></b></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><b><span class="Apple-style-span" style="color: red;"></span></b>Gli uomini usano il PC, il PC è usato dagli artisti, quindi tutti gli uomini sono artisti (</span><span class="Apple-style-span" style="color: #666666;">un artista non userebbe mai un PC bensì un Mac, ma loro non lo sanno)</span><span class="Apple-style-span" style="color: #666666;">.</span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 19.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 19.0px;"><b><span class="Apple-style-span" style="color: #cc0000;">Risultato</span></b></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 19.0px;"><span class="Apple-style-span" style="color: #666666;">Tutti possono essere Obama e quindi tutti possono <i>obamizzarsi </i>(primo sillogismo)<i>. </i>Tutti sanno usare il PC e quindi perché farsi fare un ritratto da un artista che magari pretende di essere pagato per le sue opere? </span><span class="Apple-style-span" style="color: #666666;">Tanto vale fare da soli (secondo sillogismo).</span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 19.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">Non sarebbe stato meglio scegliere la via più onerosa e gratificante di uno stile personale che magari sarebbe poi stato identificato come "stile Italia dei Valori"? Perché mettersi, con arroganza, sullo stesso piano di un personaggio di rilevanza mondiale cercando di copiarne, male (ma molto, molto, molto, molto male) lo stile e l'impostazione grafica?</span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
</span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;">Ai poster (e gadgets), mai prodotti, l'ardua sentenza.</span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="color: #666666;"><br />
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</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFpwcvAkzQv5yOQytRTgfjvhyGBNrX2tt06k155aENtrO8bsSW7fAvvWdvnHEsp4XO_a5jC12c8wz3d4-SCNXSbay1y8TWzG-NlQaf_XOJ4RlSdaNUC7t7oV-ziwwmii84JdN3v9SBEEiH/s1600/de-obama.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="292" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFpwcvAkzQv5yOQytRTgfjvhyGBNrX2tt06k155aENtrO8bsSW7fAvvWdvnHEsp4XO_a5jC12c8wz3d4-SCNXSbay1y8TWzG-NlQaf_XOJ4RlSdaNUC7t7oV-ziwwmii84JdN3v9SBEEiH/s400/de-obama.jpg" width="400" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2tgWtXRdmFPFpc2cgIfaFw_dIov6sYIcOdCl7XcpG3cUpLDqO8L0p1VItRDq1T9peKzAlI4ClE_5Zsk7I12amdr_5ZmbP8t8O-c4gDY3p_WmLyjJ9QxBxRt-eEhOOVEarpOzh1J9hCqLt/s1600/220px-Barack_Obama_Hope_poster.svg.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"> </a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2tgWtXRdmFPFpc2cgIfaFw_dIov6sYIcOdCl7XcpG3cUpLDqO8L0p1VItRDq1T9peKzAlI4ClE_5Zsk7I12amdr_5ZmbP8t8O-c4gDY3p_WmLyjJ9QxBxRt-eEhOOVEarpOzh1J9hCqLt/s1600/220px-Barack_Obama_Hope_poster.svg.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><br />
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</a></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 19.0px;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-size: x-small;"><i><br />
</i></span></span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 19.0px;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-size: x-small;"><i>Il poster HOPE vs De Magistris</i></span></span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 19.0px;"><br />
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</i></span></span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 19.0px;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-size: x-small;"><i><br />
</i></span></span></div><div style="font: 16.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 19.0px;"><span class="Apple-style-span" style="color: #666666;"><span class="Apple-style-span" style="font-size: x-small;"><i><br />
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